Your Consulting Business Podcast

May 12 2024 1

Your Consulting Business Podcast artwork

Your Consulting Business Podcast provides weekly thoughts, ideas, and insights for creating a Consulting Business that aligns with a Lifestyle you LOVE. Hosted by Business Advisor, Blacksmith, and Father of three, Russell Pearson, this podcast delivers a unique perspective on consulting. The business of running it and the practice of doing it. Whether you've been a consultant for decades or aspiring to step up into the sector, this podcast has something for you.

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3 Essential Business Development Activities for Consultants

May 12 2024 19 mins

3 Essential Business Development Activities for Consultants In this podcast episode 82, Russell Pearson reveals the 3 essential strategies for growing a consulting business: speaking to existing clients, engaging in outreach, and creating content. Drawing from over 30 years of experience in marketing and sales, particularly with consultants, Russell emphasizes the importance of foc

30yr Marketing Manager Shows How to Get Leads

May 07 2024 21 mins

30yr Marketing Manager Shows How to Get Leads In this podcast episode 81, with over 30 years of marketing experience by Russell Pearson, he honed three key strategies for generating leads in businesses, drawing from a diverse background including work with large international companies and running his agency. Russell emphasizes the importance of leads within a broader pipeline syst

Ultimate Guide to Digital Marketing for Consultants in 2024

Apr 28 2024 19 mins

Ultimate Guide to Digital Marketing for Consultants in 2024 In this podcast episode 80, Russell Pearson shared his expertise on optimizing digital marketing for consulting businesses, emphasizing the importance of thought leadership, intentional next steps, and digital assets. Thought leadership involves clearly defining our audience and sharing our expertise to establish trust and

Barely Surviving Burnout as a Consultant and How I Built a more Resilient Business

Apr 22 2024 12 mins

Barely Surviving Burnout as a Consultant and How I Built a more Resilient Business In this podcast episode 79, Russell Pearson recounts his journey with burnout, sharing how he transitioned from initially enjoying the freedom of my business to facing overwhelming tax debt and subsequent health issues. Reflecting on his experience, Russell emphasizes the importance of setting bounda

How to WIN more deals with the art of Negotiation for Consultants

Apr 15 2024 10 mins

How to WIN more deals with the art of Negotiation for Consultants In this podcast episode 78, Russell Pearson shares three key principles for negotiating better deals in consulting businesses. Firstly, knowing your negotiation options beyond just time and payment terms can significantly enhance opportunities. Secondly, designing together with clients fosters mutual ownership over p

I Spent $30,000 on a Business Coach (Here's what Happened)

Apr 08 2024 20 mins

I Spent $30,000 on a Business Coach (Here's What Happened) In this podcast episode 77, Russell Pearson talked about in 2009, after two struggling years with his business, Russell invested $30,000 in a business coach named Brett. Despite initial doubts, Brett's coaching proved transformative. He emphasized personal accountability and responsibility, teaching Russell to operate "abov

Branding for Consultants

Apr 01 2024 16 mins

Branding for Consultants In this podcast episode 76, Russell Pearson delves into a secret that transformed my consulting business, impacting how he communicates with clients. Reflecting on his journey, Russell realized the power of personal branding over traditional business branding, emphasizing the importance of having a distinct voice and opinion to stand out in a noisy market.

How to Make More Money As A Consultant

Mar 24 2024 20 mins

Visit THE CONSULTING GUILD here: https://theconsultingguild.com/ How to Make More Money As A Consultant In this podcast episode 75, Russell Pearson discusses strategies for consultants to make more money quickly. Rather than relying solely on referrals, he emphasizes the importance of making attractive offers to attract clients. Russell outlines a simple four-step process for cra

Consulting Opportunities through Professional Public Speaking

Mar 18 2024 19 mins

Visit THE CONSULTING GUILD here: https://theconsultingguild.com/ Consulting Opportunities through Professional Public Speaking In this podcast episode 69, Russell Pearson discusses the significance of incorporating professional speaking into consulting practices. Drawing from his journey, Russell highlights the benefits of positioning oneself as an expert through speaking engagem

5 Powerful Artificial Intelligence AI Tools For Your Consulting Business

Mar 11 2024 15 mins

5 Powerful Artificial Intelligence AI Tools For Your Consulting Business In today's podcast episode 73, Russell Pearson delves into the realm of artificial intelligence and its profound impact on consultancy. As Russell guides you through this digital odyssey, he introduces five remarkable AI tools that have revolutionized the consultancy landscape. Prompt Base emerges as a beacon