The Author Life: A Limited Edition Podcast Series Featuring Jeff Elkins

Dec 01 2022 13 ep. 33 mins 2
The Author Life: A Limited Edition Podcast Series Featuring Jeff Elkins artwork

One man’s journey from desperate measures to a thriving business. The coaching sessions of J. Thorn and Jeff Elkins.

  Business  Education
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An Update from Jeff Almost Three Years Later

Dec 01 2022 32 mins  
The guys talk about how The Dialogue Doctor has changed Jeff’s life—all for the better.

Questions and Answers

Dec 01 2022 36 mins  
Jeff asks J. his most pressing questions.

All About Podcasting

Dec 01 2022 25 mins  
With Jeff’s predisposition for talking to others, the guys explore what it takes to launch a podcast.

Refining the Website and Home Page Sales Copy

Dec 01 2022 44 mins  
From customer testimonials to pricing tables, the guys go deep on the elements every website needs.

Lead Generation and Setting up the Workflow

Dec 01 2022 25 mins  
Jeff and J. discuss the mechanics of setting up an online business, from the website to consideration of a business entity.

Laying out the Web Page

Dec 01 2022 19 mins  
Jeff and J. discuss the mechanics of setting up an online business, from the website to consideration of a business entity.

Getting Specific

Dec 01 2022 38 mins  
The guys talk in depth about the customer mindset and how client work is like therapy.

Crafting Customer Archetype Stories

Dec 01 2022 36 mins  
Going deep on the customer archetype stories, Jeff and J. discuss how to frame the relationship so that both sides win.

All Problems Can Be Solved

Dec 01 2022 35 mins  
The guys discuss the power of emotion in purchasing decisions, and the reasons people will (or won’t) take action.

Time to Niche Down

Dec 01 2022 35 mins  
Jeff and J. continue working through the Story Brand framework and the Business Model Canvas, trying to identify Jeff’s niche.