Digital Marketing for Contractors

In this episode of Digital Marketing for Contractors, Janet and Jack from Fat Cat Strategies discuss essential guidelines and potential pitfalls of advertising on Google, particularly for home improvement contractors. They emphasize that violating Google Ads policies can lead to account suspensions and, in severe cases, permanent bans. They highlight common violations, such as crea

In this episode of Digital Marketing for Contractors, Janet and Caitlin from Fat Cat Strategies discuss the crucial steps contractors should take when their website is hacked, along with the impact on SEO and digital marketing. They emphasize that while a hacked website can feel overwhelming, the first step is to stay calm and not panic. Websites are vital for lead generation, and

In this episode of Digital Marketing for Contractors, Janet and Caitlyn from Fat Cat Strategies discuss how home improvement contractors can use Google Trends to enhance their marketing efforts. Google Trends, a free tool, helps contractors track search patterns and seasonal trends, giving valuable insights into when customers are most likely to search for services like roofing, si

In this episode of Digital Marketing for Contractors, Janet and PPC specialist Jack Ankoviak discuss Google Guaranteed Ads, also known as Local Service Ads (LSAs). They explain how these ads work, how to set them up, and the benefits of using a pay-per-lead model for home improvement contractors. They also cover the differences between Google Guaranteed Ads and traditional paid sea

Transitions between Google Ads agencies are often necessitated by various factors—perhaps a client is seeking better performance, a different strategic approach, or simply a new agency partnership. However, without a well-executed transition plan, the shift can disrupt ongoing campaigns, lead to a loss of valuable data, and strain client relationships. This episode underscores th

Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.

This episode, we are joined by a guest from Renoworks. Go to Renoworkspro.com/fatcat for a special offer. Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.

Tips and warnings so you don't lose data or get your account shut down.Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.

Digital marketing Due Diligence Checklist.Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.

Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.