The Influence Podcast

Jun 16 2022 1

The Influence Podcast artwork

The Influence Podcast hosts some of the marketing and tech industry’s most entertaining, honest, and all-around interesting human beings. Check in with us every Tuesday as host and The Influence Agency partner, Tom Yawney, chats with marketing professionals, influencers, managers, and digital personalities. The Influence Podcast is the must-listen podcast for marketing professionals everywhere.

Subscribe on Podcast Addict

Emerging Technology & The Future of Marketing w/ Amber Mac

Oct 17 2021 27 mins

There has truly never been a more accessible time to create and produce content than today. The rapid evolution of technology has allowed anyone with access to a cell phone to produce content, share & distribute stories at a global scale, turn strangers into engaged followers, and build community - all while making money in ways that simply were not possible a short time ago. B

The Anatomy of A Great Brand Partnership w/ Brittlestar

Oct 26 2021 26 mins

You might know today's guest as the internet’s favourite dad or better yet, Brittlestar, also known as Stewart Reynolds. Hundreds of thousands of people tune in to watch Stewart’s videos every week - over 600 million views across his platforms to date! From politics, to vaccines, Black Friday deals to breaking down the meaning of WAP to parents - Stewart’s wit, hu

The Future of Events w/ Keith Wallace

Nov 01 2021 28 mins

Since March of 2020, the economic impact on the events industry has been severe - which is probably the understatement of the year. Definitive numbers are unknown but according to the Center for Exhibition Industry Research, events were expected to generate approximately $105 billion dollars in direct and indirect spending in the year 2020 - but due to in person events coming to a

How Much Do Influencers Actually Make? w/ Shine Influencers

Nov 09 2021 26 mins

Here is a question you may have pondered. How much do influencers actually make? It's a question that our agency receives all the time from rising creatives in the influencer marketing space, and brands who are trying to plan their media budgets. According to entrepreneur.com, the influencer marketing industry is expected to reach a value of 13.8 billion dollars by the end of 2021.

The Role of Diversity & Inclusion in Marketing w/ Sephora Canada

Nov 16 2021 22 mins

It’s one thing to prioritize diversity and inclusion behind the scenes, but it’s another to do so successfully in each and every consumer-facing marketing campaign to ensure that it’s culturally appropriate and accurately representative of cultures you’re looking to strike a chord with. Diversity and inclusion in the stories we tell and the faces we se

Trending Storylines From Season #1 w/ Tom & Eli

Nov 23 2021 29 mins

The Influence Podcast host, Tom Yawney, and @nfluenceagency's Eli Vieau break down and recap the first half of the season, and tee up some of the most exciting topics and discussions coming up in the second half! In this episode we discuss social media algorithms, creator and brand partnerships, the role of journalism and news, cancel culture, and more! Check it out now - and if yo

The Rise of Social Media Activism w/ Raia Carey

Nov 30 2021 26 mins

There has been a shift taking place in social media over the last number of years. Surely you have felt it. We have been shifting from novelty and glamour to hard hitting societal issues that are forcing tough discussions. One of the first shifts in the conversation was the Me Too movement in 2017, followed by Black Lives Matter, Stop Asian Hate, and indigenous reconciliation, and

The State of News, Media & Mis-Information w/ Kelly Linehan

Dec 07 2021 30 mins

Here's a question for you... If you followed your dreams, worked for years, and eventually landed your dream job - could you walk away if you started to feel it was dis-empowering you? That’s what Kelly Linehan did, in what seemed an abrupt departure for millions of fans that tuned into Toronto’s Breaking News source CP24. She landed a coveted reporter and anchor job in

Explaining The Metaverse w/ Sean Evans

Dec 15 2021 16 mins

What is the Metaverse and what does it mean for Marketers? Today's guest on The Influence Podcast discusses VR, its business applications, and so much more. Sean Evans is a Founder, Producer and Executive Producer in the VR space and today we dive into all things Metaverse, and how AI and VR will continue to transform the digital marketing space. Check it out! Support the show

The Evolution Of A Media Personality w/ Rick Campanelli

Dec 21 2021 32 mins

Rick Campanelli - a man who likely doesn’t need a single introduction when you hear his name or see him walk into a room, especially if you’re a Canadian millennial. Rick - once known as "Rick the Temp" during his Much Music days, is a Canadian media personality who’s career has certainly evolved with the times. From traditional broadcast media interviewing the bi