Waypointers

May 14 2024
Waypointers Podcast artwork

Waypointers is the go-to podcast for agency leaders. In this series, produced by Waypoint Partners, we bring together the brightest minds in the industry and our own in-house growth advisory specialists to share illuminating conversations to grow your agency.  Bringing you insights, analysis and knowledge from the leading lights of the UK agency landscape, Waypointers is a must-listen for aspirational agency leaders.  Subscribe to Waypointers wherever you get your podcasts.  Waypoint Partners is an expert global growth and M&A advisory firm providing support to businesses in the marketing services and technology sectors.

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32. SMEs should look again at public sector contracts – legislative changes are levelling the playing field!

May 14 2024 45 mins  
Some agency and tech businesses have got their processes around tendering for public sectors contracts off to a tee. Many others are put off by a set of negative perceptions; that the whole thing is beset with red tape and simply not worth the hassle. They might have tendered in the past, simply to learn several weeks after the cutoff date, that they’ve not been successful. No fe

31. Simon Martin, founder and chief executive of Oliver, on 20 years as an industry disruptor

Apr 24 2024 38 mins  
Disruption is a recurrent theme in our Waypointers podcast and it often happens at the hands of outsiders – as our previous episode with a former US Marine, Justin Lewis shows. The guest in our latest episode is Simon Martin, the founder and chief executive of Oliver. Over the last 20 years Simon has brought significant disruption to the ad industry. His unique perspective comes

30. A former US marine’s guide to agency leadership – in conversation with Justin Lewis, chair of Constellation (part of the Stagwell Group)

Mar 19 2024 42 mins  
Serving in the military provides a unique perspective on leadership. In this episode of the podcast, Waypoint Partner Matt Lacey sat down with former US marine Justin Lewis to learn about his very personal form of leadership at Constellation, a collective of best-in-class agencies within challenger network, Stagwell. Justin’s take on leadership is inspiring and he speaks with gre

STRAT7 - An agency at the forefront of AI – in conversation with Barrie Brien Group CEO and Paul Jackson, Managing Director of STRAT7 Bonamy Finch, and Founding Partner of STRAT7

Feb 22 2024 38 mins  
As a sector, market research has been experimenting with machine learning and predictive algorithms earlier than many other parts of the marketing services industry; the same is true of AI. Research group STRAT7 has been building expertise in AI well ahead of ChatGPT and generative AI becoming mainstream. This AI themed episode of Waypointers sees STRAT7 leaders Barrie Brien and Pa

28. Becoming the European management consultancy for integrated communications - in conversation with Lansons/Team Farner CEO Gordon Tempest-Hay

Jan 23 2024 33 mins  
2023 was a busy year for M&A in the PR/comms industry. One of the most significant of these deals was announced in October when Lansons was acquired by Team Farner. This episode of Waypointers sees Gordon Tempest-Hay, the CEO of Lansons telling Waypoint partner Jim Houghton the story behind the deal headlines and his and Farner’s ambitions – “to become the European manage

27. Where next for AI? In conversation with futurist Nell Watson: tech ethicist, researcher and reformer

Jan 10 2024 40 mins  
To mark the start of 2024 this episode of Waypointers looks to the future, specifically the future of AI and tech more broadly, covering business, society and beyond.Our guest is the inspirational Nell Watson, one of the most compelling global voices discussing the direction of travel for AI and tech. Nell is a tech ethicist, researcher and reformer, “a trailblazer in emerging te

26. A masterclass in putting purpose at the heart of an agency offer, with Jason Foo

Dec 13 2023 37 mins  
In this episode of Waypointers our guest is Jason Foo, the CEO of independent agency, BBD Perfect Storm, a brand and cultural transformation company, helping clients transform themselves and their categories for increased growth and positive societal impact. The conversation with Waypoint partner Jim Houghton is a fascinating one, covering purpose, culture, leadership, AI/automatio

25. AI and the creative process – a conversation with Peter Gasston, innovation lead at VCCP and innovation director at its AI agency, Faith.

Nov 28 2023 42 mins  
Leading agency VCCP created headlines earlier in the year when it launched AI agency, Faith, with Sage as a founding client. In this episode of Waypointers, Faith’s innovation director Peter Gasston explains why VCCP took the decision to make this major investment in technology and what the journey has been like so far. Interestingly Peter explains that the impetus was largely le

24. Challenger Agencies - MSQ – a next generation creative and tech group with ambitious scale up plans

Nov 15 2023 46 mins  
Peter Reid, the CEO of MSQ Partners is the next guest in our Challenger agency series.A former McKinsey consultant, Peter has taken MSQ on quite a journey. He joined in 2007 to turn around a business that at the time was known as Media Square and that came with significant financial challenges. After several years of streamlining, in 2010 Peter became CEO and in 2011 took the busin

23. Driving growth and breaking into the US, with Robin Skidmore

Oct 31 2023 30 mins  
Robin Skidmore, CEO of Journey Further, is a serial entrepreneur. He built his first agency Epiphany and sold it into listed business, Jaywing in 2014. In this episode he explains what drove him to set up his second agency, performance marketing specialist Journey Further, and how the lessons he learnt from his first outing in the sector have allowed him to turbocharge growth. Robi