Demand & Brand with Vanessa and Patrick Zangardi

Oct 29 2024 20 ep. 20 mins 1

The Demand & Brand Podcast with Vanessa and Patrick Zangardi was created to help businesses of any size implement marketing strategies to help them reach their audience and to create brand loyalty and generate more sales. Find out more about us at zangardi.com (http://www.zangardi.com) Hosted by Ausha. See ausha.co/privacy-policy for more information.

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SEASON 2, EPISODE 1: Where does your website fit into your marketing tech stack?

Oct 29 2024 17 mins

In the first episode of season 2, Patrick and Vanessa discuss where a website fits into your tech stack and why it's so important. Hosted by Ausha. See ausha.co/privacy-policy for more information.

EPISODE 19: Marketing to Everyone Means Marketing to No One

Jan 12 2024 21 mins

In this episode, Patrick and Vanessa discuss how when you market to everyone, you market to no one. Diluting your marketing so you can be "everywhere" can cost your business leads and revenue.Hosted by Ausha. See ausha.co/privacy-policy for more information.

EPISODE 18 - TOP Reasons You Need a Marketing Strategy in 2024

Dec 14 2023 11 mins

In this episode, Vanessa outlines the top reasons you need a marketing strategy in 2024.Hosted by Ausha. See ausha.co/privacy-policy for more information.

EPISODE 17 - Marketing Miles Per Gallon

Sep 19 2023 28 mins

In this episode, Patrick and Vanessa discuss MMPG aka Marketing Miles Per Gallon and give you insight into how to tactically do that with content!Hosted by Ausha. See ausha.co/privacy-policy for more information.

Episode 16 - Compound Marketing

Sep 04 2023 7 mins

In this short snippet episode, Patrick defines a new concept called Compound Marketing. Just like in investing, your marketing deposits collect interest over time and increases in value as time goes on. Marketing can offer quick wins, yes, but really it's a long term game when you're building a brand.Hosted by Ausha. See ausha.co/privacy-policy for more information.

EPISODE 15 - Know Your Audience

Aug 30 2023 14 mins

In the competitive world of marketing, truly understanding your audience is crucial. Basic demographic details like age, gender, ethnicity, and location are not enough. A deeper understanding is necessary to ensure marketing efforts are effective and resources aren't wasted.Hosted by Ausha. See ausha.co/privacy-policy for more information.

EPISODE 14 - 3 EASY Marketing Strategy Tips

Aug 18 2023 19 mins

In this episode, Vanessa discusses 3 EASY Marketing Strategy Tips to help audit your current strategy or help build a new one. 2024 is coming sooner than you think - don't get caught unprepared! Hosted by Ausha. See ausha.co/privacy-policy for more information.

EPISODE 13 - Revenue Driving Teams: The Who, What, Why & How

Jun 22 2023 27 mins

In this episode, Vanessa and Patrick discuss Revenue Driving Teams and why they are critical to growing your business in 2023 and beyond. Learn more about us at zangardi.com or find us on LinkedIn by searching our first and last name. Hosted by Ausha. See ausha.co/privacy-policy for more information.

EPISODE 12 - Sales Enablement

May 15 2023 23 mins

Sales Enablement Sales Enablement: you may have heard the term before, but what does it truly mean and, more importantly, how does it apply to your business? Sales enablement is a strategic approach aimed at improving the efficiency and effectiveness of your sales team. It involves providing your sales team with the necessary resources, such as content, tools, knowledge, and infor

EPISODE 11 - Message Saturation: Don't Be Afraid to Repeat Yourself!

Apr 28 2023 9 mins

In this solo episode, Patrick discusses message saturation — the concept of repeating your key messaging points so your audience actually connects and understands what it is you're saying and doing. If you have somethign important to say, don't just say it once! Hosted by Ausha. See ausha.co/privacy-policy for more information.