Demand & Brand with Vanessa and Patrick Zangardi

In this episode, Patrick and Vanessa discuss how when you market to everyone, you market to no one. Diluting your marketing so you can be "everywhere" can cost your business leads and revenue.Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode, Vanessa outlines the top reasons you need a marketing strategy in 2024.Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode, Patrick and Vanessa discuss MMPG aka Marketing Miles Per Gallon and give you insight into how to tactically do that with content!Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this short snippet episode, Patrick defines a new concept called Compound Marketing. Just like in investing, your marketing deposits collect interest over time and increases in value as time goes on. Marketing can offer quick wins, yes, but really it's a long term game when you're building a brand.Hosted by Ausha. See ausha.co/privacy-policy for more information.

In the competitive world of marketing, truly understanding your audience is crucial. Basic demographic details like age, gender, ethnicity, and location are not enough. A deeper understanding is necessary to ensure marketing efforts are effective and resources aren't wasted.Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode, Vanessa discusses 3 EASY Marketing Strategy Tips to help audit your current strategy or help build a new one. 2024 is coming sooner than you think - don't get caught unprepared! Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode, Vanessa and Patrick discuss Revenue Driving Teams and why they are critical to growing your business in 2023 and beyond. Learn more about us at zangardi.com or find us on LinkedIn by searching our first and last name. Hosted by Ausha. See ausha.co/privacy-policy for more information.

Sales Enablement Sales Enablement: you may have heard the term before, but what does it truly mean and, more importantly, how does it apply to your business? Sales enablement is a strategic approach aimed at improving the efficiency and effectiveness of your sales team. It involves providing your sales team with the necessary resources, such as content, tools, knowledge, and infor

In this solo episode, Patrick discusses message saturation — the concept of repeating your key messaging points so your audience actually connects and understands what it is you're saying and doing. If you have somethign important to say, don't just say it once! Hosted by Ausha. See ausha.co/privacy-policy for more information.

If you're a marketer or a business owner, you're likely always on the lookout for ways to enhance your marketing strategy. One tool that can make a world of difference is a content calendar. Whether you're managing social media accounts, blog posts, or email campaigns, a content calendar can help you stay organized, focused, and consistent. In this blog post, we'll delve into the b