Growth Stage by FastSpring

Nov 14 2024 26 ep. 35 mins
Growth Stage by FastSpring Podcast artwork

A podcast offering conversations with a diverse group of SaaS leaders from around the world who share lessons they learned at various stages of their business. You’ll hear stories from bootstrapped and VC-funded founders, c-suite executives, and developers that will inspire new growth strategies in your own business. This podcast is brought to you by FastSpring. As the leading merchant of record payment platform for SaaS and software, FastSpring lets you reduce your payments, subscriptions, entitlements, fulfillment, and tax management stack down to one. We manage all the hard parts of transacting globally allowing you to focus on moving your business farther, faster.

  Business  Technology
RSS feed Share
Copy RSS


Subscribe on Podcast Addict


Unlock Global Growth With Targeted Payment Methods With Sudipto Manna of FastSpring

Nov 14 2024 33 mins  
Conversation with FastSpring Product Manager Sudipto Manna about using targeted payment methods to achieve global growth.As you work to expand your SaaS, software, mobile games, or other digital product business worldwide, having the right payment methods available to global customers is key to ensuring they all feel comfortable purchasing. But just knowing which payment methods yo

Growing a Digital Goods Company in Asia: Challenges, Opportunities, and Insights With Jay Jia of FastSpring

Sep 12 2024 24 mins  
Conversation with FastSpring Senior Account Executive Jay Jia about expanding a digital goods company in Asia.If your business is based in the APAC region and you’re focused on expanding into new areas, there are a lot of common challenges to face and questions to ask about the best way to do that. On this episode of Growth Stage, we interview Jay Jia, FastSpring Senior Account E

Product Marketing Is Broken — Fix It With Thematic Product Launches, With Braden Steel

Aug 08 2024 23 mins  
Conversation with Sr. Product Marketing Manager Braden Steel of FastSpring.Is your product marketing team struggling to coordinate marketing resources to support an endless stream of product launches, with vague release dates and a chorus of product managers demanding tons of marketing attention for each release? What if there were a better way?In this episode of Growth Stage, we i

Develop a Winning KPI Strategy for Your Game Marketing With Adam Lieb of Gamesight

Jul 26 2024 33 mins  
Conversation with Gamesight Founder and CEO Adam Lieb about developing a winning KPI strategy for video game marketing.With so many marketing channels to manage to promote your game, combined with the complexity of monetizing your games on multiple platforms, in PC marketplaces, or even D2C via your own webshop, your head might be spinning keeping up with where to focus your effort

Proven A/B Test Winners for B2B CRO With Sahil Patel

Jul 11 2024 40 mins  
Conversation with Sahil Patel, CEO of Spiralyze, about B2B CRO and A/B testing. The most common examples of successful CRO tactics provided at many conferences tend to focus on B2C ecommerce, but what are the proven winning tactics you can use in your B2B CRO strategy?In this episode of Growth Stage, we interview Sahil Patel of Spiralyze about his thoughts on: Special consideration

Advanced Affiliate Marketing for SaaS, Software, and Digital Products with Adam Riemer

Jun 11 2024 31 mins  
Conversation with Adam Riemer, President of Adam Riemer Marketing, about advanced affiliate marketing and SEO.Affiliate marketing can be a great growth lever to scale your digital product business, but how can you drive meaningful growth with the right affiliates without losing out to fraud or shady attribution schemes?In this episode of Growth Stage, we interview affiliate marketi

Breaking Out of the Copy-Paste Marketing Playbook Cycle With Marc Thomas of Podia

May 31 2024 41 mins  
Conversation with Podia Senior Growth Marketer Marc Thomas about how to de-risk trying new, more innovative marketing strategies.Traditional marketing playbooks are falling short in the SaaS world, but while many marketers privately acknowledge the ineffectiveness of these playbooks, they are still hesitant to discuss it publicly. Far too often, too much time is spent implementing

Successfully Switching From One-Time Fees to Subscriptions With Fred Linfjärd

Apr 30 2024 40 mins  
Conversation with Fred Linfjärd, Director of Growth at Planday, about switching from a one-time fees model to a subscription billing model.If you're selling your software, plugin, add-on, or other digital product for a one-time fee, you’re likely thinking about switching to a recurring subscription model. While the financial reasons are strong to switch to subscriptions, your pa

Using PLG and Sales Led Growth Together to Drive Exponential Results With John Eitel of Demandbase

Apr 04 2024 40 mins  
You might be familiar with the great promise of Product Led Growth (PLG). As the story goes, PLG is based on the notion that the value a product delivers and how easy it is to adopt and share will lead to self-sustaining increases in product adoption and less reliance on human intervention to get the deal done. The expected result is more new revenue at higher profits. While this c

Marketing Your Video Game Outside of Game Marketplaces & App Stores With Todd Harris of Skillshot & Ghost Gaming

Mar 15 2024 40 mins  
Game marketplaces on platforms like Xbox, PlayStation, and Steam are great ways to earn attention and attract new players to play your game, but with stiff competition and limited real estate in marketplace interfaces such as recommended game views and category pages, game developers are often left wondering, “How can I effectively market my game outside of game marketplaces?”I