English language Visionary Marketing Podcasts

Walking down the roads of strategic thinking for professional networking or business building, most of us would agree to name LinkedIn as a well-built pathway to tread on. What’s better than understanding the dynamics of LinkedIn as a professional networking platform from someone who trains consultants and is an expert regarding that platform. Daniel Alfon from Tel Aviv wrote the

What are the most outstanding new features of LinkedIn in 2024? Reid Hoffmann’s professional network was created almost 21 years ago (in May 2003) and acquired by Microsoft in 2016. Visionary Marketing invited Bruno Fridlansky to talk about this platform, of which he is an expert. Together we were able to answer a few basic questions about using the tool and review some of it

What if hiring luxury venues during the 2024 Olympics were a good opportunity for brands, even small ones? The Olympic Games are only six months away from now and I was wondering how much of an opportunity it was for brands and which ones. To find out I invited Tanya Bencheva, the CEO and founder of Native Spaces, to share her reflections on that subject. Little did I imagine, when

Just like the Trojan war, the AI “revolution” will not take place*. Today’s topic is the inevitable generative AI. This is the perfect opportunity for us to discuss what a technological revolution is or isn’t. Here are our thoughts, and we might as well warn you that we are putting our trotters in the trough in a very counter-intuitive way. Admittedly, we

How can a responsible marketer survive when the world around us is crumbling? Or at least when experts are telling you that it is. Three years to the day, the French association of marketers Adetem asked Visionary Marketing to join its CSR responsible marketing initiative, and naturally we welcomed the opportunity. That almost seemed natural to us. However, things aren’t that

Will marketers survive the content shock in the age of AI? The Omnes Education Group launched a cross-organisational programme in English called “Content creation in the age of AI” to help its students better understand GenAI. Close to 1,000 students will be certified in this program by early February 2024. As part of the program, Visionary Marketing interviewed Mark Sc

According to a recent Forrester report (How Generative AI Will Transform CRM), GenAI may have significant and beneficial impacts on Customer Relationship Management systems and practices. The real question is, however, how effective GenAI could be when it comes to handling various customer-facing tasks? And how easily could it adapt to specific CX applications? Forrester’s analys

What are the applications of geographic information systems? Following our discussion with Catherine Crook, we asked Floyd Bull to answer that question for us. Geographic information systems and their applications How did you get started with GIS? During college, I saw geographic information systems as an opportunity that would lead to jobs after my studies. Throughout the first ye

Visionary Marketing spoke with Catherine Crook ­– senior GIS program manager for Hexvarium – to discuss the use of geographic information systems or GIS and its impact on communication networks and the world. We touch on her day-to-day obligations as a senior gas program manager. The software is used for tracking systems, the issue of climate change, and more. Catherine provid

Product Information Management (PIM) systems are a driving force behind a good customer experience. A 2023 survey entitled “Elevating customer experiences with product experiences”, sheds light on how product information can greatly enhance CX. Virginie Blot, Product Experience Management evangelist at Akeneo, gave us her point of view and analysis on that survey. Plac