Standout Startup Brands

May 08 2024 1
Standout Startup Brands Podcast artwork

This is a podcast about brand marketing at SaaS startups. Across the three major functions of SaaS marketing -- product marketing, demand generation, and brand -- brand is consistently the least understood. There are a lot of marketing podcasts out there, but this is where marketers show up to discuss how to think about, and invest in, brand marketing at each stage of your startup's growth.

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Jamie Barnett - Advisor and board member to high-tech startups

May 08 2024 37 mins  
As an advisor and board member to high-technology startups, Jamie Barnett has taken on leadership roles in marketing, product, and customer success across top startups in cybersecurity, AI, DevOps, and IoT sectors. In this interview Jamie sharesWhich roles that are important in brand workThe evolution of the role of visual identity in the last 10 yearsThe importance of prioritizing

Meghan Keaney Anderson, Head of Marketing at Jasper

May 02 2024 40 mins  
This conversation with veteran marketing leader Meghan Keaney Anderson explores the importance of brand in marketing and the challenges of integrating brand and performance marketing. It highlights the role of values in shaping a company's brand and the need for goal alignment within marketing teams. Finally, Meghan shares her observations on the shift away from pure performan

Tom Wentworth - CMO, Recorded Future

Apr 17 2024 44 mins  
In this episode, we interview Tom Wentworth, CMO of Recorded Future and former CMO at high growth startups including Acquia and Optimizely.Tom shares his thoughts on everything from building internal brand teams to building brand as a strategic asset to why standout brands go beyond marketing teams to bring together a truly integrated approach to awareness, positioning and trust bu

Maya Spivak - Brand Builder ex Segment, Gretel and Mux

Apr 17 2024 49 mins  
Maya Spivak is a seasoned marketer who has built multiple beloved developer brands, most recently as the VP of Marketing at Gretel, as well as Mux, the video infrastructure platform, and Segment, joining when the company was only 60 people and leaving shortly after its 10x growth in size and ARR, when it was acquired by Twilio for $3.2B.In this episode we discuss category creation,

Jess Iandiorio, CMO of StarTree

Apr 02 2024 31 mins  
On today’s episode we are interviewing Jess Iandiorio, a repeat startup CMO currently at StarTree, and previously at unicorns including Starburst, Mirakl and Acquia. She covers how to budget for brand, why brand design matters, and how brand fuels demand.You can learn more by following us on LinkedIn using the links below:Jess IandiorioStarTree.aiAmrita GurneyJanessa LantzThanks

Launching A Big Brand Campaign

Oct 02 2023 22 mins  
Welcome to Season 2! Today I mix things up with a solo episode, sharing my experience launching my first out of home (OOH) campaign.I cover:When and why to consider running a brand campaignHow we launched our first OOH campaign for FloatWhat I learned, and what I would do differently in futureThanks for listening!

Building a brand team with Moly Milosovic

Sep 01 2023 29 mins  
Moly leads the Brand Marketing and Communications team at Jobber, one of Canada’s fastest growing companies. She manages a team of 12 people dedicated to growing awareness of Jobber and building a global community of passionate and supportive home service entrepreneurs. In today's episode Moly shares how she built the brand team to include community, social media, events and

Being CMO at a public company with Kathy Bryan

Aug 08 2023 27 mins  
What is like to lead marketing at a public company? Kathy Bryan, EVP and Head of Marketing at Electives joins me today. She shares her experience joining a company as the first marketing leader and through their acquisition and IPO. In this episode Kathy shares her path to CMO, how she thinks about marketing stakeholders, and how she thinks about brand investments.Learn more about

Building a Challenger Brand with Marissa Homère

Jun 08 2023 41 mins  
Marissa Homère, VP Marketing at Irwin is a true revenue-focused marketer. She shares lessons learned along her career journey covering everything from marketing leadership titles, where brand building fits in the life of a newer brand, and how to build trust and respect with your finance counterparts.You can find Marissa at: https://www.linkedin.com/in/marissahomere/Learn more abo

Coaching marketing leaders with Mitch Solway

Apr 06 2023 35 mins  
Mitch Solway was one of Canada's first marketing leaders to achieve repeat success building startup brands like Freshbooks, Lavalife and Vidyard. Today he is a respected fractional CMO and coach to other marketing leaders.In this episode we talk about:Whether you should work for a CEO who doesn't "get" marketingCommon mistakes startup marketing leaders struggle