Partnerships Unraveled

Our esteemed guest, René Bonvani, shares the wisdom from his remarkable channel journey. From his foundational days at Oracle to his entrepreneurial leap with Palo Alto Networks and now his influential role at Battery Ventures, René provides a masterclass on navigating high-tech channels:- How to position a fledgling brand to compete with behemoths- Philosophy of treating partner

Uncover the secrets of the telco channel evolution with the astute channel strategist Cameron Olsen:- The shift in channel dynamics following the Intellisys and Scansource acquisition.- How can suppliers track the ROI of their MDF dollars spent on TSDs- Burgeoning opportunities within the SMB market.- Criticality of formal training and leveraging data in the channel._______________

Unlock the secrets to channel partnership success with Craig, the channel strategy virtuoso who transformed Comcast's sales landscape. In this enlightening discussion, we delve into Craig's playbook on fostering valuable channel partnerships in an environment traditionally dominated by direct sales. He opens up about the perseverance required to pitch the channel's worth to interna

Want to sell with hyperscalers? You’re in luck. We’ve recorded a whole podcast episode with Mike Marzano from Contentsquare about the strategies and challenges of selling to these untraditional buyers in the cloud marketplace ecosystem.From navigating procurement processes to educating buyers, our guest shed light on the steps he’s taking to empower buyers in leveraging platf

We streamed an engaging panel discussion in October featuring TIDWIT's CEO Wissam "Will" Yafi, Channext's CEO Rick van den Bosch and VP of Revenue Alex Whitford, as well as the Ecosystem Partnering specialist and author Ard-Pieter de Man. Tune in as our guests unravel: 📈 Scaling partner programs in spite of limited resources. 👩‍💻 Understanding and managing the growing co

Partnerships Unraveled hosted a panel discussion titled: "2024 Vision: Revolutionizing Growth with MDF and TCMA". Industry experts gathered to discuss the latest trends in the optimization of Market Development Funds, and how to leverage Through-Channel Marketing Automation for accelerated Demand Generation, covering different topics such as:- Accrual-based vs proposal-based MDF pr

Agents can help you attract SMBs and scale your channel ⏬And Ashley Rowland, Co-founder of Technology Advisor Alliance and Adaptive Advisors, can help you attract the best agents!Whether you’re a technology advisor yourself or searching for the best one, this podcast episode is a must-listen.Tune in as our telecom expert guest unravels: ❌ Common mistakes new agents make and h

In this episode, it’s our dear host Alex’s turn to be on the grill!After spending the last eight years building channels across Europe, the Middle East, and Africa, growing Zoom partner base from 30 to 1 200, and interviewing amazing guests (Janet Schijns, Laura Padilla, Wayne Mason…) on Partnerships Unraveled, Channext’s VP of Revenue has some strong opinions on channels a

Channel marketers are no longer top of the funnel. And Janet Schijns is determined to change mindsets around that. According to the CEO of JSG Group, channel marketers need to dive deeper into the sales funnel and master the art of social selling — a game-changer for partners looking to outshine their competition. Tune in as THE go-to-market and profitable growth expert unravels:

Sometimes the most powerful move in building a robust network is a strategic ‘no’.Wise words from this episode’s special guest Tim Britt. With over 20 years in channels, the new Senior Director of Alliances and Channels of Freshworks sheds light on the unique dynamics of the cloud channel.Tune in to learn about:1️⃣ The things to consider when you're building a cloud-orien