Digital Marketing Answered

May 24 2024
Digital Marketing Answered Podcast artwork

Digital Marketing Answered is a series curated by leading Digital Marketing Agency Innovation Visual, who work alongside their clients to transform their sales and marketing results globally with their ‘Just The Expertise You Need’ approach. 

Digital Marketing Answered is a detailed, regularly expanded podcast and video series that covers every aspect of digital marketing in today's commercial and corporate landscape.  Subscribe to stay up to date with the newest content.   

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Marketing Planning: How to do it and what not to do

May 24 2024 39 mins  
When planning your marketing strategy and activity, it can be challenging to know where to start.In this episode of Digital Marketing Answered™, CEO and Founder of Innovation Visual, Tim Butler interviews Huw Waters, a highly experienced marketing leader to discuss the essentials for forming your marketing plan.Huw Waters bio:Huw Waters is a highly experienced marketing leader, h

Understanding Economics to Drive Better Marketing Decisions

May 10 2024 53 mins  
In this episode of 'Digital Marketing Answered', CEO and Founder of Innovation Visual, Tim Butler, is joined by Dr Nicola Headlam, who is a highly experienced economist, to discuss the real impacts of different economic factors on marketing and business decisions.Businesses and their sales and marketing teams, operate within the wider local, national and often international economi

How to Set SMART & Effective Business Goals in Marketing

Apr 29 2024 34 mins  
Every business has goals... but are they SMART? In this episode of Digital Marketing Answered™, CEO and Founder of Innovation Visual, Tim Butler, joins Client Services Manager, Helen Murray, to discuss how to set SMART and effective business goals in marketing. The discussion explores key topics including:- The importance of having good data for optimal business goal setting- How

Marketing Technically Complex Offerings

Apr 12 2024 30 mins  
In this episode of Digital Marketing Answered™, CEO and Founder of Innovation Visual, Tim Butler, interviews Head of Marketing at AppCheck Ltd, Jonny Kenyon.With 70% of the sales process happening digitally (Gartner), it’s important to create engaging content appropriate for your audience. But what approach should you consider when marketing technically complex offerings?This e

What You Need to Know About Account Based Marketing (ABM)

Mar 28 2024 34 mins  
In this episode of Digital Marketing Answered™, CEO and Founder of Innovation Visual, Tim Butler, joins MarTech Lead, Javier Gonell to discuss why every B2B business should invest in this strategy.Account Based Marketing (ABM) is a highly effective digital marketing strategy. It can shorten sales cycles for B2B businesses, while generating revenue through hyper targeting tactics.

How to Drive eCommerce Growth Through Search

Mar 15 2024 28 mins  
In this episode of Digital Marketing Answered™, CEO and Founder of Innovation Visual, Tim Butler, interviews CEO and Co-Founder of LupaSearch, Rasa Siskute. Unlock the knowledge of key tactics and the importance of high quality search to enhance your customer’s experience, and boost revenue from innovation and best practice in eCommerce search! This episode gives practical know

The Power of Lead Scoring

Mar 01 2024 40 mins  
In this episode of Digital Marketing Answered™, CEO and Founder, Tim Butler, joins MarTech Manager, Chris Watson-James, to discuss how lead scoring can transform the way that you prioritise and rank leads based on your businesses goals and objectives.The discussion explores key topics including:- How to make engagement scoring work for your business- The importance of sales and m

How to Engage Your Audience in the Face of Generative AI Noise

Feb 16 2024 31 mins  
In this episode of Digital Marketing Answered™, Tim Butler, joins Client Services Manager, Helen Murray, to discuss how to make your content stand out in the age of Generative Artificial Intelligence.The discussion explores key topics including:How Generative AI is impacting content creationThe state of generative AI in the market placeTactics to create effective competing conten

How to Make Sure Your Web Project is Successful

Feb 02 2024 26 mins  
In this episode of Digital Marketing Answered™, CEO Tim Butler is joined by Pete Hibbard, Operations Director, to discuss steps required to ensure your website project is successful. In this episode Tim and Pete consider:- What essential pre-build processes you need to contemplate with your stakeholders- Website factors to consider for your target audience - How to ensure the lau

Navigating Digital Marketing without Third-Party Cookies

Jan 19 2024 16 mins  
In this episode of Digital Marketing Answered™, CEO Tim Butler is joined by Kyle Redman, Senior Biddable and Analytics Executive, to discuss ways to mitigate the demise of third-party cookies. The deprecation of cookies has been spoken about for a long time and during 2024 plans have begun to restrict third-party cookies.In this episode Tim and Kyle discuss:- What does the remova