The Making of a Marketer

May 31 2024 1

The Making of a Marketer Podcast artwork

Welcome to “The Making of a Marketer”, where Andy Pondillo and Jess Nickerson explore other marketer’s stories. Join us each week as we learn all things marketing from the c-suite, social media experts, business leaders, influencers, entrepreneurs, and designers. Find out what our guests are currently working on and how you can use their tips and insights to make your marketing work.

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The Making of a Marketer - Eliminating Creator Cringe in '24

May 31 2024 27 mins

Personal branding is all the hype in 2024. But do you still feel the cringe? Is the cringe really a thing? Jess Nickerson and Andy Pondillo give their advice after a year of being in the game. Learn more about your ad choices. Visit megaphone.fm/adchoices

The Making of a Marketing - Marketing to our Younger Generation

May 23 2024 50 mins

On today's show we welcome our first guest to our marketing to youth series. Duncan Campbell, as Content Acquisition Manager at Roblox, leads us through how his company has become one of the top entertainment platforms for users under 18. With that usage we explore the nuances and responsibilities in marketing to our youth. A platform driven by community, Duncan will help us unders

The Making of a Marketer - Youth Advertising Series Tee Up

May 17 2024 35 mins

Jess and Andy introduce a new series in which they will take an in-depth look into marketing for our youth. Learn more about your ad choices. Visit megaphone.fm/adchoices

The Making of a Marketer - SURREAL's Unreal Campaign Strategy

May 09 2024 20 mins

Jess Nickerson and Andy Pondillo analyze SURREAL's campaign where they emphasize a few stats they aren't proud of! 😂 Learn more about your ad choices. Visit megaphone.fm/adchoices

The Making of a Marketer - Defining Growth for the 2024 Agency Model

May 01 2024 61 mins

📊 On today's podcast we're talking growth strategy in the agency world. 🌎 From performance marketing to evolving clients to trust exercises. How are agencies able to both grow and retain clients? Is there a method to working through the performance KPI madness? President at Luquire, Stephanie Spicer, helps us answer these questions through her career journey. Spanning 12+ yea

The Making of a Marketer - Talent Showcase w/ George Trakas

Apr 25 2024 49 mins

Our talent showcase continues with veteran sales pro and marketer George Trakas! With experiences across the tech sphere at LinkedIn, Sprinklr, and Asana, George focuses on passion as his guiding light to successful partnerships. During our conversation we will look to dive deeper into his magic as a consultant bringing large corporate teams together for a common goal. Furthermore,

The Making of a Marketer - Getting Hired in Digital

Apr 19 2024 36 mins

For today's short-form episode we piggyback on some of the learnings from our talent showcase of the last two weeks. What are some of the common traits about hiring in the digital media world? Learn more about your ad choices. Visit megaphone.fm/adchoices

The Making of a Marketer - Talent Showcase - W/ Susan Waldes

Apr 12 2024 60 mins

On our second installment of our Talent Showcase we welcome Growth and Google Strategy expert, Susan Waldes, to the program. Boasting over 25 years of experience, Susan is an OG of the Google Marketing landscape. Scaling her expertise, Susan has succeeded in leadership roles at the director and President level. Most recently as President of Five Mill, Susan is one of Andy's former

The Making of a Marketer - Talent Showcase w/ Anthony Yepez

Apr 03 2024 52 mins

Jess Nickerson and Andy Pondillo are excited highlight the top digital talent open to work across the LinkedIn sphere. Giving our guests a unique forum we will learn what drives them, recap the digital career they've constructed, and what their next play looks like. To start we're featuring Social Media Director Anthony Yepez. Anthony's career takes him back to 2009 when he got int

The Making of a Marketer - Finding Your Brand Voice in 2024

Mar 29 2024 52 mins

What does it mean to find your brand voice in 2024 and how is it changing in the agency world? From the traditional side to the digital side, it's becoming more important to embrace our connected world. Where do we start? We tackle this subject with co-founder and CEO of JOAN Creative and JOAN Studios, Lisa Clunie. Her expertise has led to development of these two companies that ha