Around the Horn in Wholesale Distribution Podcast

May 18 2024 4

Around the Horn in Wholesale Distribution Podcast artwork

Around the Horn in Wholesale Distribution is the weekly podcast sponsored by LeadSmart Technologies that takes a deep dive into the topics impacting manufacturers, wholesale distribution, independent sales agents, and the global wholesale supply chain. Hosted by Kevin Brown, a 30-year veteran of wholesale distribution, and Tom Burton, a recognized thought leader in SaaS platforms for distributors, each episode reveals a unique perspective and valuable information about wholesale distribution. Debuting in February 2023, the ATHIWD podcast springboards from Kevin & Tom's popular LinkedIn and Facebook Live shows, bringing their industry insights to a wider audience. Whether it's M&A, SaaS and cloud computing, B2B e-Commerce or supply chain issues, we peel back the onion into the topics that impact your business most.

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The Impact—And the Future—of AI in Wholesale Distribution and Manufacturing

May 18 2024 68 mins

AI is changing the landscape of B2B eCommerce faster than we can imagine...and sometimes, faster than businesses can keep up with. In this episode, Kevin and Tom discuss the challenges—and improvements—AI can pose to the economy, supply chain, manufacturing, distribution, e-commerce, marketing, cybersecurity, and more. We start by taking a deep dive into the recent announcement

The Challenges of Thought Leadership in AI, Marketing & Manufacturing

May 10 2024 68 mins

As AI advances on a seemingly daily basis, wholesale distributors have a new tool to establish thought leadership, create marketing innovations, and deepen partnerships with manufacturers. But how does this new tool work? And is it authentic? On this week's episode, Kevin and Tom take a closer look at the impact of B2B AI on content creation, and the importance of authentic thought

B2B Buyer Signals and AI: The Implications For B2B Organizations

May 03 2024 74 mins

Do you know what a buying signal is? Could you read one if you saw one? And if you can recognize them, what do they tell you? If you're a little lost, you're not alone. Buying signals refer to the various behaviors, content consumption, and social interactions that indicate a potential buyer's interest and engagement with a product or service. In this episode, we look at how findin

Navigating The Digital Landscape, From Content To ROI

Apr 12 2024 72 mins

Let's face it: when it comes to the tech adoption curve, wholesale distributors and manufacturers can be a little behind (Are you? Hint: if you don't know what "adoption curve" means, you are).On this episode, we dive into the critical role that digital resources play in driving both growth and customer engagement. From providing valuable digital content, to the challenges of balan

Transforming B2B Commerce with AI and Data Strategy, With Guest Lin Chase

Apr 05 2024 81 mins

AI may be the most recent technology game-changer for wholesale distribution and manufacturing, but it's by no means the only one. In this week's episode, we're joined by guest Lin Chase, Ph.D., a 35-year veteran of enterprise technology and artificial intelligence and University Administrator. Together, we discuss the evolving landscape of technology in the manufacturing and distr

Home Depot's Strategic Move: Acquiring SRS Distribution to Meet Buyers Where They Want to Buy (B2C meets B2B)

Mar 29 2024 67 mins

A monster acquisition is reshaping wholesale distribution and manufacturing: Home Depot's acquisition of SRS distribution, a move that expands their reach to tradesmen and building materials across 47 states. What's the real magic behind this move? It emphasizes the importance of meeting buyers where they are and adapting to their preferences. In this episode, we dive into this dev

Leveraging Data and Creating Supply Chain Resilience, With Guest Scott Costa

Mar 22 2024 71 mins

In this week's episode, Kevin and Tom are joined by Scott Costa, Publisher of the Electrical Distributor magazine (tED). Scott gives his unique insight to the importance of data-driven decisions in B2B marketing and the false allure of solely relying on intent data, emphasizing the need to focus on creating demand earlier in the process rather than just capturing existing intent. W

Balancing Economic Data With The Customer Experience In eCommerce

Mar 15 2024 64 mins

These are tumultuous times in wholesale distribution: U.S. small business sentiment fell in February to the lowest level since May due to continued concerns around inflation. In addition, the consumer price index, a broad measure of goods and services costs, increased 0.4% for the month and 3.2% from a year ago. Combine this with strikes at East Coast ports and shipping restriction

Wholesale Inventory & Supply Chain: What It Means For Your Bottom Line

Mar 08 2024 74 mins

According to Reuters, U.S. wholesale inventories fell more than initially thought in January of 2024, which could negatively impact economic growth estimates for the first quarter. Inventories dropped 0.3% instead of dipping 0.1% as estimated last month. At January's sales pace it would take wholesalers 1.36 months to clear shelves, up from 1.34 months in December.So what does this

Ethics In AI And The Importance Of Personalization In B2B Marketing, With Guest Mike Hockett

Feb 23 2024 72 mins

In the competitive world of wholesale distribution, businesses are increasingly recognizing the transformative power of tailoring their marketing efforts to meet the unique needs of individual clients and stakeholders. It's no longer a "one size fits all" marketplace: personalizing your customer journey and customer experience is key to retaining business. This week, Tom and Kevin,