Marketing Mindset

Have you ever wondered what value Google Search will bring to your business in the coming months and years? Consider this: Could it be that Google search, a staple in your strategy, might not hold the same weight in the future? If that's the case, where does your business go from here?With Google's Search Generative Experience—or SGE—poised to redefine how search works, we're a

As marketers, we face challenges daily, but the biggest mistakes we see businesses and marketing teams make are facing these challenges with a reactive mindset. Low site traffic, lead quality, creative not converting - the list goes on - so how can we remain agile while also sticking to our marketing strategy?In this episode we'll cover how small tweaks can lead to significant impa

Q4 can be an overwhelming experience for business owners and marketing teams. The stakes are incredibly high with the holiday season, peak gifting, and a rise in consumer activity. So today, I’ll walk you through a structured roadmap for effectively managing your marketing strategies during this critical period. From leveraging and building an audience in preparation for Black Fr

Is the explosion of AI affecting what content we see as real versus what’s been simply generated by a bot? The marketing and business game is changing wildly, and AI tools are at the forefront - especially when ChatGPT burst onto the scene. But there’s more beneath the surface. More tools and software are turning even ChatGPT on its head.What else is being faked and generated b

Today's podcast is a topic that sounds confusing right from the get-go - but when you dive in and explore how search engines, like Google, are adapting and changing in the future, you’ll soon start to realise that small changes to your marketing strategy now could set you up nicely for the AI-driven future of search engine marketing.Today we’ll chat about the small steps you sh

Christina Salvo started a divorce and mediation service with humble beginnings in 2020, and has since helped thousands of couples across Australia with their divorce or separations. And I’ve been alongside Christina for the ride - so last week we sat down together in her Melbourne home and discussed what’s made the business such a success, from focusing on her service offering,

Today, we’ll take you step by step through Done By Nine’s exact CRM process of how we both market to, onboard and service new and existing clients using a CRM.By the end of this episode, you'll get an understanding and a look behind the scenes of how we automate tasks, keep track of our key marketing campaigns and social media and ensure our CRM helps us stay on track towards h

You’ve spent time, resources and budget into creating new content, to then only use that content once, not see results and move on to the next shiny object.It’s a content recipe for disaster.Today we'll share how we’ve built a clearer roadmap with our content distribution strategy so that it doesn’t feel disjointed and cluttered, plus allows us to create evergreen content t

‘Threads’ has suddenly jumped on the scene (even quicker than Meta was anticipating), but is this simply another case of shiny object syndrome?Because it’s popular, does that mean your business suddenly pivots your strategy and jumps on the bandwagon? In today's podcast, we’ll look at how to determine what platforms your business should focus its marketing efforts on, along

Are you confident about your understanding of data privacy and how it influences your business's marketing strategy? It’s important you understand. The world of marketing data is ever-evolving, and with ongoing changes concerning online privacy, b you might be left scratching your head on what that means for your business and your strategy.Today’s podcast'll take you through th