GTM Speed Dial

Jun 22 2023
GTM Speed Dial Podcast artwork

You have a leadership title in Go To Market - Now What? On the GTM Speed Dial Podcast, host Hillary Carpio calls upon B2B mentors to demystify the multi-dimensional topics of leadership. From tough conversations about imposter syndrome and managing performance to hard skills like creating fiscal plans and asking for headcount, nothing is off limits. Together, we will ask mentors the dumb questions, the hard questions and the personal questions to become better leaders.

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Behind the Scenes of Busting Silos with Travis Henry

Jun 22 2023 34 mins  
In this season finale of GTM Speed Dial, co-authors Travis Henry and Hillary Carpio share a candid conversation about the behind the scenes of their newly released book, Busting Silos. Travis leads the Global SDR Operations and Enablement organization at Snowflake, supporting the GTM motion for integrated sales development and is the partner in crime to podcast host, Hillary. Ge

Life After Third Party Cookies with Kushan Patel

Jun 08 2023 23 mins  
B2B marketers have relied on 3rd party advertising cookies for years as a critical part of a hyper-targeted display strategy. With Google deprecating these cookies at the end of 2024, what should GTM leaders be doing to prepare? Kushan Patel, VP of Product at Rollworks, joined dialed in to share his insights about how this move will impact the industry, what AdTech vendors are doin

Creating Impact as an ABM Team of One with Dan Cafiero

May 25 2023 23 mins  
How do you build and scale a global function without direct reports? In this episode, Dan Cafiero, Sr. Program Manager of ABM and Paid Media and Seagate joins the podcast to share his insights. Having built his function as a team of one, he is sharing his insights for choosing the company and role if you are a soloist, how to leverage vendors as your extended team, and how he lever

How to Manage Your Calendar Like a Pro with MJ Jenkerson

May 11 2023 25 mins  
Raise your hand if you have said this week, "Sorry I am late, I was in back to back meetings." On this episode of the GTM Speed Dial Podcast, we are tackling all-things calendar management with a seasoned pro, MJ (Maria) Jenkerson. After all, effective use of time is a critical skill for GTM leadership. MJ is an award-winning Silicon Valley Executive Assistant, having sup

Product Led Growth (PLG) 101 with Tim Geisenheimer

Apr 27 2023 27 mins  
PLG are three letters that are all the buzz in the B2B world, but what do they even mean? In this episode, Correlated Cofounder and CEO Tim Geisenheimer joins Hillary Carpio to take listeners through the basics of product led growth. Hillary asks the "embarrassing simple" questions so you don't have to, like what the heck is PLG, really? Who should be doing it and who

Your ABM Questions, Answered with Hillary Carpio

Apr 13 2023 28 mins  
Join this episode of the GTM Speed Dial Podcast to hear Hillary Carpio, host of the podcast and Head of Account Based Marketing at Snowflake, answer questions submitted by listeners. Hillary has both led teams of 20+ dedicated to ABM and built a program from the ground up as a team of 1. In this episode, she combines her experiences doing it herself as well as advising startups to

How to Maximize ROI by Upcycling Content with Declan Mulkeen

Mar 30 2023 34 mins  
Declan Mulkeen, the King of Content and CMO at Strategic ABM, consistently produces high-value content that draws remarkable engagement across his web properties. His trick, however, is not to create new content all of the time, but rather to really understand his content pillars and then upcycle his content into new formats with seasonal relevancy. Having witnessed his content mas

How to Create Inclusivity and Authenticity at Work with Jasmine Garcia

Mar 16 2023 30 mins  
Odalys Jasmine Garcia Arce is an advocate and voice of the LatinX community, the host of HellaLatin@ podcast, content creator, and a LinkedIn Diversity and Inclusion team member. In this episode, Jasmine shares actionable tips for leaders to create inclusive work environments, moments of belonging, and a space where team members can do their best work as a result of feeling welcome

How to Define, Measure and Hire for ABM with Hillary Carpio

Mar 02 2023 30 mins  
In this episode, Hillary answers the listeners' questions about all-things Account Based Marketing. She has built ABM programs from scratch as a team of 1, scaled a team from 5-25 globally, and advises startups on how to leverage account-based best practices in early stages of growth. As the host of the podcast and Head of ABM at Snowflake, she shares her unfiltered thoughts on wha

How to Pitch and Execute Your Ideas Internally with Arthur Castillo

Feb 16 2023 29 mins  
It is one thing to have great ideas, it is another to get them heard and executed in your organization. In this episode, Arthur Castillo, Head of Dark Social and Evangelism at Chili Piper, joins Hillary for the second of their 2-part podcast together. They break down the step-by-step process Arthur generated from his time as a sales rep to identify the right person to pitch your id