Online Store Success with Jodie Minto

May 14 2024

Online Store Success with Jodie Minto Podcast artwork

Welcome to the Online Store Success Podcast. If you are determined to create, launch and scale your fashion, lifestyle or beauty product online (without the expensive pitfalls), this podcast is for you. I’m your host, Jodie Minto. I'm an award-winning 7-figure fashion founder, e-commerce business coach, certified digital marketer, and meta ads specialist. I’m also a mum of two teens and two fur babies and live on the sunny Central Coast of NSW. I started my online fashion store from scratch while working full time, juggling young kids and living in the Middle East. I scaled that business to a 7-figure online brand before selling it last year. This show is dedicated to showing you how I did it and how you can, too. Hit subscribe now, and let’s dive in. To discover the 5 Major Online Store Mistakes That Are Costing You Sales in your online store, head over to www.jodieminto.com/mistakes

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76. 5 x Big Facebook Ad Mistakes eCommerce business owners make (and how to avoid them!)

May 14 2024 27 mins

Feeling overwhelmed with your Facebook ads for your e-commerce store? Meta (Facebook and Instagram) advertising is one of the quickest ways to scale your traffic and sales for your online fashion or lifestyle store around, but they require dedication and constant re-learning. Today, I'm going to unpack the five biggest Facebook ad mistakes I see e-commerce business owners mak

75. Is your marketing messaging missing the mark (and 3 x tips to get back on track)

May 07 2024 14 mins

Is your marketing messaging not quite hitting the mark? Are you finding it increasingly difficult to have your e-commerce store and products stand out from the crowd? If so, this episode is for you. Tune in and discover how you can refine your marketing messaging so that selling your products online becomes easier, and when potential customers come across you, they immediately know

74. How to hire your first VA in your eCommerce business with Michelle Abitria from the Outsourcing Crew

May 01 2024 37 mins

On this episode of the Online Store Success podcast, I have a delightful conversation with Michelle from Outsourcing Crew, sharing her journey from Manila to becoming a pivotal figure in the virtual assistant (VA) industry. Michelle discusses her experiences working across different countries and how this shaped her business acumen in the outsourcing industry. She talks about start

73. Turning a passion for fashion into an online business, with Egidia of GiGi and Co.

Apr 23 2024 29 mins

On this episode of Online Store Success, we're joined by Egidia of GiGi and Co to talk about her transition from a passion for fashion to an online business success story. Egidia recounts her early challenges and her strategic move to Shopify, which facilitated her brand's growth amidst the evolving retail landscape. She also shares the pros and cons of selling other brands and the

72. Finding success on Etsy, with Rosie Lyell from The Happy Folk

Apr 16 2024 24 mins

On today's episode of Online Store Success, I chat with Rosie, the owner of The Happy Folk, who shares her success story selling on Etsy. She started by making her own body scrubs and candles and eventually expanded to gift boxes. Rosie found success on Etsy, primarily selling to customers in Australia. She credits her success to her creativity and the support she received in

71. How a simple product pivot can skyrocket your business, with Jane Robertson from Millwoods

Apr 09 2024 46 mins

Are you ready to step up your business game and take a walk in the shoes of a true industry innovator? This week I chat with a long term Mastermind client of mine Jane Robertson, the founder of Millwoods Shoes, and uncover the strides and struggles of building a successful e-commerce brand, while juggling droughts, farm life, young children and huge business pivots. This conve

70. Finding success in the world of MLM's - with Danielle Millar

Mar 26 2024 32 mins

Today on Online Store Success, I'm interviewing the beautiful Danielle Millar from The Glow Know. Danielle's business model is not one I encounter very often. It is a clever hybrid of a direct-selling business and her own brand, incorporating online and face-to-face events and services. In Danielle's words, "Most people don’t really know much about the direct sel

69. Are you focusing on the wrong things in your business?

Mar 19 2024 18 mins

Today, I'm hitting you with a really tough question. Is it possible you are focusing on the wrong thing in your business right now? And when I say the wrong thing, maybe you don't even realize it's the wrong thing. Maybe you have gone all in on this one particular area, and you're spending all of your time and efforts there, but it's not the thing that actually brings in the

68. 6 steps to launch your online store (and start making consistent sales)

Mar 10 2024 19 mins

When I started my very first online store, I only had one customer: My mum. (I was SO embarrassed. I had spent thousands on inventory and marketing... all down the drain!) Then I went back to the drawing board and launched iland co. — which became a 7-figure business. Why did iland co. succeed? Because I got really, really good at 6 things, tune in and hear what they are. &

67. Do you really need a business ‘strategy for your small business?

Mar 05 2024 18 mins

Do you really need a business ‘strategy for your small business? I know how sexy the notion of a ‘strategy’ is. It sounds like a magical scroll showing you how easy it is to go from A to Z in just a few easy steps. A quick Google search tells me: A business strategy is the set of strategic initiatives a company pursues to create value for the organisation and its stakeholders