The Authentic Marketing Podcast

The first place anyone goes when they want to know more about your business is your website. They want to know how you help them and what you do. With the average attention span of most visitors lasting only a few seconds, many people leave confused or unsure what problem you solve. That’s valuable opportunities lost, and advertising spend wasted.In today’s episode, we will exp

Social is everywhere and it’s become one of the most effective ways to meet people and create a community. As a small business owner, what’s the most important thing to do that will build your audience and connect with them?In our episode this week, we look at how to use your story to communicate with followers on social and how to keep your audience active and engaged.To help

As a salesperson or small business leader, the one thing that you need to do more than anything else is to explain what you do; at tradeshows, in meetings, or even at the bar.The problem is when your explanation isn’t clear, people get confused about how you help, and they tune out. This is something that can be easily fixed if you know how to communicate and how to explain in a

You’ve got no idea who to call next, which deals are at what stage, or most importantly how much work and revenue you should expect in the future. It’s completely overwhelming. But it doesn’t have to be.Today we’re going to move toward the bottom of the sales funnel and focus on deals and how to manage the closing stages of the sales process. The most important thing about

What to do when you no longer have the time to research and call each of your leads? How do you know which contacts are most likely to bring you value and which are the ones that still need a little more time and nurture?That’s where lead scoring comes into play. Lead scoring is the process that CRMs and marketing platforms such as HubSpot use to rank leads within your database.

Life is never simple in sales. First, you struggle to connect with the right people. Then, when your leads start rolling in the challenge becomes more of a memory game. As your leads mount, it quickly becomes overwhelming.But if you’re managing your contacts using a CRM like HubSpot, it doesn’t have to be.In today’s episode, we look at how to add structure to the sales proces

In a world where we receive so many emails, many feel like newsletters have passed their prime. And maybe they are right.. Or are they?In today’s episode, we’re going to look at the craft of writing a great email newsletter. Something that your subscribers will want to read. We'll show how to turn this often wasted opportunity into something that will excite your contacts and g

In order to make sales, you need to stay top of mind. And doing so means staying in touch with the leads you’re working and the customers you already have. All those repetitive follow-ups take time, and when you’re already busy, it’s tedious. That’s where automation comes into play.In today’s episode, we look at how to use automated emails to move forward sales conversati

It's no secret that our inboxes are battlegrounds, where hundreds of emails compete for our attention every day. When you’re relying on email to grow your business, though, the question is, how do you make your email stand out?In today’s episode, we’re going to take a closer look at the storytelling in emails. It is not just about weaving a narrative; it's about creating a co

If you work in B2B, startups, or are in the process of launching a business, Personas and Contact Lists are the starting point for crafting and identifying the heroes in your personalised brand stories. So we thought, what better opportunity than this to coach you through this process?In today’s episode, we’re going to take a closer look at the heroes within your stories and di