Funnelocity: the B2B Sales and Marketing Podcast

Apr 19 2022 1
Funnelocity: the B2B Sales and Marketing Podcast artwork

MarketOne's Funnelocity brings you a down-to-earth perspective on what it takes to succeed in global B2B demand generation from top to bottom of the funnel. In each episode, President Enrico Brosio, accompanied by a special guest, brings you real talk on a different stage, strategy or business situation impacting the world of B2B sales and marketing. Episodes are published every 2 weeks on Thursdays, and can be accessed on all good podcast channels.

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S2, Ep4: CMO Challenges in 2022 with Victor Milligan of Fastmarkets

Apr 19 2022 53 mins  
AI, marketing automation, retaining talent, branding, keeping your pets out of Zoom calls - just a few of the things that are potentially keeping CMOs awake in 2022. Victor Milligan, Chief Marketing Officer of Fastmarkets joins Mary and Gifford in a wide-ranging (and amazingly pet-free) discussion, providing invaluable insight into his day to day world, some of his key priorities,

S2, Ep3: Wash, rinse and repeat - the secrets of Global B2B Digital Production with Catalina Dobre

Mar 29 2022 41 mins  
In-house or outsourced? Global or local? Governance or free-for-all? Join Catalina (Cat) Dobre, Director of Global Production and EMEA Client Services at MarketOne as she reveals the secrets of running a global digital production team that takes its error-free rate extremely seriously and provides invaluable tips and tricks on everything from onboarding to governance and the perfec

S2, EP2: Rise Above the Noise: Putting the human back into marketing with Daniel Kushner of Oktopost

Jan 10 2022 60 mins  
Everybody's talking about the evolution of customer experience, but has B2B marketing really changed that much in the last 20-30 years, or is there just a lot more noise generated by the glut of technology solutions used today by marketers? Daniel Kushner, CEO of Oktopost joins MarketOne's own Shaun Ma to discuss the issue and suggest how we might cut through the noise and return t

S2, Ep1: Blow it up and start again: How to evolve and not destroy your lead management process

Nov 10 2021 64 mins  
What are the key considerations for designing a lead to revenue process, whether you're just starting out or you're looking to refine your existing approach? Aaron Doherty, Growth Marketing Lead at Pachyderm, and MarketOne's own Jennifer Comisford join new hosts Mary Kleinsorgen and Gifford Morley-Fletcher in a wide-ranging discussion covering topics such as getting buy-in for the

S1, Ep8: Effective B2B Sales Development in a Work from Home World

Mar 30 2021 35 mins  
Over the last year, we've all got used to working from home, but this doesn't mean it's been business as usual for everyone. In the world of B2B Sales Development, BDRs / SDRs have encountered a new challenge: how do you continue selling effectively when face-to-face meetings are off the table and prospects are difficult or even impossible to reach because they too are working from

S1, Ep7: Going 'back to basics' with your B2B Marketing strategy - Anvi Bui

Feb 17 2021 48 mins  
When building B2B Marketing campaigns, it’s very easy to get caught up in the newest frameworks and shiniest technologies as the best route to deliver the results we all crave, but the fact is that no tool, however complex and clever, will make a difference if you haven’t covered the basics. Join us as marketing technology expert Anvi Bui teams up with Enrico to talk us through

S1, Ep6: Is The Funnel Dead?

Jan 21 2021 32 mins  
It's the age-old question regularly revisited by B2B aficionados, client and agency alike: is the Sales and Marketing Funnel still a useful, performing framework, has it evolved, or should we be using a completely different approach? Join us as Jenny Comisford, Digital Strategist, and Mary Kleinsorgen, Technical Strategist, both at MarketOne, team up with Enrico to address the ques

S1, Ep5: Schneider Electric's Model for Supercharging Sales and Marketing

Dec 17 2020 32 mins  
Sales and Marketing alignment is more important than ever in 2020. Join us as Mandy Wallace, Head of Global Demand Generation for Schneider Electric, and Kalja Moolenaar, Senior Strategist at MarketOne, chat with Enrico about how Schneider Electric is bringing Sales and Marketing together globally with a variety of digital coverage models, fueled by customer insight, data, and mark

S1, Ep4: The Sales Engagement Tech Revolution with Simon Daniels

Dec 01 2020 28 mins  
The dirty little secret of B2B Marketing is that Sales never stopped doing their own scaled outreach. With the predominance of working from home and all the changes that came along with it, Sales Engagement platforms have emerged as the new must-have for digitally savvy Rev Ops teams. This week, well-known Marketing Operations leader Simon Daniels talks with Enrico about his experi

S1, Ep3: Sales & Marketing Alignment in the time of Covid with John Steinert, CMO of TechTarget

Nov 12 2020 69 mins  
2020 has been a transformative year in so many ways, including B2B Marketing. Could the new work-from-home culture be the catalyst for the acceleration of digital transformation and Sales and Marketing alignment? MarketOne conducted in-depth interviews with 30 leaders in B2B Marketing and Sales to hear their take. The results were fascinating. Listen as John Steinert, CMO of TechTa