B2B Video Lab

Making video that your audience needs is a critical step for company marketers. Lawyer, Catherine Hyde rejected mainstream legal practices and set up her own, B2B specialist legal firm. Connecting with her audience using video, proved to be an epiphany. Find out what platforms she uses, how Catherine preps and what successes and fails she has had on her B2B video journey.

Case Study video is one of the most valuable B2B marketing assets you can have. Joel Klettke runs the Case Study Buddy company and it's fair to say, he has some pretty great advice for anyone wanting to get a video made. Learn the structure principles and some interesting new developments in how video case studies work.

From the West End, through a life changing event, to a presentational expert ripping through social media. Pascalle Bergmans has an extraordinary story. Better than all of this is actionable tips to make your persona come out on B2B video. Learn common mistakes you can overcome in your company videos, online meetings or podcasts. It seems love works really well.

Kathryn Vinclaire is a professional voice actor with an incredible husky voice that born from vocal paralysis. Kathryn let's lose on the threat from AI voices, how she gets great gigs and why a human voice is always the preferred option.

Josef Newton is a marketer who came to video via podcasts. His remote production model is creating an army of content creators in B2B businesses that value video for consumption not for sexiness.

Christopher S Sellers is an Executive Creative Consultant. He get's people to look at things differently. The author of a book that examines the skills you can enhance to get creative, he's also a card trickster, podcaster and makes some handy videos in the B2B space. If you're looking to experiment with your creativity, this is a great place to start.

In this podcast conversation, Alex B. Sheridan shares his expertise in helping companies build trust and attract dream clients through video content. His background in B2B sales and corporate work gave him a deep understanding of customer behavior and desires. He discusses how he pivoted from sales consulting to helping companies grow their revenue and build their brand through vid

Jon Franko is part of the founding team, running a specialised industrial marketing agency. Gorilla 76 is based in the United States of America and delivers services to clients in industry. Jon explains how they adopted a different approach to hiring staff, and why that means their creative staff stay on longer and often return, as boomerang employees. Find out why being vulnerable