Apptica Talks

In this episode Apptica Talks about Influencer Analytics, Market Landscape and Fraud with Alexander Frolov - CEO & Co-Frounder at HypeAuditor.HypeAuditor is an all-in-one solution for influencer marketers that provides essential tools for successful campaigns and goes beyond the “standard tool” concept. The platform offers a digital area to find relevant and safe influencer

In this episode Apptica Talks about Influencer Marketing Insights: How to Navigate Trends, Creative Challenges, and Brand Impact with Maria Shusharina, Head of Creative & Strategy at HypeFactory.HypeFactory is the global cutting-edge Influencer Marketing Agency where performance meets creativity.During our chat we have covered influencer marketing trends, how to make effective

In this episode Apptica Talks about In-App Advertising: numbers, insights and recommendations with Elmira Kenya - Business Development Manager at Easy Monetization.Easy Monetization fine-tunes ad monetization for app publishers to boost revenue from impressions.During our conversation we've covered a great number of topics, like current state of IAA, different IAA formats and their

In this episode Apptica Talks about Influencer Marketing and Common Campaign Mistakes with Kristina Nikeenko - Head of Influencer Marketing at Zorka.Agency.Zorka.Agency - is an international influencer and performance marketing agency focused on creating ROI-forecasted strategies with a risk assessment that help businesses scale up.​In this episode K

In this episode Apptica Talks about ideation, testing and scaling of hypercasual games with Vladislav Ladizhenski and Umut Önel from Sunday.Sunday - a hypercasual publisher that creates extremely engaging and addictive mobile games with smart and player-friendly monetisation.We have chatted about ideation approach, prototyping and testing strategies, scaling and some trends wrappe

In this episode Apptica Talks about AI in Mobile Marketing with James Crabb, Director of Business Development at Gamelight.What we have chatted about current state and future of AI, gamelight's AI algorithm, risks, challenges, and ethical implications of using AI, and much more.Key takeaways are available in our blog.You can learn more about Gamelight on the website and get mo

Kicking off the second season with an episode where Apptica Talks about in-app traffic, fraud, predictive algorithms and future of programmatic advertising with Genrikh Lukianchuk, General Manager, Europe at Bidease. During our conversation we have discussed in-app traffic as an exceptional source of advertising, fraud: the main channels, ways of detection, current scope, the due d

Wrapping up the 1st season with an episode where Apptica Talks about Mastering Reviews Management: How to Turn User Feedback into App Store Success with Anatoly Sharifulin, CEO at AppFollowWhat we have covered: what's app reputation and app review management, the data sources of reviews (App Store, Google Play; Custom sources: GP beta feedback, Testflight feedba

In this episode Apptica Talks about growing your game with Smart LiveOps with Julia Iljuk, Head of Growth, and Pavel Ignatov, Founder, at Balancy.Balancy is a LiveOps platform for game studios that helps increase LTV and win the competition by customizing and personalizing the gaming experience. We have covered the story behind Balancy; current state of the mobile gaming marke

In this episode Apptica Talks about UA from in-house DSP perspective with Alessandro Giuliani, commercial director at Dataseat.Explore onset, evolution and main values of Dataseat, insights into bidding, transition from behavioural to contextual strategy, ad campaign optimisation: manual optimisations and ML, SKAN evolution vs probabilistic, trends in 2023, and upcoming conferences