House of Content

May 16 2024 1

House of Content Podcast artwork

Brands are content. Content is culture. This podcast unpacks it all. Welcome to House of Content, a weekly show that dives into trending topics and what’s bubbling under in the world of creators, lifestyle, careers, and social media. Told from the bi-coastal lens of three women working in top advertising and digital agencies in Los Angeles and New York, this is the audio version of the For You Page. So walk on in. The door’s always open.

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Launching Rare Brides & Weddingtok

May 16 2024 28 mins

What happens when a passion for wedding content on social turns into a bridal brand?This week, our very own co-host Janni shares the story behind Rare Brides, her custom veil collection that just launched. From inspiration to the brand origin story, we cover the ins and outs of starting a new venture.Tune in to learn:What it takes to launch a new project or brandHow Janni's experie

TikTok Bans, Video Strategy & Which Social KPIs Even Matter w/ MacKenzie Green

May 09 2024 26 mins

We’re back with a special House Guest: MacKenzie Green, VP Social at Future joins the show to ask the billion dollar question: What does the TikTok ban mean to marketers and more importantly, what should we be focusing on when it comes to social in 2024 and beyond?In addition to being a content creator and podcaster, MacKenzie is an absolute marketing renegade who runs social tea

How Gender Norms Are Shaped by Social Media

Apr 26 2024 32 mins

Sometimes, the #FYP mirrors cultural tensions better and more acutely than anything else, and we’d be remiss not to discuss how gender norms and roles are being debated on social media. While the algorithms grant the most real estate to extreme opinions and voices, one thing is clear: there is a massive shift ongoing.Tune in as we discuss:How young men are becoming more conservat

Nowstalgia, Throwbacks, and Internet Girl Summer

Apr 25 2024 31 mins

Let’s talk about nowstalgia. We are collectively throwing back to the 2010s online, and if you need proof, take a look at what’s popping up on social:Boat shoes are trending on TikTokBlogging is coming back in the form of SubstackLana Del Rey headlined at CoachellaGen Z is re-discovering double-layering tank tops as well as emo and indie sleaze.While creators are busy remixing

Social Media & Creative Leadership Lessons

Apr 18 2024 34 mins

If you're looking to grow into a leadership role in social media, advertising, or marketing, this is the episode for you. With over a decade of experience in the creative industry (and a couple startup acquisitions under our belt), here's some of the best career advice we've accumulated along the way.On the pod this week:Workplace habits and behaviors that separate mid-level people

Brand and Creator Partnerships

Apr 11 2024 32 mins

Whether it's a mashup between two brands or a brand and a creator, everyone in the marketing space loves a good partnership. Yet, in order to break through, the collaboration needs to either be the most organic pairing, provide additional consumer value, or net out to be the most unexpected one (looking at you, E.L.F.!)In this episode, we dive into our favorite brand collabs, what

Marketing to the DIY Generation

Apr 04 2024 26 mins

With platforms like TikTok exposing millions of people to knowledge they never had access to, we’re witnessing the reign of the DIY generation. Brands are no longer able to gatekeep information from consumers, allowing creators to spin themselves to fame through often divisive and bold views on what and who to boycott.Shared knowledge is a positive force exposing people to answer

Moneytok Pt. 2: Financial Trends on Social

Mar 28 2024 31 mins

Moneytok is back! One of our most downloaded episodes has a sequel to discuss financial trends permeating our feeds and culture. With many industries in turmoil and most Americans feeling the squeeze of rising costs and stalling compensation, financial content is on the rise, and we're here to unpack it all.On the pod this week:WTF is loud budgeting, soft spending, and body dysmorp

The Girlification of Content and Marketing

Mar 21 2024 28 mins

Last year was dubbed the year of the girl and consequently, we all turned into girlies on social. We embraced everything from bows to ballerina core and The Barbie Movie. The seemingly innocent, rose-tinted trend can also double as a thinly veiled form of radical escapism of the burdens of womanhood under attack (at least in America). Perhaps the girlification of content and market

Is Body Positivity on a Diet?

Mar 14 2024 21 mins

It seems that every other celebrity, bravolebrity, creator, and podcaster is on weight loss medication. Pharma brands are going heavy on paid social to promote easily accessible subscriptions, and have even approached a slew of body positive creators with brand deals. The casting of plus size models at the most recent New York Fashion Week has dropped by 24%. And, while these medic