The MAFFEO DRINKS Podcast

May 07 2024 4
The MAFFEO DRINKS Podcast artwork

Listened in 99 countries, this is a podcast about the drinks and hospitality industries: with a no-nonsense approach, it focuses on how beverage brands are built in the On-trade. Each episode brings insights on building a brand from the bottom up, from glass to bottle, to case to pallet. Host Chris Maffeo brings all his industry experience, building premium drinks brands across 30+ markets, from beer to whisky. He interviews drink founders, managers, bartenders, and distributors. Brands are built bottom-up. https://maffeodrinks.com

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059 | Stephen Myers | How to Build Demand Bar by Bar | Dynamic Beverage Consultants

May 07 2024 34 mins  
In Episode 59, I continued the chat with Stephen Myers, from Ep. 58. He is the Founder of Dynamic Beverage Consultants. He is also one of the Originals at Ilegal Mezcal. We dived into the crucial aspects of launching a new brand in the (US) market and how to avoid expensive mistakes. I hope you will enjoy our chat. Time Stamps 0:00 Intro 0:34 Your First 1,000 Pounds 4:00 Building

058 | Stephen Myers | The First Steps in a New Market | Dynamic Beverage Consultants

Apr 30 2024 34 mins  
In Episode 58, I chatted with Stephen Myers, Founder of Dynamic Beverage Consultants. He is also one of the Originals at Ilegal Mezcal. We dived into the crucial aspects of launching a new brand in the (US) market and how to avoid expensive mistakes. I hope you will enjoy our chat. Time Stamps 0:00 Intro 0:51 About Steve 4:26 Brand Or Liquid Lead 6:34 Brand Story & Differentia

057 | Emmett Strack | US & EU Trends Cross-pollination | Cross-Episode with Park Street Insider Podcast

Apr 23 2024 46 mins  
In episode 57, we've created a cross-episode with the Park Street University Insider Podcast. I spoke to Emmett Strack, and we dived into the latest 2024 trends in the drinks industry. We compared the US and Europe, talking about the cross-pollination of trends in the cocktail scene, and in the overall bottom-up trade. I hope you will enjoy our chat. Time Stamps 0:00 Intro 2:1

056 | Georgie Bell | The Early Journey of a Founder-led Brand | The Heart Cut

Apr 16 2024 49 mins  
In Episode 56, I continued the conversation with Georgie Bell, The Heart Cut's co-founder from Ep.55. She has extensive industry experience, having previously worked at Diageo, Bacardi, and the Scotch Malt Whisky Society. We discussed how to explain a product, starting from a liquid, going into taste profile, storytelling, and target occasions. We closed with a dive into the l

055 | Georgie Bell | Taste Profile & Storytelling | The Heart Cut

Apr 09 2024 46 mins  
In Episode 55, I enjoyed chatting with The Heart Cut's co-founder Georgie Bell. She has extensive industry experience, having previously worked at Diageo, Bacardi, and the Scotch Malt Whisky Society. We discussed how to explain a product, starting from a liquid, going into taste profile, storytelling, and target occasions. We closed with a dive into the life of a start-up with

054 | How to Build a Drink Brand Bottom-up | Chris Maffeo with Vani Gupta Dandia (New Delhi, India)

Apr 02 2024 46 mins  
In Episode 054 I had the pleasure of speaking with Vani Gupta Dandia. I was a guest in her Marketing with Vani Podcast were she interviews marketing people from various industries. We dived into the Drinks Industry, looking at it from outside. I hope you will enjoy our chat Time Stamps 0:00 Intro 0:26 Background 2:00 What Differentiates Alcohol 3:05 Target Occasions 7:35 Bridging C

053 | Nailing Your City (Distribution) Strategy: How to Transform Brand Momentum into Velocity in the right venues | Part 2/2 with Justin Medcraft, Founder of Mate Maker (Los Angeles, CA, USA)

Mar 26 2024 40 mins  
In Episode 053, I continued the conversation with Justin Medcraft from Episode 052, so feel free to listen to that as well. He is the Founder of Mate Maker Hard Kombucha. He brings a wealth of previous experience in Spirits and Beer. We discussed building demand for a start-up drinks brand, standing out amongst a sea of products, and focusing on building momentum. I hope you will

052 | How a Crystal-Clear Target Occasion Helps you Stand Out in the Busiest Market for Your Category | Part 1/2 with Justin Medcraft, Founder of Mate Maker (Los Angeles, CA, USA)

Mar 19 2024 38 mins  
In Episode 52, I enjoyed chatting with Justin Medcraft, the Founder of Mate Maker Hard Kombucha. He brings a wealth of previous experience in Spirits and Beer. We discussed how to build demand for a start-up drinks brand, stand out amongst a sea of products, and focus on building momentum. I hope you will enjoy our chat. One last thing: If you enjoy this podcast, you will also l

051 | Mastering Unscalable Things to Drive Scale: Diary of a Drinks Builder obsessed about details | Part 2/2 with Ilias Mastrogiannis (Seattle, WA, USA)

Mar 12 2024 27 mins  
In Episode 051, I continued the conversation with Ilias Mastrogiannis from Episode 050 so feel free to listen to that as well. I hope you will enjoy our chat Time Stamps 0:00 Intro 0:15 Winning Large Retailers 5:28 Securing The Foundation 8:34 Non-Scalable Tasks 13:31 1% Better Everyday 17:57 The Necessity of Obsession 25:07 Wrap Up 27:24 Outro About The Host: Chris Maffeo About

050 | Ponds, Lakes, Oceans: How to Master The Basics From Distilling to Selling Bottles | Part 1/2 with Ilias Mastrogiannis (Seattle, WA, USA)

Mar 05 2024 31 mins  
In Episode 050 I had the pleasure of chatting with Ilias Mastrogiannis. He is the Founder of Distillery Nation Podcast and Mastrogiannis Winery and Distillery, based in Washington State, inspired by Greek tradition. I hope you will enjoy our chat. Time Stamps 0:00 Intro 0:51 Ilias' Podcast 3:59 Building Demand 5:30 Starting Product 6:46 Traditional Vs Modern Occasions 10:38 Ri