Marketing Heroes [Unfiltered] The Journey to CMO

Jeff L. Herrmann joins the podcast to talk about the integration of AI in modern marketing strategies and the importance of personalization in achieving marketing success. He discusses his unique approach to beginning his workday, shaped by his responsibilities and personal life, and how it impacts his productivity and creativity. He also talks about the challenges and opportu

Mike Vannoy joins the podcast to talk about the strategic integration of AI in B2B marketing and its transformative impact on customer engagement and sales optimization.He also discusses the critical role of disciplined daily routines in enhancing productivity and shares his journey from sales to marketing leadership and how his sales background has influenced his approach to marke

Bernie Borges joins the podcast to share his experience in blending traditional marketing strategies with cutting-edge technology, providing insights from his unique perspective as both a sales and marketing leader. He discusses the importance of understanding and advantage of generational diversity within marketing teams to foster innovation and drive business success.Bernie also

In this episode, Dawn Colossi, a pioneer in the marketing world, talks about how digital marketing is changing. Dawn shares her story of starting as someone who wanted to be a magazine editor and becoming a top Chief Marketing Officer. She points out the important moments and big changes in the industry that helped shape her career. She gives her own views on using digital changes,

Tiffany Pillifant joins the podcast to discuss her unique and non-linear journey in the marketing world, emphasizing the importance of adaptability and embracing various roles and industries. She also discusses the evolving marketing landscape, highlighting shifts towards data-driven strategies, and her approach to problem-solving in this dynamic field. Tiffany also discusses the i

Hunter Hoffmann joins the podcast to share his expertise in adapting marketing strategies across diverse work cultures, with valuable insights. He highlights how he navigated unique corporate environments, focusing on marketing and communication roles.He also reflects on key career decisions, including how prioritizing work-life balance led to significant professional growth. 

Jeff Crum joins the podcast to talk about leveraging AI for content strategy and the significant impact this technology is making in the marketing field. He shares his insights on how AI is not only transforming content creation but also reshaping the roles and skills required in the marketing profession.He also discusses his journey from a technical background to a leadership role

Paul Roetzer joins the podcast to delve into the rapidly evolving world of artificial intelligence and its significant impact on marketing. He shares his insights on how AI is not just changing the tools marketers use, but also the fundamental ways in which they approach strategy and creativity. Roetzer emphasizes the need for marketers to stay ahead of the curve by embracing AI's

Fahad Zahid joins the podcast to talk about the changing landscape of digital marketing, as well as the importance of collecting, analyzing, and utilizing data in a way that drives growth and revenue.He also discusses the difficulties marketers face in doing this, as the emergence of new tech and trends creates new channels to monitor and fewer third-party means to collect data. He

Zari Venhaus joins the podcast to talk about what she calls “the data problem,” specifically the challenge marketers face in ensuring that they’re collecting enough quality data to truly understand their audience and its needs. She emphasizes the importance not only of collecting this data, but of knowing how to properly interpret and translate it into clear and actionable ma