No Brainer - An AI Podcast for Marketers

May 21 2024 2
No Brainer - An AI Podcast for Marketers artwork

AI is changing everything, including how marketing leaders approach building their brands and creating demand. In this bi-weekly podcast, Greg Verdino and Geoff Livingston share the big news, trends, and lessons learned from AI evolutions as they impact business sales and marketing. From ChatGPT to marketing intelligence analytics and everything in between, get the latest information you need to succeed.

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NB32: The "Guilded" Age of Marketing AI

May 21 2024 53 mins  
In today’s episode, AI Marketers Guild (AIMG) founder and fractional CMO David Berkowitz joins Greg Verdino and Geoff Livingston for a wide-ranging discussion about the state of AI in marketing. The show kicks off with David’s summary of key findings from AIMG’s recent Q1 2024 marketing AI trends report. From there, they dive into the use cases for AI in various marketing fun

NB 31: Striking the Balance Between Creativity, Relationships, and AI

May 07 2024 52 mins  
Knownwell CMO Courtney Baker joins Greg and Geoff to discuss the role of AI in marketing and professional services. The three discuss the importance of leveraging AI to enhance professional services companies' capabilities and relationships. Courtney emphasizes the value of relationship data in professional services and how AI can help organizations gain actionable intelligence to

NB 30 - Addressing the AI Hallucination Problem

Apr 23 2024 50 mins  
Special guest Eyelevel.ai CEO Neil Katz joins Geoff and Greg to discuss generative AI's hallucination problem. Large language models' (LLMs') propensity to hallucinate in their answers represents one of the biggest barriers to enterprise adoption. Eyelevel boasts a 95% accuracy on private instance responses by using its APIs and tools to prepare proprietary data for LLM consumption

NB29 - On the Front Line of AI Implementation

Apr 09 2024 46 mins  
On today’s episode of No Brainer, Geoff Livingston and Greg Verdino chat with Steven Freidkin, Founder and CEO of Ntiva. Ntiva offers a full range of IT managed services to growing businesses. It’s no surprise that they’re implementing AI internally and fielding plenty of calls from clients about everything from Microsoft Copilot to more sophisticated AI business use cases dr

NB28: Mailbag Episode – Educating Teams and AI Selfies

Mar 27 2024 58 mins  
In this episode, Greg and Geoff answer listener questions from Lisa Nirell, Phil Gerbyshak, last week's guest Paul Chaney, and TikTok commenters in an open-mic mailbag format. They discuss the challenges of educating organizations on AI integration, emphasizing the importance of alignment, change management, and training. They explore why people prefer fake AI-generated images of t

NB27 - Marketing, AI & Ethics

Mar 13 2024 59 mins  
On this episode of No Brainer, we're joined by Paul Chaney. Paul is the editor of the AI Marketing Ethics digest -- a newsletter that explores the intersection between marketing and (you guessed it) ethical AI. Paul is a digital marketing veteran who was drawn to the subject of responsible and ethical AI when he saw how how few of the marketers who are racing to adopt generative AI

NB26 - AI Hype is Dead. Long Live AI!

Feb 27 2024 54 mins  
Yahoo! Finance found that executives are only half as likely to mention AI on their earnings calls. Research from BCG found that enterprises aren't as enthusiastic as they used to be about generative AI. Even Sequoia Capital -- a major investor in AI startups --- has argued that the majority of AI tech companies are struggling to nail their value proposition. And all of this is hap

NB25 - The End of Third-Party Cookies. Is AI the Answer?

Feb 14 2024 46 mins  
In today's podcast, the conversation centers around Google's deprecation of third-party browser cookies, its impact on marketers, and whether AI might be part of the plan for moving digital marketing forward. Greg Verdino and Geoff Livingston discuss the importance of first-party data, the challenges of unifying data, the role of AI and machine learning in data cleaning and persona

NB24 - Brand Fakes

Jan 31 2024 53 mins  
Taylor Swift is taking over the world... Fake Taylor Swift is taking over the Internet (and hawking Le Creuset pot and pans). In this episode of No Brainer, Greg and Geoff explore the effects of AI-generated deep fakes, misinformation, and disinformation on brands. In the second part of the show, the guys flip the script to look at how some brands are using the same technology behi

NB23 - CES Takeaways for Marketers

Jan 19 2024 54 mins  
Greg Verdino and Geoff Livingston, principal analysts from CognitivePath run down the most important AI news stories from this year's Consumer Electronics Show and give their take on what they mean for marketing decision-makers. Correction: During this episode, Greg refers to the FTC banning Walgreens from using facial recognition technology for five years. He misspoke. The correct