SaaS Talk™ with the Metrics Brothers - Strategies, Insights, & Metrics for B2B SaaS Executive Leaders

May 08 2024 7
SaaS Talk™ with the Metrics Brothers - Strategies, Insights, & Metrics for B2B SaaS Executive Leaders Podcast artwork

SaaS Talk™ with the Metrics Brothers is hosted by Dave "CAC" Kellogg and Ray "Growth" Rike. SaaS Talk™ provides unique insights, strategies, tactics and the metrics to measure customer acquisition, customer retention and customer expansion success for B2B SaaS companies.Each 20-minute episode will cover a topic critical to profitable revenue growth chalked full of practical advice that can be introduced and applied in most B2B SaaS companies. A unique aspect of each episode is that Dave and Ray will include 2-3 questions submitted by listeners to previous SaaS Talk episodes.

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Rubrik S-1 and IPO - A Growth and Profitability Metrics Review

May 08 2024 23 mins  
Rubrik, a cloud industry cybersecurity company went public on April 25th - Dave "CAC" Kellogg and Ray "Growth" Rike break down the key metrics that Rubrik used as the foundation to their S-1 and Initial Public Offering.

Growth Endurance in SaaS - A New Normal?

Apr 30 2024 21 mins  
Dave "CAC" Kellogg and Ray "Growth" Rike discuss how a "growth rate" endures for a SaaS company over time!

SaaS Metrics Maturity Model - Part 2

Apr 25 2024 24 mins  
Dave "CAC" Kellogg and Ray "Growth" Rike discuss the five levels of the SaaS Metrics Maturity Model

SaaS Metrics Maturity Model - Part 1

Apr 16 2024 22 mins  
Dave "CAC" Kellogg and Ray "Growth" Rike discuss the top reasons why a SaaS Metrics Maturity Model is needed to help companies scale.

Customer Lifetime Value to CAC Ratio - The Ultimate Compound SaaS Metric

Apr 11 2024 18 mins  
Dave "CAC" Kellogg and Ray "Growth" Rike discuss the Customer Lifetime Value to Customer Acquisition Cost (LTV:CAC) Ratio - a metric many consider the ultimate compound metric that investors love!

CAC Ratio - An Under Utilized SaaS Metric

Apr 02 2024 23 mins  
This is a replay of the most popular SaaS Talk episode published in season #1. Dave "CAC" Kellogg and Ray "Growth" Rike dive deep into all things Customer Acquisition Cost (CAC) including the CAC Ratio.

Valuation Metrics and the Unicorn Club - A wild 10 year ride that is not over yet

Mar 21 2024 23 mins  
Aileen Lee, Founder and Managing Partner at Cowboy Ventures recently wrote an article entitled "Welcome Back to the Unicorn Club, 10 Years Later", a follow up to an article she wrote in November, 2013 entitled "Welcome to the Unicorn Club: Learning from Billion-Dollar Startups" - the Metrics Brothers go deep and wide on understand that rare, mythical creature - The VC breed Unicorn

ICONIQ GTM Metrics for Board Meetings

Mar 12 2024 25 mins  
ICONIQ Growth recently published the Essential Go-to-Market (GTM) Board Slides template, which includes the categories and metrics that they recommend be included in the GTM portion of the board deck.

SaaS and Cloud Contract Terms - Common Paper Benchmark Report

Mar 05 2024 21 mins  
Common Paper recently released a benchmark report on Cloud contracts terms and conditions from over 1,000 companies. This is the first benchmarking report we have found on Cloud Master Service agreements.

Top Metrics and Benchmarks for Customer Success - with special guest Nick Mehta, CEO Gainsight

Feb 27 2024 20 mins  
Nick Mehta, CEO of Gainsight joins Dave "CAC" Kellogg and Ray "Growth" Rike to discuss all things Customer Success and metrics! This is a "special episode" that combines deep Customer Success expertise with moments of light humor, pop culture references and SaaS industry insider insights!