Optimize

May 15 2024 4
Optimize Podcast artwork

Looking to scale an SEO channel and generate more traffic to your website? You are in the right place with the Optimize weekly podcast. Hosted by Nate Matherson, a content marketing and SEO leader, we go in-depth and tactical with an amazing selection of guests ranging from in-house SEO teams, agency folks, and solo practitioners who are crushing in their respective niches. Whether you are building an organic search channel for the first time or a seasoned pro, the Optimize podcast helps you keep up in the ever-changing SEO space. Our episodes are released each week on Wednesdays. For more information visit us at www.positional.com

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Matthew Kay on Technical SEO, Reporting, and B2B SaaS

May 15 2024 53 mins  
Join Nate Matherson as he sits down with Matthew Kay for the fiftieth episode of the Optimize podcast. Matthew is a seasoned SEO consultant who brings a wealth of experience in technical SEO from his role at an agency focusing on B2B SaaS companies. In our episode today, Nate and Matthew explore essential SEO strategies shaping the industry. They discuss the significance of interna

Ray Grieselhuber on SERP Analytics and the Future of SEO

May 08 2024 50 mins  
Join Nate Matherson as he sits down with Ray Grieselhuber for the forty-ninth episode of the Optimize podcast. Ray is the CEO of DemandSphere, a Y Combinator-backed data and analytics platform built for e-commerce and programmatic SEO teams, both in-house and agency. With over 17 years of experience in building and scaling SEO solutions, he leads a team of experts in ML, AI, data e

Dave Rathmanner on Algorithm Updates, March Core Update, and Ranking Signals

May 01 2024 54 mins  
Join Nate Matherson as he sits down with Dave Rathmanner for the forty-eighth episode of the Optimize podcast. Dave is an experienced SEO consultant known for his deep insights into search engine algorithms and strategies. He is also an entrepreneur who is actively building a portfolio of websites across various niches, including the gambling sector. In today's episode, Nate and Da

Nile Frater on Niche Sites, Creating Content at Scale, and Competitive SEO

Apr 24 2024 54 mins  
Nate Matherson chats with Nile Frater on this episode of the Optimize podcast. Nile is the founder and CEO of Masse SEO, an agency which specializes in delivering high-scale content campaigns for fast-growing startups at Series A and beyond. He previously owned NoCode.Tech, which was acquired in 2022 and runs a micro private equity firm, Concrete Capital. Nile has an extensive back

Dwayne Hogan on Content Briefs and Creating Helpful Content


Apr 17 2024 55 mins  
Join Nate Matherson as he sits down with Dwayne Hogan for the forty-sixth episode of the Optimize podcast. Dwayne is a seasoned freelance SEO consultant with over 14 years of experience, including leadership roles with global brands. His Utah-based consultancy offers a deep dive into the evolving SEO landscape. In today's episode, Nate and Dwayne unpack the intricacies of content b

Ben Goodey on Algorithm Updates, AI Content, and Bottom-of-Funnel Strategies

Apr 10 2024 56 mins  
Join Nate Matherson as he sits down with Ben Goodey for the 45th episode of the Optimize podcast. Ben is the brain behind Goodey Marketing and the creator of the “How the f*ck” platform for SEO enthusiasts. In this episode, they dive into recent SEO turbulence, discussing algorithm updates, crafting effective bottom-of-funnel content, and the impact of LinkedIn on content marke

Mordy Oberstein on Algorithm Updates, Transparency in Content, Originality Scores, and E-E-A-T

Apr 03 2024 43 mins  
Join Nate Matherson as he sits down with Mordy Oberstein for the forty-fourth episode of the Optimize podcast. Mordy is currently the Head of SEO Brand at Wix and concurrently serves as a communications advisor for Semrush. He hosts the SERP's Up Podcast and the SEO Rant Podcast and co-hosts the Edge of Web's news podcast. Mordy speaks at SEO events worldwide and contributes to var

Jack Chambers-Ward on SEO Hot Takes, SERP Optimization Strategies, and Benefits of Podcasts & Newsletters

Mar 27 2024 55 mins  
Join Nate Matherson as he sits down with Jack Chambers-Ward for the forty-third episode of the Optimize podcast. Jack is the Marketing and Partnerships Manager at UK-based digital agency Candour and hosts the Search With Candour podcast. In his career, Jack has worked primarily on the agency side in SEO and has been hosting and producing podcasts for more than 13 years, including t

Vince Nero on Building Backlinks: Guest Posting, Strategic Content, and Outreach Best Practices

Mar 20 2024 48 mins  
Join Nate Matherson as he sits down with Vince Nero for the forty-second episode of the Optimize podcast. Vince is the Director of Content Marketing at Buzzstream. He thinks content marketers should solve for users, not just Google. His previous work includes Siege Media, Homebuyer.com, and The Grit Group. During the episode, Vince and Nate discuss the importance of backlinks, how

Brett Pharis on Content Strategy, User Experience, and Recovering from Algorithm Updates

Mar 13 2024 40 mins  
Join Nate Matherson as he sits down with Brett Pharis for the forty-first episode of the Optimize podcast. Brett Pharis is a content and SEO expert with over 15 years of digital marketing experience across numerous niche consumer comparison websites. Brett is the Co-founder & CEO of Vital Brands, a digital media business focused on the health and wellness industry. Currently, V