LEAP into Luxury

This week Natalie & MJ dive into luxury’s biggest opportunities in media strategy with special guest Karina Manolis, Client Partner at Publicis Media Luxe. In a marketing landscape that is navigating technological advancements and a vocal audience, Karina’s mastery in seamless media strategy execution demonstrates how to powerfully tell a premium brand story. Exploring the

What can a brand achieve when a consistent, thoughtful and considered strategy is at the heart of every decision? This week, Natalie & MJ are joined by Annika Meller, Chief Strategy Officer for ANINE BING. As the brand's first hire and having overseen more than a decade of growth, Annika has been at the heart of the business, driving the evolution from a home-grown brand born i

This week, Natalie & MJ meet with marketing managers Hattie Smith and Louise Barber to discuss Pandora's journey to becoming a full jewellery house, with a tailored omni-channel approach to delivering the brand's new message to the masses. This episode dives into Pandora's challenge in reframing themselves as the go-to jewellery brand for all, with a strategic emphasis on the m

This week Natalie and MJ discuss the effectiveness of brand collaborations in an evolving consumer landscape with Jing Daily’s Brand and Collabs Editor, Sadie Bargeron. Together they unpack the future of luxury brand partnerships, discussing key elements to success for amplifying awareness and expanding into unexpected offerings. As Gen Z steer the luxury market down new and exci

Impulsive purchasing and ever-changing trends are key drivers of over-production and waste. With 6 in 10 items of clothes made every year ending up in landfills within 12 months, this episode has A LOT to unpack. This week Natalie and MJ are joined by Sam Matanle and Julian Osborne, co-founders of Batch LDN, a premium fashion start-up specialising in tailor-made suits for the moder

Hair by Sam McKnight is taking their iconic hair stylist’s legacy to the next level. You may know him for his work with Kate Moss, Bella Hadid, and Princess Diana. Natalie and MJ dive in with Rebecca Love- Social Media Manager for Hair by Sam McKnight- to unpackage the brand’s disruptive social media strategy in the self care space. The phrase Content is King takes centre stage

It’s hard to deny the growing power of TikTok in the modern media landscape, but how do luxury brands authentically adopt an approach that suits the lo-fi nature of the app? This week, LEAP’s luxury Gen Z-er and Senior Account Executive, Sophie Bubrick, joins Natalie and MJ to discuss the increasing popularity of the platform, the luxury brands who have adopted it with finesse

Jendaya is a luxury e-commerce platform bringing the richness of African culture to the global luxury consumer. Ayotunde Rufai, CEO and Co-Founder of Jendaya, launched the marketplace in 2017 with the aim of setting a new diverse standard for luxury. In this week's instalment of LEAP into Luxury, he speaks with Natalie and MJ about his journey as a start-up in the luxury industry,

Combining generative AI with the intricate design practices of the luxury industry may seem like an unexpected pairing, but Vic Riches, Head of Design and Partnerships at Marc Jacques Burton, has proven that luxury brands can harness the power of advancing technology to not only elevate their offering, but intrigue a more experimental and curious customer base with this tech-enhanc

Highly edited campaign images, Instagram filters, Facetune… everywhere we look, we’re faced with impossible images reflecting the ‘beauty standards’ we’re meant to aspire to. Cult Beauty have joined forces with Dr Luke Evans and signed the ‘Body Image Pledge’ in a bid to drive change in the imagery that we see every day. In the second episode of the Cult Beauty mini s