SaaS Metrics School

May 11 2024 8
SaaS Metrics School Podcast artwork

Ben Murray brings you actionable SaaS metrics lessons that he has learned through years of being in the SaaS CFO trenches. Whether you are new to SaaS or a SaaS veteran, learn the latest SaaS metrics, finance, and accounting tactics that drive financial transparency and improved decision-making. Ben’s SaaS metrics blog consistently rates a 70+ NPS, and his templates have been downloaded over 100,000 times. There is always something to learn about SaaS metrics.

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You Are Less Than 2M ARR and Want to Exit

May 11 2024 5 mins  
In episode #198, I address what you need if you are early-stage and want to exit. I just gave a coaching call on this to someone prepping a smaller SaaS company for sale. - Accounting - SaaS P&L - MRR schedule SaaS metrics course launches July 9th SaaS CFO templates course

Your MRR Schedule is Worth its Weight in Gold

May 10 2024 4 mins  
Episode 197 – Your MRR Schedule is Worth its Weight in Gold In episode #197, I address due diligence and your MRR schedule. Your MRR schedule will ALWAYS be requested in due diligence. - What is an MRR schedule? - How do you create an MRR schedule? - MRR schedules are gold - SaaS metrics course SaaS Metrics course launches July 9th SaaS CFO templates course

The Foundation of CAC Part 4

Apr 30 2024 4 mins  
In episode #196, I address the foundation of CAC in this four-part series. Today, let’s talk PLG and SLG. And segmenting your CAC. - SLG and PLG impact on CAC - Don’t forget to segment your CAC The foundation of CAC blog post.

The Foundation of CAC Part 3

Apr 25 2024 3 mins  
In episode #195, I address the foundation of CAC in this four-part series. Today, about the metrics that use CAC as an input. And what’s your prize? - CAC feeds these metrics - What’s your prize? Very important to define Learn more about CAC here!

The Foundation of CAC Part 2

Apr 24 2024 3 mins  
In episode #194, I address the foundation of CAC in this four-part series. Today, let’s talk data sources. Where do we source CAC data? - SaaS P&L - Bookings data or your MRR schedule Foundation of CAC blog post.

The Foundation of CAC Part 1

Apr 23 2024 3 mins  
In episode #193, I address the foundation of CAC in this four-part series. Today, let’s define CAC. It’s not as obvious as it seems. - Begins with your general ledger and your SaaS P&L - Gross CAC, customer acquisition cost Blog post on CAC: https://www.thesaascfo.com/the-foundation-of-customer-acquisition-costs-cac/

What SaaS Metrics Are Relevant When Passing $10M ARR?

Apr 16 2024 2 mins  
In episode #192, I address the relevant SaaS metrics when hitting the big $10M ARR milestone. If you are a founder who is still far away from 10M, it’s good to understand what you’ll need at that point. - Do SaaS metrics matter? - What financial metrics do I need? - The 4 key finance data sources Grab my 5 Pillar Framework here: https://www.thesaasacademy.com/pl/2148255133

What Metrics and Data Do Acquirors Want to See ASAP?

Apr 12 2024 2 mins  
In episode #191, I address the data that is worth its weight in gold. You will always be asked for this data when buyers are evaluating your SaaS business. - The golden data - Where do you source this data? Grab my resource to create your MRR schedule here: https://www.thesaasacademy.com/pl/2148292708

Do I Really Need to Use SaaS Metrics Benchmarks?

Apr 11 2024 2 mins  
In episode #190, I address SaaS benchmarks and metrics. Benchmarks act as important guideposts for our business. - Do I really need benchmarks? - What benchmarks does Ben use? - Important for due diligence My 5 Pillar Framework: https://www.thesaasacademy.com/pl/2148255133

How Do I Count Reactivation MRR in My Metrics

Apr 10 2024 2 mins  
In episode #189, I address reactivation MRR and counts. This is a common layer of MRR in self-service SaaS (low price point, high customer volume) business. - impact on revenue retention - impact on logo retention Subscribe to Ben’s SaaS metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben’s SaaS monthly newsletter: https://mailchi.mp/df1db6bf8bc