Staging Sips

I had an investor on my mailing list for 3 years before he ever reached out for business. That long? Yes, it was. For me, what's intriguing is not the number of years he took him to try out our staging services. What is, is that if there had been radio silence from me through those years, that's a prospective client (or even more) lost. However, since daily creating content for 3

As we continue our “Keep in Touch” series, today, let’s build on the established momentum of the knowledge of how valuable your services and contributions as a home stager are. To lay a concrete foundation of a solid keep in touch plan, I will discuss what to focus on for when you stay in touch, and what vehicles to use. All so that the action does not overwhelm you or becom

While talking about the simple marketing essentials for your home staging business, I had mentioned “keeping in touch” as one of the core steps to attracting new clients. However, if you are a bit like me, the first few steps of this queasy but productive journey can be impeded by limiting beliefs, the fear of judgment, or the desire to not come across as desperate. How then

I truly have not found a Staging CEO in either of the 3 phases of business with no challenge. It could be worries about a slow season, the demands of your clients, or even the general volatility of the real estate market. If you have ever had to forfeit a good night's sleep for any of these, know that you are not alone. At least, Racheal Moore who has struggled with that and overc

With Brock Johnson's episode reiterating the fact that overwhelm doesn't equal success, I wonder if you agree with me that it's time to go back to the basics. I have had several business coaches teach the power of learning the essentials first over the year - it's after all the first step to doing anything great. As a business owner too, it is important for you to recognize the mar

No matter what phase your business is in, far gone are the days of shying away from harnessing the power of social media for your growth. To me, the innumerable benefits - increased brand awareness, opportunity to build brand loyalty and future projections are all simply too huge to miss out on! So, today, I could not think of anyone better than Brock Johnson to diffuse the fears y

I don't think I have ever said this, but this is one masterclass session that you want to grab a journal and pen for. As we prepare to tackle our marketing issues in the upcoming episodes, it is my concern to ensure that all the wheels of your business are properly functioning. Why? Because a staging business or any other is not worth running on a broken process, defunct pricing mo

I was quite surprised by the responses from the Staging Sips survey. Well, maybe more than quite, because here I am sharing what business owners in varying phases are putting in place for themselves so you can learn from them. But it's not just that. You will also hear what their challenges are and what we're going to do with the podcast episodes coming up as solutions to those cha

Next to knowing your craft, possessing healthy beliefs and habits is very important to your business success. What does that even mean, Lori?! I'll say it's just some refocusing work done on your brain, feelings and tasks so you can feel better empowered to take your business to the next level. However, since we all know that it might be harder than it sounds, this episode crafted

Despite the common perception that insurance is a dull topic, I could not be more excited to share this conversation which Leah Check of Villa Nova Insurance brought a fresh and engaging perspective to. We start with the switch from Pen-Ex to Villanova to fully serve staging business owners, what locations they cover, what general liability policy you should have, details of your i