FairPlay

May 20 2024
FairPlay Podcast artwork

FairPlay with Arun Kumar takes you on a journey into the impact of data and technology in marketing. The podcast is more than just technical mumbo-jumbo. It’s a conversation about the promises made by marketing and the intersection of regulation, questionable returns, and frustrated consumers. How can we use data wisely and fairly? How can we stay ahead of the game in an AI-driven world? Join Arun as he chats with executives, philosophers, and thought leaders who share their insights and perspectives on these vital questions. Whether you’re a CEO, CMO, investor, regulator, or simply curious about marketing, FairPlay with Arun Kumar is your ultimate destination for learning and inspiration.

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Quantum Leap: Raja Rajamannar's Vision for Transparent, Consumer-First Marketing

May 20 2024 42 mins  
FairPlay with Arun Kumar takes you behind the scenes of the data and technology revolution reshaping marketing. In this thought-provoking episode, Arun joins visionary Raja Rajamannar, Chief Marketing and Communications Officer at Mastercard and author of the bestseller "Quantum Marketing." Together, they embark on an exploration of the promises, perils, and potential of data in to

The Future-Ready Brand: Navigating Marketing's New Frontiers with Mitch Duckler (Part Two)

Apr 29 2024 18 mins  
In Part 2, Arun and Mitch tackle the data conundrum plaguing CMOs - some lament the lack of consumer purchase data access, while others are overwhelmed by the deluge of data sources, analytics tools, and platforms marketed by holding companies. Mitch shares unvarnished impressions from speaking with numerous CMOs, offering insights into effectively navigating these challenges. More

The Future-Ready Brand: Navigating Marketing's New Frontiers with Mitch Duckler (Part One)

Apr 21 2024 29 mins  
In an era of unprecedented disruption, brands must adapt and evolve to stay relevant. On this episode of FairPlay, Arun is joined by pioneering brand architect, author, and TEDx speaker Mitch Duckler. With over three decades of experience revolutionizing customer engagement for iconic brands like ExxonMobil, Caterpillar, and Hyatt at marketing titans like Unilever and Coca-Cola, Mi

Marketing Maverick: Doug Zarkin Unveils the Secrets to Moving Your Brand Out of the Friend Zone (Part Two)

Mar 10 2024 21 mins  
In the second half of their conversation, Doug Zarkin, the esteemed Chief Brand Officer of Good Feet Holdings, takes the spotlight once again. Doug dives deep into the impact of utilizing Customer Relationship Management (CRMs) for forging authentic connections with customers. His expert perspective sheds light on the strategic nuances of leveraging CRMs effectively in the fast-pac

Marketing Maverick: Doug Zarkin Unveils the Secrets to Moving Your Brand Out of the Friend Zone (Part One)

Mar 04 2024 21 mins  
Join Arun in another exciting episode of FairPlay as he welcomes Doug Zarkin, an award-winning CMO and the author of "Moving Your Brand Out of the Friend Zone." Doug's illustrious career, from co-founding Grey Advertising's pioneering Youth, Entertainment, and Lifestyle Marketing Firm to his award-winning roles at Avon, Victoria's Secret PINK, and Pearle Vision, showcases his marke

How to Grow Your Brand with Consumer Data Analytics and AI: A Conversation with Deloitte's Michelle McGuire Christian (Part Two)

Feb 11 2024 21 mins  
In the second part of this episode, Arun and Michelle dive deeper into the topics of women in tech and the future of marketing agencies. They discuss the challenges and opportunities that women face in the tech industry and how they can overcome them with mentorship, networking, and leadership. They also explore the changing landscape of marketing agencies and how they can adapt to

How to Grow Your Brand with Consumer Data Analytics and AI: A Conversation with Deloitte's Michelle McGuire Christian (Part One)

Feb 04 2024 28 mins  
In this episode of FairPlay, Arun talks to Michelle McGuire Christian, a Principal at Deloitte Consulting and Chief Commercial Officer of ConvergeCONSUMER. Michelle is a consumer data analytics and artificial intelligence expert who helps brands grow by connecting with consumers through AI and machine learning. She shares how she leads the go-to-market strategy and business growth

Decoding Data: A Conversation with Dr. Lee Schlenker on Marketing's Technological Frontier (Part Two)

Jan 14 2024 16 mins  
In part two of their discussion, Dr. Lee Schlenker dives into the nuanced dynamics of data in marketing. Offering profound insights, Lee addresses the pivotal question of how much data is truly sufficient for effective decision-making in the marketing realm. Drawing from his wealth of experience, he guides listeners through the delicate balance required to optimize data-driven stra

Decoding Data: A Conversation with Dr. Lee Schlenker on Marketing's Technological Frontier (Part One)

Jan 07 2024 24 mins  
In this episode of FairPlay, Arun delves into the world of data-driven decision-making with guest Dr. Lee Schlenker. As a distinguished Professor of Business Analytics and Digital Transformation, Dr. Schlenker brings a wealth of experience to the conversation, having held IBM's inaugural academic chair of e-business and later Oracle's Academic Chair of Emerging Technologies at the

Phillip Shoemaker: The Man Behind the Apple App Store and Identity.com (Part Two)

Dec 03 2023 22 mins  
In this episode of FairPlay, Arun Kumar concludes his riveting conversation with Phillip Shoemaker, the Executive Director of Identity.com. Shoemaker reveals some of the secrets behind the success of the Apple App Store, where he worked closely with the legendary Steve Jobs. He gives us a glimpse into Jobs’ genius, charisma, and high expectations and challenges. Kumar also probes