How to Scale

Apr 01 2024 2

How to Scale Podcast artwork

Welcome to ‘How to Scale’, the podcast focused on helping purpose-led software companies to successfully Scale-Up hosted by Jens Düing, one of the Senior Partners at Frog Capital.
For more than 10 years we have developed a solid understanding of the common challenges that scale-up companies face. With our group of operating partners, who have learnt from years of experience, we have created the Scale-Up Methodology, which brings together insights and tools to help improve companies’ probability of success of reaching sustainable profitability. Each podcast looks at a different challenge that all companies will face on their way to scale.
Register on our website for updates on new episodes of the podcast with other related content from our Operating Partners and the Scale-Up Methodology.
We welcome all feedback, questions or topic suggestions for us to cover in future episodes, so please email us any time.
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Dawn Marriott - Driving growth through leadership team development

Apr 01 2024 29 mins

In the 4th episode of the second season of Frog’s How to Scale podcast, Senior Partner Mike Reid speaks with Dawn Marriott, Partner at Hg Capital, about effectively developing the leadership team as you progress through the different stages of scale-up.Dawn focuses on the CEO community at Hg Capital, driving growth and operational effectiveness within their portfolio. She acts as

Matthew Elson - Building sustainable profitability with purpose

Mar 01 2024 25 mins

In the 3rd episode of the second season of Frog’s How to Scale podcast, Senior Partner Steven Dunne speaks with Matthew Elson, CEO of Evotix, about how entrepreneurs can create a purposeful business that builds sustainable profitability through the scaling journey.Matthew has been CEO at Evotix since buying the business for £1 in 2011 and has continuously grown 30-40% year-on-ye

Dale Murray CBE – Working effectively with boards

Feb 01 2024 29 mins

In the 2nd episode of the second season of Frog’s How to Scale podcast, Senior Partner Mike Reid speaks with Dale Murray CBE about how entrepreneurs can work as effectively as possible with their boards and how they can mentor and coach their own senior teams to collaborate at board level.Dale is an experienced board director to global technology businesses and a successful tech

Martin Leuw: Business as a Force for Good

Jan 01 2024 24 mins

Welcome to Season 2 of the How to Scale podcast! In the 1st episode of the new season, host Mike Reid speaks to Martin Leuw about the role of purpose in software scale-ups.Martin is a serial software entrepreneur with a 25-year track record of creating significant tangible value to PE and Founders through leading business growth. As Group CEO of IRIS Software Group, over a 10 year

Developing Team Culture and Robust Collaboration

Nov 01 2023 20 mins

In the twelth episode of 'How to Scale', we focus on ‘building a strong collaborative culture'. Host Jens Düing speaks with Frog's in-house psychologist, John Sutherland. John is one of Frog’s Operating Partners and is a specialist leadership team development consultant. He works with the companies Frog invests in to assess their senior teams, assist with new key hi

Scaling to Market Leadership

Oct 02 2023 26 mins

In the 11th episode of How to Scale, host Jens Düing speaks to Adam Hale about the 5 things software companies need to focus on at the same time, to set them on their way to 'Scaling to Market Leadership'.Adam is the Chair of 3 companies, including Clue Software, one of the companies Frog has invested in. He has had successful careers in executive search and professional services,

Being Successfully Acquired

Sep 01 2023 18 mins

In the tenth episode of How to Scale, host Jens Düing speaks to fellow Senior Partner, Mike Reid about the steps for software companies to follow to increase the chances of 'Being Successfully Acquired'. Mike founded Frog Capital in 2009 and has been investing in businesses for over 20 years and overseen the sale and acquisition of over 50 companies in that time. In our conve

Scaling HR through fast growth

Aug 01 2023 23 mins

In the ninth episode of How to Scale we focus on scaling HR when a software company is growing fast. Host Jens Düing speaks to Ulli Dittgen-Noweski, who is Chief People and Communications Officer of Caspar Health, one of Frog Capital’s portfolio companies. Ulli has a wealth of experience in HR leadership roles across the world, having worked for BMG, MSD and Schering-P

Chairing Software Scale-Ups

Jul 04 2023 21 mins

In the eighth episode of ‘How to Scale’ we discuss the role of the Chair at software companies through the scale-up stage. Host Jens Düing speaks with fellow Senior Partner, Mike Reid, and Frog’s in-house psychologist and Team Development Operating Partner, John Sutherland, who have put together a Chairing Framework, which forms the basis for our discussion.Put together in c

Growth Strategies with M&A

Jun 07 2023 26 mins

In the seventh episode of How to Scale we focus on mergers and acquisitions. Host Jens Düing speaks to serial entrepreneur Michael Kent, who was the CEO of Azimo, one of Frog Capital’s former portfolio companies, which recently was acquired by Papaya Global.’ Before being CEO of Azimo, Michael worked in corporate mergers and acquisitions at News Corp and WPP before f