CRUNCH

Apr 25 2024

CRUNCH Podcast artwork

Get ready to embark on a ‘PR learning adventure’ with CRUNCH! Three-time winner of the PR Institute of NZ’s ‘Small PR Agency of the Year,’ the HMC team provides practical wisdom to help business leaders turbocharge their reputation-building game. Tune in to these 'crucial chats over lunch' - CRUNCH - for entertaining insights that will empower you to forge connections and relationships with those who matter most in your industry. Whether you are steering the ship as a visionary CEO, orchestrating strategy from the boardroom, or driving a dynamic communications team, the HMC crew is your ultimate partner for PR success. Join us and our amazing line-up of experts as we dive deep into the trenches of reputational challenges. From building your brand, to encouraging staff loyalty, to handling issues and crises, the HMC team will equip you with proven PR strategies. And that’s not all – buckle up for episodes that unravel the mystique behind the latest digital PR trends. Wondering if you should seize the trend or let it slide? We’ve got your back with insights that slice through the noise and deliver crystal-clear information you can use to succeed in your leadership role. Ready to dive in even further? Visit the HMC at https://www.wearehmc.co.nz/crunch to learn more about our guests and download additional information on each episode topic. CRUNCH – it’s a bite-sized taster on the topic of public relations and strategic communications. Dive in now!

Subscribe on Podcast Addict

Changing face of media and its role in building trust

Apr 25 2024 23 mins

PART TWO:In part two of this podcast interview, founding editor of BusinessDesk Pattrick Smellie continues his discussion with HMC. We talk about how the media is using artificial intelligence (AI) and adjusting for the rise of disinformation and misinformation.Pattrick and HMC also provide some practical tips for how businesses must adjust their communications and media strat

NZ media changes & business impacts

Apr 18 2024 25 mins

PART ONE:Pattrick Smellie, founding editor of BusinessDesk, joins us to discuss the changing face of NZ media and the impact these changes will have on how businesses work together with journalists.He provides a behind-the-scenes look at how media are navigating these industry transformations and adapting. Plus the HMC team provides a perspective on how businesses must also a

Social media influencers and 3rd party endorsement

Dec 03 2023 42 mins

In this episode of CRUNCH, we unlock a few secrets of the world of influencers and content-creators and explore the power of third-party endorsement. This time-tested PR strategy has undergone a contemporary evolution over the past decade or so, and our panel of experts provide a few tips.Our guest, Zoe Virtue, Head of Group Social at DDB Group in New Zealand, has a wealth of exper

Essential Leadership Tips for Crisis Communication

Nov 19 2023 45 mins

Julien Leys, crisis management specialist, joins HMC director Heather Claycomb and HMC senior account manager Kate Webber on this information-rich episode.These three senior PR advisors talk through several of the crises they've managed during their careers and provide essential crisis communications tips for any leader who is managing a crisis.You'll walk away from this episode wi

Building an employer-of-choice reputation

Nov 05 2023 41 mins

In today's competitive job market, attracting and retaining top talent is a challenge that companies face on a daily basis. To stand out in the crowd and become an employer of choice, an effective employer brand is essential. But how can you build and maintain such a brand that not only attracts the best talent but also retains them? A careful communications strategy one of the key

Building Trust in the Age of ChatGPT

Oct 23 2023 30 mins

Is your organisation considered to be a 'high trust' organisation? Why is it important to build trust? What are the benefits of purposefully building trust?In this episode, we explore the idea of trust and the challenges of building trust, particularly in the current 'age of generative AI.'We tackle tricky questions, such as: "Are communities ready for AI?" "Should you disclose if

The PR of Podcasts: maximise your content

Oct 01 2023 30 mins

Podcasting is a public relations dream - when done well. This podcast about podcasts talks about the power of a quality podcast to help you build credibility and, over time, a 'leadership brand.' We walk you through how to maximise the 'content' from one podcast episode and distribute through multiple channels. We also talk about the critical importance of putting a communications

The PR Power of TikTok: using short-form video to achieve business goals

Sep 24 2023 30 mins

Join us in this episode as we delve into the dynamic world of TikTok and its transformation from a teenage playground to a business tool. Insights from a leading CEO and Marketing Manager will help you discover how organisations are leveraging the TikTok platform to boost reputation and build relationships. This episode will help you determine if TikToking is a good PR tool for you

5 Foundations for Building a Personal Brand

Sep 05 2023 27 mins

As a business leader, you need to be purposeful in building your professional reputation. If you want to be respected by your staff, sought after for your opinion and listened to as a thought leader, then you need the info in this episode.You'll learn the 5 foundations for building a personal brand: 1) be visible; 2) lead in many circles; 3) hang with leaders; 4) cultivate deep rel