Empowered Marketing Unleashed

May 28 2024
Empowered Marketing Unleashed Podcast artwork

Struggling to express your remarkable uniqueness through your messaging & marketing?  Do you want to make your business work for you, and create success on your own terms?

You’ve come to the right place!
Cass Duffill, host of the Empowered Marketing Podcast®, is a marketing & business strategist who elevates entrepreneurs marketing, messages and offers, from underwhelming to dominating!  You'll get straight-talking strategy, simple impactful actions and a whole lot of advice on growing and scaling a successful, profitable business.

Cass is passionate about helping amazing entrepreneurs stand out through their marketing and add online revenue streams to grow a lifestyle business.  Success on your own terms and a life by design is the aim.

Let's create incredible marketing and powerful business strategy, so you go from invisible to unstoppable!
Cass’s career flaunts brands like McDonald’s, Vodafone & Sony Films. With years of experience, unmatched qualifications and tenacious energy, she knows how to create marketing and business strategy that builds a profitable business. 

After starting a wellness practice from scratch (as a solo parent with only $12 to her name no less!) she reached six figures in less than a year, and multi-six figures every year after.  Cass has curated her success from booked out one-to-one's seeing 30+ clients a week; to adding digital products, programs, memberships, and more! She has a knack for transforming your amazing one-to-one into online revenue streams that grow your business fast.

A decade on she now teaches you everything she knows, along with amazing guests sharing their best business and marketing advice too.

Each week Cass gives actionable strategies and impactful tips to take your business to new levels of success.  Join her and her guests as they dive into topics on empowered marketing, business strategy, revenue creation, mindset, becoming an expert in your zone and building a life by design.
Cass strongly believes that integrity and authenticity should be the hallmarks of online business, and that we grow faster when we collaborate, share and support one another.  She's excited to share with you her powerhouse strategies and introduce you to some incredible entrepreneurs from around the globe.
Tune in to Empowered Marketing Podcast and dive in! 
To learn more about Cass visit www.cassduffill.com

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#38: Let’s Reimagine Email Marketing

May 28 2024 20 mins  
In this episode, Cass Duffill discusses reimagining email marketing, emphasizing authenticity, integrity, and value-driven communication. She addresses common concerns, best practices, and strategies for creating engaging and non-pushy email marketing campaigns.TakeawaysEmail marketing can be done with integrity and authenticity, focusing on building genuine connections and offerin

#37: 7 Ways To Move Beyond Social Media For Marketing Impact

May 21 2024 17 mins  
In this episode, Cass Duffill discusses seven ways to improve marketing for online businesses. She emphasizes the importance of understanding buyer behaviour and bridging the marketing gap. Consistency in content creation and a focus on driving traffic to websites are also key. Duffill advises entrepreneurs to have a visibility marketing strategy that includes multiple platforms an

#36: Struggling For Clients? Try this...

May 14 2024 24 mins  
In this episode, Cass Duffill discusses strategies for generating clients in a slow economy. She emphasizes the importance of aligning your offers with your core values and the needs of your ideal clients. She also highlights the power of storytelling in marketing and building genuine connections with your audience. Additionally, she suggests optimizing your online presence, utiliz

35: Magic or Strategy.. or both?!

May 07 2024 19 mins  
In this episode, Cass Duffill discusses her success strategy framework for growing a business. She emphasizes the importance of having a clear plan and strategy in place to achieve goals. She highlights six key steps to creating a successful business: goals and strategy, messaging and client clarity, audience building, offers, marketing, and lead generation. She emphasizes the need

34: Calls That Convert - The Art of Authentic Sales Calls

Apr 30 2024 19 mins  
In this episode, Cass Duffill discusses how to have authentic discovery calls that convert in service-based businesses. She emphasizes the importance of being genuine, listening more than speaking, and putting the needs of potential clients first. Cass provides tips on creating a list of questions, offering ways to work with clients, and implementing a professional follow-up proces

33: Success Is Not Luck

Apr 23 2024 13 mins  
In this episode we talk about what actually creates success. Building a business around your passion and strengths can lead to more success. It's important to consider your ideal work week and balance, as well as diversifying your income streams for stability and growth. Creating a dream team and seeking guidance from a mentor can also contribute to success. Developing an action pl

#32: Is Your Brand Stopping New Clients?

Apr 16 2024 13 mins  
In this episode, Cass Duffill discusses the importance of building a personal brand in 2024. She provides three simple steps to start building a personal brand that stands out and attracts the right clients. Cass emphasizes the need for authenticity and personal connection in building a personal brand.TakeawaysBuilding a personal brand is more important than ever in 2024.A personal

#31: Aligned Clients On Repeat - 5 Simple Strategies

Apr 09 2024 16 mins  
In this conversation, Cass Duffill shares five strategies to build a profitable business with the right clients. She emphasizes the importance of messaging, lead generation, SEO, content creation, and authentic sales. These strategies can help business owners overcome the feast and famine cycle and achieve consistent results. Cass also highlights the need for regular review and rev

#30: Unlocking $10K Months With 3 Game-Changing Strategies

Apr 02 2024 16 mins  
In this episode, Cass Duffill shares three strategic moves that are generating 10K plus months for her clients. The first strategy is about having an optimized sales funnel, which involves capturing leads, warming them up, and building relationships. The second strategy is visibility marketing, which goes beyond social media and includes using multiple channels and platforms to rea

#29: Elevate Your Impact: The Empowered Marketing Way

Mar 26 2024 21 mins  
SummaryIn this episode, Cassandra Duffill discusses the concept of empowered marketing and how it can revolutionize the way entrepreneurs market their businesses. She emphasizes the importance of respecting the audience, sharing authentic stories, and providing value-driven content. By adopting empowered marketing, entrepreneurs can build genuine connections with their audience and