The Application with Allison Turcio

May 07 2024 3

The Application with Allison Turcio Podcast artwork

The Application is your playbook for the ever-evolving world of higher education enrollment marketing. This podcast zeroes in on the niche, often-unexplored areas of the field, delivering a potent mix of actionable insights, practical strategies, and cutting-edge perspectives. Host Allison Turcio, Assistant Vice President for Enrollment and Marketing at Siena College, tackles the topics others aren't – from empowering student influencers to harnessing AI. The Application is where uncharted territories in marketing get mapped out, designed to arm higher education enrollment marketers with tools to stay ahead of the curve. This podcast isn’t just about keeping pace with the market – it's about leading the charge. We're here to provoke thought, encourage innovation, and foster a community of forward-thinkers. Whether you're crafting your next campaign or redefining your institution’s marketing strategy, The Application is your essential resource for fresh, innovative approaches in higher education marketing. Get ready to be inspired, educated, and transformed with each episode. The Application is hosted by Allison Turcio and is a proud member of the Enrollify Podcast Network.

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Harnessing AI to Innovate Higher Ed Marketing

May 07 2024 32 mins

In this thought-provoking episode, Allison speaks with RJ Thompson about the intersection of artificial intelligence and higher education marketing. They explore how AI can serve as a powerful tool for data analysis and creative processes, helping institutions stand out in a crowded market. RJ shares insights from his extensive experience, highlighting the potential of AI to suppor

Listening Louder: A New Era of Enrollment Marketing

Apr 23 2024 33 mins

This conversation with Katie Mills-Erickson from the University of Iowa delves deep into the transformative power of listening in higher education marketing. Katie shares compelling insights and experiences on engaging with prospective students in a way that's both authentic and impactful, especially amid the uncertainties of the pandemic. By adopting a listening-first approach, Ka

Beyond the Buzz: Real Stories of DEI Impact in Higher Education

Apr 17 2024 38 mins

This special cross-over episode features clips from Confessions of a Higher Ed CMO, Talking Tactics, and The Application with Allison Turcio. These discussions highlight the significance of diversity, equity, and inclusion in higher education marketing. Through these carefully selected clips from several podcasts within The Enrollify Network, this episode illuminates the multifacet

From the Inside Out: Building Your College’s Brand with Employee Impact

Apr 09 2024 29 mins

In this enlightening episode, Allison Turcio dives into a transformative conversation with Maya Demishkevich about the innovative strategy of employee advocacy in higher education. Focusing on Carroll Community College's approach under Maya's leadership, they explore how faculty and staff can significantly amplify their institution's message through personal branding. This discussi

Combat the Enrollment Cliff with a UDL Approach to Your .Edu

Mar 26 2024 38 mins

In this insightful episode, Christina Inge, the Online Infrastructure Manager at the Brandeis University Innovation Center, dives deep into how Universal Design for Learning (UDL) principles can make university websites not only more engaging and inclusive but also improve their SEO performance. Through her expert lens, Christina discusses the critical role of website design in add

Marketing Faculty Scholarship

Mar 12 2024 29 mins

In this episode, Tara Ebrahimi, from Wake Forest University School of Law, and Allison Turcio delve into the crucial role of marketing in elevating faculty scholarship to public prominence. They discuss the transformative impact of making academic research accessible to wider audiences to enhance the institution's reputation but contribute to societal advancement. The conversation

FAFSA Challenges Unpacked: A Strategy Session for Higher Ed Marketers

Feb 27 2024 31 mins

In this special crossover episode, Allison Turcio and fellow Enrollify podcast host Jeremy Tiers dive deep into the complexities that FAFSA delays pose for higher education, with a special focus on the role of marketers in navigating these challenges. They emphasize the critical need for synergy among marketing, admissions, and financial aid teams, highlighting how a unified approa

Mastering the Student Inquiry Moment

Feb 13 2024 29 mins

Allison and Angie delve into the critical moment when a student inquires with a college and reveals how savvy higher ed marketers can turn this high-intent moment into a game-changer for applications and conversions. Non-name-brand colleges can particularly benefit from focusing on this moment to stand out and attract prospective students. By creating personalized and engaging expe

Strategies for Reaching Hispanic Students and Families

Jan 30 2024 26 mins

In this episode, we're focusing on a crucial aspect of student outreach: connecting with Hispanic prospective students and their families. Why is the Hispanic population important to college enrollment? What sets them apart in terms of behaviors and demographics? And most importantly, how can we effectively reach this audience and their influencers? Cristina and Allison explore the

A Roadmap to Web Accessibility Success for Higher Ed Marketers

Jan 16 2024 30 mins

In this episode, Allison is joined by Raman Bhalla, the Assistant Vice President of Web Services at RIT, a visionary leader in the field of website accessibility. Together, they explore the transformative power of taking a systematic approach to accessibility, providing invaluable insights for marketers seeking to enhance their outreach strategies and foster inclusivity. This is an