Business Tao with George Kao

Years ago, I championed the idea that all knowledge should be freely available online, aiming to accelerate humanity's progress. When I actually tried it, I learned two valuable lessons -- (1) free courses resulted in lower engagement and commitment from participants, and (2) my motivation waned without the reciprocal energy of paid exchanges. This experience, coupled with the disa

My gentle launches are simple: Early bird for 1 week, then regular price for 1 week before the course begins :) Get full access to Authentic Business for Solopreneurs with George Kao at georgekao.substack.com/subscribe

Watch/listen to this episode first… Follow-up question I received: "So let's say we have an offer like with your example, 3 're-works' over 6 weeks... once you've got the most response from whichever one... when would you actually then launch what you'd been talking about? Would that be your next offering? Or would it be a few months out? What do you typically do? " My response:

This principle has been essential to my success. How do I make great content? By making more content, and observing what spreads. How do I improve my skills? By working with more clients, and noticing who grows the most. True learning comes from action — we build muscles by doing things, not just reading about them. It takes *quantity* of action to develop quality of results. Get

how to feel ready to put your work out there? begin, explore, publish, repeat. Get full access to Authentic Business for Solopreneurs with George Kao at georgekao.substack.com/subscribe

Even if you haven't been actively posting on social media or creating content, don't let it stop you from gently launching new offers and services to your audience. I appreciate hearing from people I've hired, even if it's just a few times a year to let me know about their new programs or specials. In this video I also discuss how often to post content vs. how often to sell somethi

In this video, I discuss a different perspective on pricing -- charging based on "enoughness" and compassion -- rather than the common advice to charge what you're worth or what the market will bear. It's important to consider our own lifestyle needs and determining what is "enough" for us. By minimizing our lifestyle costs, we can charge less, serve more people, and do so with les

Get all the info here:https://www.georgekao.com/instagram If you have any questions about the course, ask it here.Wishing you a good day and weekend! 🌞 Get full access to Authentic Business for Solopreneurs with George Kao at georgekao.substack.com/subscribe

Of all the things that I do in my business, the most important thing—and I hope to inspire you to consider this for yourself as well—is to stay in a consistent rhythm of creating, both free content like this video, and paid offers as well. Just as our bodies rely on consistent rhythms to stay alive and thrive, our businesses need a steady flow of creativity to flourish. I've ma

Get full access to Authentic Business for Solopreneurs with George Kao at georgekao.substack.com/subscribe