Giraffes Don't Eat Steak

Ep. 33 - The Art of Photography: Balancing Stock Imagery and Authentic Shots for Your Business.In this episode of Giraffes Don't Eat Steak, hosts Erica and Alex discuss the importance of photography in branding and marketing. They share their experiences and tips for choosing a photographer, balancing stock imagery with original photos, and making the most of photo shoots. From the

Ep. 32 - Mastering Direct Mail: Strategies, Challenges, and Tips for Effective Marketing CampaignsIn this episode of "Giraffes Don't Eat Steak," hosts Erica and Alex are joined by marketing expert Bogdan Osiński to delve into the fascinating world of direct mail marketing. The trio discusses the enduring relevance of direct mail in the digital age, sharing insights into its effect

Contest Strategy Unpacked: Tips for Effective Contest Planning and Execution.In this episode of Giraffes Don't Eat Steak, hosts Erica and Alex dive into a lively discussion about the ins and outs of running contests for your business. With a focus on understanding the nuances and potential pitfalls of contests, they explore the importance of aligning the prize, audience, and purpos

Ep. 30 - The Role of Mascots in Branding: A Giraffes Don't Eat Steak Perspective.Welcome to Episode 30 of Giraffes Don't Eat Steak! This week, Erica and Alex dive into the world of mascots and their role in marketing.They discuss the origins of famous mascots and the significance of incorporating mascots into branding strategies. Along the way, they explore the connections and stor

Ep. 29 - Unleashing the Potential of Internal Communication: Tips, Tools, and Best Practices for Marketers.In this episode of Giraffes Don't Eat Steak, hosts Erica and Alex dive into the often overlooked world of internal communication in business. They discuss the importance of sharing marketing newsletters with customer-facing staff before sending them out, highlighting the poten

Ep. 28 - Celebrity Power: Unpacking the Lay's Ad with David Beckham and Thierry HenryIn this episode of Giraffes Don't Eat Steak, hosts Erica and Alex discuss the clever and memorable Lay's (Walker's) advertisement featuring David Beckham and Thierry Henry. They delve into the effectiveness of using celebrities in marketing and the importance of careful alignment with their values.

Ep. 27 - Why You Shouldn't Ignore a Comprehensive Marketing Strategy for Your Business.Welcome back to another episode of "Giraffes Don't Eat Steak." In this episode, hosts Alex and Erica delve into the importance of marketing strategy and debunk the myth that campaigns alone can guarantee success. They discuss real-life examples, such as a local café and a business lacking in end

Ep. 26 - Revolutionising Customer Engagement: The Role of IoT Devices in Business and MarketingIn this episode of Giraffes Don't Eat Steak, Erica and Alex share their latest insights from the world of marketing. They discuss Erica's experiences at conferences, including a case study on innovative home insurance by Sky, leveraging 'Internet of Things' devices to provide added value

Ep. 25 - Legal Advice for Marketing: Consent, Contracts and Avoiding Pitfalls.Welcome to Episode 25 of "Giraffes Don't Eat Steak," where hosts Alex and Erica dive into the world of marketing, contracts, and legal implications. This week, they are joined by commercial and business lawyer, Alex Marks, d for a dive into the importance of obtaining consent for marketing emails, the rep

LinkedIn Audience Building: Targeting, Engagement, and Content Strategy for Effective Marketing.In this episode of "Giraffes Don't Eat Steak," hosts Alex and Erica share their experiences with building audiences on LinkedIn. They discuss the importance of understanding your target audience, adding relevant connections and consistently posting engaging content. They also provide val