Africa Business of Sport Podcast

May 02 2024 2
Africa Business of Sport Podcast artwork

Africa Business of Sport Podcast is an award-winning sport business podcast that delivers expert analysis of business trends, stories and developments across the sport industry in Africa and globally. The podcast gathers and interrogates various global and local perspectives of the rapidly evolving sports business ecosystem. Co-hosted by African sport business experts Edem Spio, Jabu Mtwa, Ndeye Diarra Diobaye and alongside leading sport broadcaster, Shon Osimbo. 🥇Africa Business of Sport Podcast - Africa's #1 sport business podcast.

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E123: There is No Football Industry Without the Players – Javier Ceppi

May 02 2024 27 mins  
In this episode, FIFA’s Senior Player Relations & Engagement Manager, Javier Ceppi joins Edem and Shon to examine how robust team cultures contribute to increased player and club performances in major tournaments, the effectiveness of FIFA’s Social Media Protection Service in counteracting social media criticism and player mental health concerns, the various programmes and init

E122: #WomenSportsDev – Sally Nnamani, Co-Executive Director at PeacePlayers International

Apr 18 2024 32 mins  
This is an episode of #WomenSportsDev, our ongoing series hosted by one of Africa's leading sports broadcasters, Shon Osimbo, which features insightful conversations with leading female sports executives, leaders and stakeholders about the development of women's sport in Africa and globally. In this episode, Co-Executive Director: United States at PeacePlayers International, Sally

E121: Driving Economic Growth in Africa through Sport Business – Aisha Shuaibu

Apr 11 2024 18 mins  
In this episode, Edem is joined by President of SWA Sports, Aisha Shuaibu to preview the inaugural Sports As A Business Conference. The conversation covers the vision and mission underpinning SWA Sports’ purpose to drive economic growth through sports in Africa, the long-term objectives of the Sports As A Business Conference, and working towards building industry-wide credibility

BREAKING: Canal+ Submits Improved $2.9bn Offer to Buy MultiChoice

Apr 09 2024 16 mins  
In this episode, Edem and Jabu react to the news that Canal+ Group has submitted an all-cash mandatory buyout offer to MultiChoice amounting to $2.9bn (R54m). The duo briefly consider the financial details of the offer, Vivendi's intention to merge Canal+ and MultiChoice to create a global media company, what Patrice Motsepe's potential entry into a deal could potentially bring and

E120: How BAL is Expanding Basketball Across Africa – Ruben Boumtje-Boumtje

Apr 04 2024 26 mins  
In this episode, Head of League Operations at the Basketball Africa League (BAL), Ruben Boumtje-Boumtje, joins Jabu to assess the success of the recently concluded BAL Kalahari Conference, the prospect of an increase in participating teams in future BAL editions, the ongoing preparations for the upcoming BAL Nile Conference in Egypt, how the BAL develops and positions its social im

E119: Countdown to Paris 2024 – Christian Klaue

Mar 27 2024 36 mins  
In this episode, Jabu is joined by Director of Corporate Communications & Public Affairs at the International Olympic Committee (IOC), Christian Klaue, to discuss how the postponement of Tokyo 2022 impacted the preparation and readiness for Paris 2024, the long-term socioeconomic impact of the $2.2bn Olympic Village in Paris, the role of TOP partners in organising and financing the

E118: The Business Model Underpinning La Liga’s Expansion in Africa – Tresor Penku

Mar 19 2024 32 mins  
In this episode, Jabu sits down with Managing Director of LaLiga Africa, Tresor Penku, for a wide-ranging interview in which Tresor discusses LaLiga Africa’s marketing and fan engagement approach, how LaLiga Africa and LaLiga clubs effectively collaborate to support expansion in Africa, what mainly attracts LaLiga clubs to the African continent and the impact of LaLiga Africa’s

E117: #AfricaScores – NBA Africa, BAL & Tip Off in Pretoria

Mar 08 2024 21 mins  
In this episode, Edem, Jabu and Ndeye explore the business of basketball in Africa by examining NBA Africa, Basketball Africa League (BAL) and the highly anticipated BAL Kalahari Conference playoffs in Pretoria. The trio discuss why the NBA launched an African division, the strategic significance of the recent opening of a NBA Africa office in Kenya, and the commercial portfolio an

E116: #WomenSportsDev – Ella Ireri, Founder of Bridged

Feb 29 2024 21 mins  
This is an episode of #WomenSportsDev, our ongoing series hosted by one of Africa's leading sports broadcasters, Shon Osimbo, which features insightful conversations with leading female sports executives, leaders and stakeholders about the development of women's sport in Africa and globally. In this episode, Shon is joined by Founder of Bridged - A Sports & Entertainment Resource,

E115: The AFCON 2023 Experience – Jon Boafo

Feb 26 2024 27 mins  
In this episode, Edem is joined by Sports Marketing expert, Jon Boafo, to discuss the popularity and cultural significance of the AFCON’s unofficial theme song ‘Coup de Marteau’, the influence of the presence of African football legends at the tournament, why CAF and national associations ought to integrate local content creators in their marketing strategies going forward an