eCommerce Townhall with Jon Tucker

Sep 06 2022
eCommerce Townhall with Jon Tucker Podcast artwork

Welcome to eCommerce Townhall, where 6 and 7 figure eCommerce store leaders learn how to scale and streamline to get to the next level. You'll learn strategies from the industry experts behind successful stores. We'll dig into how they do conversion and revenue optimization, paid traffic strategies, email and lifecycle management, customer service, and much more. Take your store to the next level with the actionable ideas you'll get from each episode. And be sure to subscribe to get updates when we publish new interviews.

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Ecommerce Townhall with Jon Tucker (featuring Michael Potters of Gorgias): Growing Your Business through an Exceptional Customer Service

Sep 06 2022 37 mins  
Your customer service team is your company's first line of defense. In order to have a lasting, successful business, it is paramount that your customers are treated with the utmost care and respect. When you provide quality customer service, you create a positive environment for your employees, who then, in turn, take their positive attitude to interactions with customers. Furtherm

Ecommerce Townhall with Jon Tucker (featuring Arjun of adQuadrant): How To Create An Effective Ads Campaign

Jun 17 2022 29 mins  
Advertising in 2022 is more sophisticated than before, but leveling up your approach to leverage data and properly attribute and track revenue generated by various platforms will help you run your ads successfully. Don’t just scale on a single platform. Leverage multiple channels and meet your customers at different points in their journey with the right type of ads and communica

Ecommerce Townhall with Jon Tucker (featuring Nathan Hirsch of Ecombalance): Financial Management of an Ecommerce Business

May 25 2022 25 mins  
Financial management is one of the most important aspects of your eCommerce business and focusing on it as early as possible will help you stay ahead of the game. Bookkeeping might seem a little bit boring compared to email marketing and ads, but hiring a finance manager is a key part of being successful. Letting someone else take over day-to-day financial management can help you f

Ecommerce Townhall with Jon Tucker (featuring Adena Merabi of Okendo): Leveraging Reviews in your Marketing Strategy

Apr 20 2022 28 mins  
Reviews are the backbone of all marketing success. Not only are they essential to boosting your product's conversion rate, but they also help you build brand awareness and customer loyalty. Join me in this episode with Adena Merabi as we talk about how to customise reviews based on visitor preferences and the type of information they're most likely looking for so that you can drive

Ecommerce Townhall with Jon Tucker (featuring Geoff Atkinson of Huckabuy): SEO Optimization on Your Ecommerce Store

Mar 29 2022 40 mins  
The world of e-commerce has changed drastically over the past few years. Online retailers have begun to utilize SEO optimization to bring in more traffic and profits. SEO is not just about ranking in search engines. It is about having more organic visits, more conversions, and higher ROI. Your online store can attain these objectives by optimizing content and keywords relevant to y

Ecommerce Townhall with Jon Tucker (featuring Antoine Gagne of J7 Media): How To Optimize Your Facebook Ads

Mar 07 2022 36 mins  
The IOS 14 changed a lot of things in the Facebook advertising landscape, but you can still generate great results if you do the right things and test a lot of things. No one has a perfect formula for what is happening, but the solution is to continue testing, iterating, and increasing the velocity of your efforts.  In today’s episode, I’m joined by Antoine Gagne, the foun

Ecommerce Townhall with Jon Tucker (featuring Claudiu Ciobo of VideoWise): Integrating Customer-shared Videos Online with Your eCommerce Store

Aug 27 2021 33 mins  
Using videos to increase your shopper’s experience can be expensive and time-consuming, but with the right technology and guidance from experts, you will never shy off from the process again. In today’s episode, I’m joined by Claudiu Cioba, CEO of Videowise, which specializes in providing videos solutions by helping businesses search automatically, verify, and add product vid

Ecommerce Townhall with Jon Tucker (featuring Greg Zakowicz of Omnisend): How to Evaluate the Health of Your Email Channel and Provide Tactical Ways to Improve

Aug 13 2021 39 mins  
In today’s episode, Greg Zakowicz of Omnisend will walk us through on How to evaluate the health of your email channel and provide tactical ways to improve. Greg has seen the inner workings of tons of accounts and been able to compare metrics between with his extensive knowledge in the MarTech and Retail verticals. Omnisend is an eCommerce-tailored email & SMS marketing autom

Ecommerce Townhall with Jon Tucker (featuring Don Vangeloff of Fenix Commerce): Delivery Promises: Impact to Conversion and How to Execute Effectively

Jul 30 2021 37 mins  
In today’s episode, Don Vangeloff of Fenix Commerce joins us as we deep dive into how this concept of "Delivery Promises" can impact your conversion.  He will also explain the ins and outs of how to execute it effectively.  Amazon is Amazon because they've perfected the logistics side of how to provide this awesome customer experience... but today we're going to dive in

Ecommerce Townhall with Jon Tucker (featuring Dylan Kelley of Wavebreak): Email Marketing - Flow Architecture, Segmenting and SMS

Jun 25 2021 49 mins  
In today’s episode, We're digging in with email marketing ninja Dylan Kelley. Dylan runs email for 8 and 9 figure brands and has this stuff really down to the science. He was one of the first Klaviyo consultants in the early days when Klaviyo came out and really just knows this stuff when it comes to email.  So we are going to talk about things like flow architecture, segmen