How To Break an Artist

It’s the final episode of season 2! Alfie and Fionnán are on a ‘last day of school before the summer holidays’ vibe and to switch it up a bit, Fionnán wants to grill Alfie for a change as they reflect on series 2 and the state of the music industry.Fionnán gives us more tips from the studio and tells us about what he plans get up to during the break from the podcast. 

It’s the penultimate episode of series 2 and It’s been a busy week for Alfie and Fionnán! This week it’s all about Promo.Alfie has been on national TV and radio promoting the podcast and his debut single. Whilst being interviewed isn’t new for Alfie, it is his first time doing it solo! He tells us all about how different this trip was compared to the Hudson Taylor days, ho

This weeks episode is all about artists making change with their music and their platforms. Recently, 10 Irish acts pulled out of SXSW in solidarity with Palestine after learning that the U.S Army are super sponsors of the event. We believe that weapons of mass destruction and music don’t go together. So we’re gonna talk about it! The lads discuss how important i

This week on How To Break an Artist the lads welcome Frank Carter. Frank has had an incredible career so far from fronting Gallows, to forming Pure Love. He is currently writing and touring with his band The Rattlesnakes, all whilst being a renowned tattoo artist! Frank has lots of stories and inspiring advice. We hear all about the punk scene in the early 2000s and what it wa

After a busy week off the podcast Alfie and Fionnàn are back and so much has happened in a week! Alfie FINALLY announced the end of his band Hudson Taylor and tells us about his parting gift to fans, along with how they broke the news to fans on the mailing list and why it took so long for them to do so. Fionnán has been in the studio for the first time recording his ne

This week on the podcast, Alfie and Fionnán dive into the world of music videos.Fionnán offers valuable advice for aspiring directors and discusses the process of bringing his music video "Therapy" to life. Meanwhile, Alfie provides a different perspective, discussing the pressures and costs that music videos can impose on artists while reflecting on his band's old videos.The lad

This week Alfie and Fionnán talk all things TikTok! The lads discuss the evolution of the ever growing social media platform and its impact on the music industry.We hear about some of the biggest artists and songs from TikTok such as Jvke - Golden Hour and Cordelia and try to pick apart how they went viral. Is there really a formula to it or is it luck?Can a viral moment really la

Starting where last weeks episode left off, Alfie and Fionnán continue the conversation around gender inequality in the music industry but this week they’re focusing on the live sector.The lads are then joined by Elliott Andrews who is if we may a so, a touring expert! Elliott has been a successful drummer for acts such as The Maccabees, Kate Nash and Paolo Nutini and now works

This week, Alfie and Fionnán welcome PR expert and music industry consultant Linda Coogan Byrne to the podcast. Linda is the CEO of award-winning PR and marketing company Good Seed PR and the managing director of Culture Change company Why Not Her. In this episode, Linda explains what music PR is and how the job has changed over her 20-year career and shares invaluable insigh

Welcome to Series 2 of How To Break An Artist. To kick off the series, Alfie and Fionnán catch up and reflect on the big year of 2023. We hear about their favourite releases of last year and their predictions for the year ahead. They chat all about the biggest music industry stories of 2023, such as Taylor Swift's 'The Eras Tour' and the ongoing calls for streaming royalties refor