Let's Talk Marketing

May 15 2024
Let's Talk Marketing Podcast artwork

Let’s Talk Marketing is a podcast that explores the latest trends, techniques and strategies in the world of marketing. With insightful interviews with top marketers, entrepreneurs and thought leaders, this podcast covers a wide range of marketing-related topics, including digital marketing, social media, branding, advertising, analytics and more. And it offers engaging and informative discussions to help you stay up-to-date on the latest marketing trends and take your marketing skills to the next level.

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The Art of Perfecting Imperfect Marketing with Daniel Schotland of Linqia

May 15 2024 42 mins  
On this episode, Katya Allison delves into the world of marketing with Daniel Schotland, Chief Operating Officer of Linqia. Daniel shares his insights on the pivotal role of email marketing and influencer strategies in today’s digital landscape.Key Takeaways:(03:19) The underestimated value and impact of email marketing.(04:03) Generational shifts in email marketing usage.(04:32)

From Clutter to Clarity: Refining Marketing Strategies with Caroline Crawford of Cultiveight Communications

Apr 25 2024 45 mins  
On this episode, host Katya Allison sits down with Caroline Crawford, Founder and CEO of Cultiveight Communications, to discuss the counterintuitive yet effective strategy of cutting back marketing efforts to achieve greater results. Dive into a discussion that challenges traditional marketing norms and offers insights into the power of focused, streamlined strategies.Key Takeaways

Exploring Global Influencer Strategies with Dasha Arzhanik of HypeFactory

Apr 19 2024 38 mins  
In this episode, Katya Allison is joined by Dasha Arzhanik, Influencer Marketing and Product Director of HypeFactory. They delve into the fast-paced world of influencer marketing, discussing the strategies and insights necessary to keep up with the rapid changes.  Key Takeaways:(02:36) Recounting the start and growth in influencer marketing.(05:05) Creativity and dynamism

Swipe Right for Success: Social Media Gems with Corey Perlman

Apr 11 2024 39 mins  
On this episode, Katya Allison sits down with Corey Perlman, Owner, Social Media and Digital Marketing Speaker of Impact Social, to explore the nuanced world of social media and its impact on marketing. Corey brings a wealth of knowledge and insight to digital engagement and shares his expert advice on how businesses can harness the power of social media to stay top-of-mind with th

Napier’s Navigator: Charting the ABM Seas with Mike Maynard

Apr 02 2024 32 mins  
On this episode, Katya Allison is joined by Mike Maynard, Owner of Napier and Deputy Chairman of Eurocom Worldwide, to explore account-based marketing and its vital role in today's business strategies. They unpack the complexities and common misconceptions about ABM, emphasizing the importance of simplicity and focus. Mike shares insights from his extensive experience on both the c

Crafting Competitive AI Edges in Business with Philip Blackett of Seed Stewardship

Mar 26 2024 43 mins  
On this episode, Katya Allison is joined by Philip Blackett, Investor and Growth Advisor of Seed Stewardship, a leading authority on leveraging AI in business growth and efficiency. They discuss how AI can be a game-changer for businesses of all sizes, from startups to established enterprises. Philip shares invaluable insights on AI’s evolving landscape, its impact on marketing a

Building Brand Connections Through Storytelling with Josías De La Espada of Pirsonal

Mar 19 2024 48 mins  
On this episode, Katya Allison talks with Josías De la Espada, CEO of Pirsonal. They explore personalized video marketing and strategies for finding and engaging a brand’s audience. Josías shares his insights on the importance of segmentation, personalization and storytelling in creating meaningful connections with audiences.Key Takeaways:(00:39) Josías’ journey from early m

Conquering Ego and Leadership with Nick Klingensmith of Stride Motivation, LLC

Mar 13 2024 37 mins  
On this episode, Katya Allison talks with Nick Klingensmith, inspiring keynote speaker and best-selling author for Stride Motivation, LLC. They explore the complexity of imposter syndrome, ego and personal growth in the professional setting. Nick shares his journey to overcoming toxic ego-driven behaviors.Key Takeaways:(00:36) The universal struggle with imposter syndrome and its i

Building and Optimizing Marketing Databases with Lauren Ryan of Coastal Consulting

Feb 29 2024 29 mins  
On this episode, Katya Allison welcomes Lauren Ryan, Founder and Chief Marketing Nerd of Coastal Consulting, to explore advancements in marketing through effective database management, and the synergistic use of HubSpot and Salesforce. Lauren offers her expertise on the transition of marketing strategies to a data-centric model, underscoring the essential role of technology in achi

Transforming Marketing With Digital Innovation with Shailesh Ghimire of New Wine Digital

Feb 12 2024 39 mins  
On this episode, Katya Allison talks with Shailesh Ghimire, VP of Client Strategy at New Wine Digital about the impact of digital marketing. Shailesh shares his career journey, stressing the need for problem-solving in all areas.Key Takeaways:(03:19) Shailesh's move from engineering to marketing. (06:04) Handling client challenges. (14:29) Using LinkedIn and Twitter