The Marketing Attractions Podcast

We talk with Alyssa Fagien from ATL Bucket List to learn some best practices on how influencers want to work with non-profit attractions. We talk about what makes a good brief for a creator, sharing your attraction's 'hidden gems,' and whitelisting creator content for ads. This podcast is produced by attend media. attend helps non-profit attractions drive visitation through paid me

Jack Stevenson from Cedar Fair Entertainment Company produces 50+ events at theme parks. He shares his ideas on how non-profit attractions can increase attendance by focusing on events. We discuss...What goes into creating an event from scratchUsing variable pricing to generate value for events Selling memberships (or, season passes as they call it) This podcast is produced by atte

Jenny shares strategies and ideas to help zoos, aquariums, gardens and museums plan their advertising for their 2024 holiday events. Political ads will flood the media market which will drive up ad costs. And, many attractions are looking to increase attendance after record-setting years further. We discuss...Buying non-preemptable ad inventory on TV and radio Using programmatic ou

Jim Bartoo from the Nashville Zoo joins the show to talk marketing. We discuss...The value of relationships with local TV, radio and newspaper outlets His approach to getting earned mediaA plan to spend ad dollars outside the Nashville market This podcast is produced by attend media. attend helps non-profit attractions drive visitation through paid media. Download our free guide to

We bring in attraction industry veterans Matt Heller and Josh Liebman to discuss the intersection of guest experience, employee retention, and marketing. About our guests... Matt Heller - PerformanceOptimist.comAfter 20+ years in hospitality leadership and human resources, Matt Heller founded Performance Optimist Consulting in 2011 with one simple goal: Help Leaders Lead.Matt does

Crafting a media plan is a little like building a house. The architect is like the media planner. Their job is to create plans that are clear, detailed and easy to follow. Just like an architect can't say "build a roof" a media planner can't just say "run ads on connected TV." More detail is required. In this episode, Jenny shares practical tips on what buying guidelines should be

Jenny dives into her: "Media Planning Guide for Non-Profit Attractions." It outlines 4 rules to help marketers plan their annual paid media budgets. The rules are: 1. The Bucket Rule - all media channels (TV, radio, social, etc.) should be bucketed into either Opportunistic or Impactful. 2. The 60-40 Rule - spend 60% of your budget on Impactful channels and 40% of your budget on Op

Jenny gives examples and ideas on when and why zoos, aquariums, museums and gardens run ads on social media platforms other than Facebook, Instagram and TikTok. We talk about...Pinterest = wedding planning, holidays, fashion and art Reddit = really niche audiences like sneakerheads LinkedIn = corporate audiences for meetings and events, donationsSnapchat = not worth it unless you h

We talk with a DSP rep to get the most up-to-date approaches on how to use a DSP to plan your next programmatic ad campaign. We discuss...What media channels attractions can really buy programmatically in 2024. A few tactics to buying streaming TV and radio on a local level. What you can't buy with a DSP (Meta, YouTube) Why it's important to communicate with your DSP rep and/or cam

Most non-profit attractions aren't allocating enough of their marketing budget to paid social. Paid social now rivals television in terms of reach and impact. Yet, we see TV budgets increase while paid social budgets stay flat. We discuss...How paid social can be used to both achieve your Impactful and Opportunistic goals. (See our Media Planning Guide for Non-Profit Attractions fo