Measure Up

Apr 24 2024 13

Measure Up Podcast artwork

Cookies are going away, Apple is limiting the data you can collect, and privacy regulations are making it difficult to target and measure the way we used to. If you're a marketer or analysts wondering how to measure your campaigns' performance, we're here to help you! Join Jim Gianoglio and Simon Poulton on the Measuring Up podcast, where they talk to marketers, analysts, and founders who are in the trenches of this new measurement world. You'll learn the best practices, tips, and actionable advice from people who've been in your shoes.

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Challenges of Marketing Measurement with Neil Hoyne, Chief Strategist @ Google

Apr 24 2024 50 mins

What are the biggest challenges facing marketers and analysts today? Is it privacy regulations? Technology changes? AI? In two words: unmet expectations. Neil Hoyne, Chief Strategist at Google, shares his insights into the evolution of marketing measurement given the current environment and challenges. Even with MMMs and incrementality testing, at the end of the day the organizati

These ain't your parents' billboards - Measuring OOH with Ty Tinker of AdQuick

Apr 10 2024 54 mins

Billboards, transit posters, digital signage - these are just a few of the options for out-of-home (OOH) advertising. OOH is a format that as digital marketers and analysts, we don’t typically consider. But when it comes to measuring billboards and other OOH channels, how exactly do we do that? We brought on an expert at the cutting edge of OOH to answer this question, and bring

Do you really know how to test your paid media?

Mar 05 2024 51 mins

Have you ever been told by some smug data scientist that you just need to run a randomized controlled trial to understand the true incrementality of a paid media channel? Just run a power analysis to understand your sample size requirements, right? Were you left with questions about specifically how to do that? In this episode, we talked with Nick Stoltz, Chief Strategy Officer at

Unscripted: A Dive Into MeasureCamp with Peter O'Neill

Feb 21 2024 50 mins

What's MeasureCamp, you ask? Oh, do we have a treat for you! Buckle up as Simon and Jim talk with MeasureCamp founder, Peter O'Neill about this global 'unconference' movement focused on digital analytics. Learn what draws people to MeasureCamps around the world, and about the critical things you must get right if you want to start a measurement community of your own

Respect your customers! Privacy in marketing with Siobhan Solberg

Feb 09 2024 46 mins

"Your [marketers] were so preoccupied with whether or not they could [track customers across the web], they didn't stop to think if they should." - Jeff Goldblum / Ian Malcolm, Jurassic Park With all the FUD (fear, uncertainty and doubt) and blatant misinformation being spread lately around the so-called "cookieless future" or "cookiepocalypse," �

Marketing Measurement for Higher Education - with Josh Dodson

Jan 25 2024 53 mins

Universities are facing a shrinking market with changing demographics, and they're not immune from the economic pressures most businesses face today. So how do they ensure their marketing dollars are being spent wisely - especially with the challenges imposed by super long consideration cycles? Josh Dodson, Founder and CEO of Honed Consulting, joins us for a chat where we discu

Your Data is Garbage - Learn How to Fix It with Chad Sanderson

Jan 10 2024 55 mins

You can’t make good decisions without quality data - whether those be decisions about pricing models, marketing budgets, or website performance. Garbage in, garbage out, as they say. But how do we ensure the data quality? Chad Sanderson joined us to answer this question. Chad is the CEO and Co-Founder of Gable - a startup that some have called the “GitHub for data” - a colla

How did this year Measure Up?

Dec 20 2023 75 mins

You know it's that time of the year - time for navel gazing (not to be confused with naval gazing) end-of-year reviews, proclamations, and prognostications. It's been a busy year for me and Simon, as we were both laid off and started new paths and projects. One project in particular was this podcast! Join us as we open up about the highs and lows of our year, and what we

How does private equity view marketing measurement?

Nov 29 2023 51 mins

Mark Fiske led the marketing teams at well-known brands like Ancestry and Credit Karma before going over to private equity, where he now advises on marketing and digital transformation for portfolio companies of H.I.G. Capital. Learn the ins and outs of private equity from a marketing perspective, including trends in marketing measurement since iOS 14.5, tools that he sees companie

Breaking into data science with Leondra Gonzalez

Nov 15 2023 55 mins

Data science has been "the sexiest job of the 21st century" for more than a decade now. For those just coming out of school, or trying to switch from marketing or analytics roles into data science, it's gotten a lot more competitive. Leondra Gonzalez is a Senior Data & Applied Scientist at Microsoft, and is currently co-authoring a book on interviewing for data science roles. Liste