The GTM Cheat Code

May 16 2024
The GTM Cheat Code Podcast artwork

Serial entrepreneurs Justin Gray and Josh Wagner combine decades of B2B and GTM expertise with unwavering honesty on The GTM Cheat Code Podcast. Episodes feature interviews with investors, founders and true experts who reveal the pragmatic approaches and ideas (read: ‘cheats’) they’ve employed over the years to side-step failure, create opportunity, break down barriers and ultimately beat the game.

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Rob Rebholz on Automating Partnership Outreaches - Season 2: Partnerships - Episode # 36

May 16 2024 35 mins  
Rob Rebholz is the CEO and Co-Founder of Superglue, a VC-backed partner engagement platform for SaaS companies. Rob is also the Co-founder of Optilyz, Europe’s leading direct mail automation software. In this value-packed episode, Rob joins Hosts Justin Gray and Josh Wagner to dive into the value automation can bring to partnership programs. Rob shares the importance of processes

Mac Reddin on People-Powered Partnerships - Season 2: Partnerships - Episode #35

May 03 2024 40 mins  
Today’s guest is a pragmatic thinker, a first-principles type of Founder, and an endless source of dinosaur facts. Mac Reddin is the Founder of Commsor, the company behind Matcha.so and Bronto. Mac joins Hosts Justin Gray and Josh Wagner to dive into why the future of partnerships is people-first, how cultivating your own community drives conversions in the long run, and what to

Blake Williams on The Pattern & Process for a Successful Partnership - Episode #34

Apr 23 2024 39 mins  
This episode is a treasure trove for those looking to elevate their partnership capabilities, offering practical advice on overcoming common obstacles and tapping into the untapped potential of collaboration in the tech sales arena. Blake Williams is the Founder and CMO of GrowthStory. Blake joins Hosts Justin Gray and Josh Wagner to discuss real-world experiences of driving value

Amy Volas on Setting Expectations Early And Often Together - Season 2: Partnerships - Episode #33

Apr 16 2024 49 mins  
Amy Volas is the CEO of Avenue Talent Partners, Founder of Better Together with Amy Volas, and a Limited Partner of Stage 2 Capital. Amy joins Hosts Justin Gray and Josh Wagner to discuss why it is so critical to set expectations together with your partners as early as possible. Amy also shares insights into how much time and money are wasted due to poor communication, why it’s i

Scott Leese on Driving Revenue with Referral Programs - Season 2: Partnerships - Episode #32

Apr 02 2024 40 mins  
Today’s guest is a seasoned sales leader and mentor who brings a no-fluff approach to doing what's necessary to build teams the right way. He’s spent the last 20 years building & scaling sales organizations as a 6x sales leader and 3x founder. Scott Leese is the CEO and Founder of Scott Leese Consulting, CEO & Co-Founder of Surf and Sales, and Co-Founder of GTM United C

Taylor Wells on Building Products with Partnerships in Mind - Season 2: Partnerships - Episode #031

Mar 26 2024 45 mins  
Today’s guest has worked in many bootstrapped B2B start-ups and VC-backed companies, starting in sales roles and moving into marketing roles. He’s on a mission to make sure every B2B marketing and sales interaction provides impact outside of the product. Taylor Wells is the Host & Founder of GTM.news and Fractional Head of Demand Generation at Potential Opportunity. Taylor

Samantha Yarborough on How To Partner Successfully With Major Ecosystems - S2: Partnerships - E #30

Mar 19 2024 40 mins  
Today’s guest is a seasoned partnership leader with experience in building and managing strategic alliances with top technology and service companies. Samantha Yarborough is the Chief Growth Officer, Salesforce at Invisory, Co-Host of the Friends with Benefits Podcast, and a proud member of the Women in Partnerships community. Sam joins Hosts Justin Gray and Sean Kester to dive i

Judd Borakove on How To Prepare for Your Partner Motion - Season 2: Partnerships - Episode # 029

Mar 12 2024 41 mins  
Today’s guest is a dynamic go-to-market leader who is passionate about partnerships. He's the Ted Lasso of business growth and a strong partner motion advocate. Judd Borakove is a Partner at Red Monkey Consulting and Co-Host of GTM Unfiltered. Judd joins Hosts Josh Wagner and Justin Gray to discuss how to prepare your organization for properly implementing the right partner motio

A Big Picture Approach to Partnerships - Season 2: Partnerships - Episode #028

Mar 05 2024 35 mins  
In this episode, Josh Wagner, Justin Gray, and Sean Kester discuss strategic business partnerships and how they can be built and leveraged for business growth. They highlight the importance of assessing a potential partner's alignment with your business strategy and the customers you serve, and also touch on the idea of handling objections through partnerships. They also discuss va

Cassandra Gholston on Planning For Partnerships From Day 1 - Season 2: Partnerships - Episode #27

Feb 26 2024 36 mins  
Today’s guest is an inspiring leader who has been a top performer at enterprise SaaS companies. She is the creator of the co-sell software category and she's also changing the flow of capital through the Fempire movement. Cassandra Gholston is the CEO of PartnerTap. Cassandra joins co-hosts Josh Wagner and Sean Kester to share why startups need to be thinking about partnerships a