Small Steps Big Moves

Feb 15 2024 1

Small Steps Big Moves Podcast artwork

On the business of influence and content creation, hosted by Carmen Sognonvi. Every episode is jam-packed with practical, real-world information that creators and influencers need to know. Carmen tackles topics like how much to charge for brand deals, how to get an influencer manager, negotiation secrets every creator should know, money mistakes to avoid, tips and tricks of the influencer marketing industry and more. Carmen Sognonvi, founder of Top Flight Family, is a serial entrepreneur and world traveler. Carmen’s insights on influencer marketing have been featured in Business Insider and Buzzfeed, while her expertise in luxury travel has been featured in Travel + Leisure, Conde Nast Traveler and The Washington Post. Be sure to subscribe now, and follow the show on Instagram and TikTok at @smallstepswithcarmen.

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S01E12 This style influencer stands out in a sea of sameness - Ashley Ballard Interview

Feb 15 2024 63 mins

[VIDEO PODCAST AVAILABLE ON YOUTUBE] Ashley Ballard of @closetvomit started making fashion content when she was just 17. They've been tapped by brands like H&M, Doc Martens and Ray Ban and in an industry where so many creators can end up looking carbon copies of each other, Ashley really stands out from the crowd. In this episode, Ashley and I talk about the danger of "relatability

S01E11 Brand deal negotiation secrets every creator should know

Feb 07 2024 29 mins

[VIDEO PODCAST AVAILABLE ON YOUTUBE] Imagine this: You’ve just landed a brand deal and the client has sent over the contract. You open the document but realize that they sent over another creator’s contract to you by mistake. This creator has the same number of followers as you, same engagement rate, but they're getting paid 10x what you’re getting paid for the exact same cam

S01E10 5 reasons you will regret becoming a creator

Feb 01 2024 43 mins

[VIDEO PODCAST AVAILABLE ON YOUTUBE] Don’t become a creator... unless you’re willing to face some harsh realities. Listen, being an influencer or content creator is highly glamorized. But it’s not all brand trips, free gifts and big bucks. Today, we’re talking about the 5 reasons you might actually regret becoming a creator. Sign up to take my free masterclass, How to Make

S01E09 From the natural hair niche to the brand deal big leagues - Tyla Lauren Interview

Jan 25 2024 76 mins

[VIDEO PODCAST AVAILABLE ON YOUTUBE] Tyla-Lauren Gilmore is a beauty and style influencer who’s at the top of her game. She's been the face of brands like H&M, Nike, Abercombie and Maybelline, just to name a few. In this episode, Tyla and I talk about her roots in the natural hair niche, how to approach brands as a new creator, and how to avoid being the token brown/Black girl on

S01E08 What nobody tells you about influencer managers

Jan 18 2024 54 mins

[VIDEO PODCAST AVAILABLE ON YOUTUBE] You’re a new content creator, and you just signed with an influencer talent management agency. You’ve totally made it right? Actually, getting signed is not the flex you think it is. In fact, it’s possible that you just made the worst mistake of your entire career. Today, we’re sharing what nobody tells you about influencer managers. Sig

S01E07 5 money mistakes most beginner creators make

Jan 11 2024 35 mins

[VIDEO PODCAST AVAILABLE ON YOUTUBE] Would you ever tear up a bunch of hundred dollar bills? Probably not. But chances are, you may be metaphorically tearing up money by self-sabotaging your income. Today, we’re talking about 5 money mistakes most beginner creators make, and how to avoid them. Take my FREE masterclass "How to Make It as a Travel Influencer Without Being Young,

S01E06 This YouTuber started at age 12 and now gets paid to fly - Nonstop Dan Interview

Jan 04 2024 94 mins

[VIDEO PODCAST AVAILABLE ON YOUTUBE] Nonstop Dan literally makes a living by taking business and first class flights all over the world. He started his YouTube channel when he was just 12 years old and it now has over a quarter of a billion video views. In this episode, Dan and I talk about dropping out of college, the vultures that prey on creators who go viral and why shooting on

S01E05 How much do creators charge for brand deals?

Dec 28 2023 37 mins

[VIDEO PODCAST AVAILABLE ON YOUTUBE] Do you ever wonder whether you’re charging enough as a creator? Do you ever wish you knew how much another creator got paid for the same campaign? Today, we’re talking all about how much creators should charge for brand deals. Take my FREE masterclass "How to Make It as a Travel Influencer Without Being Young, Hot or Rich" https://topflightf

S01E04 Is it too late to become a creator?

Dec 21 2023 23 mins

[VIDEO PODCAST AVAILABLE ON YOUTUBE] So you want to be a content creator, but you can't help wondering: has that boat already sailed? Is the market already overflooded with influencers and creators? In other words, is it too late to become a creator? In this episode, I'm going to answer that question for you. Take my FREE masterclass "How to Make It as a Travel Influencer Without B

S01E03 This creator sold his travel blog for $20 million - Brian Kelly, The Points Guy

Dec 14 2023 76 mins

[VIDEO PODCAST AVAILABLE ON YOUTUBE] Brian Kelly, founder of The Points Guy, is one of the most famous people in the world when it comes to travel. In 2012 he sold what began as a simple Wordpress blog for over $20 million. Today, The Points Guy reaches over 11 million unique monthly visitors around the world. In this episode, I have a conversation with Brian Kelly about life-chang