Selling the Cloud

May 15 2024
Selling the Cloud Podcast artwork

In each episode, our guests, C-suite veterans of Sales, Marketing, Customer Success, and RevOps, unlock the coveted secrets behind shaping SaaS empires. From mastering customer acquisition to harnessing the transformative power of AI-driven marketing and sales tactics, we're your ultimate source for actionable GTM insights.Welcome to the forefront of B2B SaaS excellence! We discuss company journeys where innovation meets the ever-evolving tech landscape. Guided by a powerhouse team of co-hosts including Mark Petruzzi, Cathy Minter, Paul Melchiorre, and Katerina Ostrovsky, we're your trusted navigators through the dynamic world of B2B SaaS Go-To-Market strategies.This podcast marks the continuation of the best-selling book "Selling the Cloud," authored by the illustrious Mark Petruzzi and Paul Melchiorre.

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Data Driven and Metric Based Selling in B2B Pt.2 - Kevin Knieriem, President, Strategic GTM at Clari

May 15 2024 21 mins  
Kevin shares valuable advice for CROs entering the AI-driven sales era, emphasizing the importance of embracing data science in sales leadership.

Data Driven and Metric Based Selling in B2B Pt.1 - Kevin Knieriem, President, Strategic GTM at Clari

May 08 2024 20 mins  
Kevin shares valuable advice for CROs entering the AI-driven sales era, emphasizing the importance of embracing data science in sales leadership.

Selling with AI, How Buyers Want to Buy Pt.2 - Andy Paul, Host of the Win rate Podcast

May 01 2024 23 mins  
Today the hosts talk with Andy Paul about the evolution of the B2B landscape, how teams should be approaching and implementing AI in their sales strategies, and the types of leadership needed for scaling sales teams in today's world.

Selling with AI How Buyers Want to Buy Pt. 1 - Andy Paul, Host of the Win Rate Podcast

Apr 24 2024 28 mins  
Today the hosts talk with Andy Paul about the evolution of the B2B landscape, how teams should be approaching and implementing AI in their sales strategies, and the types of leadership needed for scaling sales teams in today's world.

Aligning Strategy in Marketing, RevOps, and Sales Part 2 with Kunal Mehta, Bain Consulting

Apr 18 2024 29 mins  
Today we talk about reaching alignment in marketing, rev ops, and sales in B2B companies with Kunal Mehta from Bain Consulting.

Aligning Strategy in Marketing, RevOps, and Sales - Kunal Mehta, Bain Consulting

Apr 09 2024 21 mins  
Today we talk about reaching alignment in marketing, rev ops, and sales in B2B companies with Kunal Mehta from Bain Consulting.

Disruption Ready Selling - with Dipanjan Das, Genpact

May 23 2022 25 mins  
B2B Sales professionals are continuously faced with new challenges and obstacles they need to overcome on the path to success. In the past two years alone, sellers were forced to move to a 100% virtual roll due to a global pandemic. Most recently, the economy has quickly transformed from growth at all costs to efficient, profitable growth as the new imperative. Dipanjan Das, Servic

Sell without Selling Out - with Andy Paul

Apr 05 2022 30 mins  
The professional of Sales continues to evolve, and is much more nuanced and complex these days - especially in the world of B2B Sales in the Cloud. Andy Paul is one of the foremost experts in B2B Sales. His 1,000 + episodes of the "Sales Enablement Podcast" and his latest best selling book entitled "Sell without Selling Out" provides unique insights, experiences and recommendations

Is Cold Calling Dead - with Chris Beall, CEO ConnectandSell

Mar 10 2022 37 mins  
Cold calling is both the bane of existence for many sales professionals, while also being the key to success for sustained revenue generation growth! Chris Beall is the CEO of ConnectAndSell, an assisted dialing, technology enabled managed services company conducting over 60 million outbound calls for their clients every year. The human voice is the most powerful thing in business.

Rebranding in the B2B Cloud with William Tyree, CMO Revenue.io

Dec 06 2021 30 mins  
Has the market segment you participate in evolved over the years? Have you considered rebranding your company to ensure it's aligned with the market you serve? William Tyree, Chief Marketing Officer at Revenue.io, found his company faced these difficult questions when it was known as "ringDNA"! The B2B SaaS market has evolved as many companies consolidate their Go-To-Market departm