Biz Bytes with Techno Bird

Apr 22 2024

Biz Bytes with Techno Bird Podcast artwork

Biz Bytes with Techno Bird is your go-to podcast destination if you're keen to learn more about the world of web design, the intricacies of SEO (and how to make it make sense), debunking digital marketing, banter with other brilliant business owners, and want to be part of a community where you feel seen and supported.
Feeling overwhelmed by the digital world? Join me, Karlie Plowman - website designer and SEO specialist with 10 years of experience under my wings, who is on a mission to make it all make sense when it comes to running an online business, no matter your industry.
Forget the fluff! This podcast is all about practical, actionable advice that cuts through the jargon and makes managing your online presence simple and effective. From debunking SEO mysteries to unlocking website magic, candid chats with industry experts across social media, AI, SEO, branding, marketing, and more. I'll share fluff-free tips and tricks to help you boost your online visibility and success.
What awaits you:
• Solo episodes: I'll be diving deep into specific topics, offering clear explanations and actionable strategies.
• Candid chats: Learn from inspiring conversations with successful business owners and industry experts, sharing their real-world insights and experiences.
• Wide-ranging topics: We cover everything you need to thrive online, from SEO and website optimisation to marketing, social media, and time management.
• No filler, all value: Get straight-to-the-point advice that's easy to understand and implement.

Ready to join the Techno Bird flock and take your online business to new heights? Subscribe to Biz Bytes and get ready to fly!

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Episode 10 - Blogging and SEO

Apr 22 2024 19 mins

Today's episode is all about blogging and SEO including blogging/SEO myths and misconceptions, and I talk about the main reasons why blogging can be great for your SEO. Blogging may have its challenges, but when done right, it can provide undeniable SEO benefits. By debunking myths and focusing on creating valuable content, businesses can leverage their blogs to reach new audiences

Episode 9 - Three common SEO mistakes your website is making

Apr 08 2024 19 mins

In episode 9 of Biz Bytes, I'm discussing the three main issues that come up in every SEO audit that I do for my clients. I talk about why these issues are important and how they can negatively impact a website's visibility and search engine rankings, as well as how you can spot them and fix them!I mention in the episode a Chrome extension you can install for free that analyses and

Episode 8 - Business insurance with Kate Fairley of Macedon Ranges Insurance

Mar 24 2024 46 mins

In this episode, I'm chatting with multi award-winning insurance broker, Kate Fairley from Macedon Ranges Insurance. Here's the recap:We highlighted the importance of demystifying business insurance and addressing common questions and concerns.Kate explained the types of insurance needed for different businesses, such as work cover for employers, public liability insurance for all

Episode 7 - AI & ADHD with Ami from Damn Write

Mar 13 2024 43 mins

I'm chatting with Ami from Damn Write on the poddy today - Ami is an AI-obsessed copywriter and after 7 years in the biz, you can find her words on supermarket shelves, product packaging, postage boxes and painted on deli walls… as well as in inboxes and on webpages all across the internet.Ami now enlists AI as her creative sidekick — using it to improve her own copy, her clien

Ep6 - Your Google rankings could significantly drop in the next month thanks to a core Google algorithm update

Mar 05 2024 16 mins

In today's episode, I'm discussing and breaking down the latest announcement from Google regarding it's newest 'core algorithm update, and why you could see a drop in your Google rankings as a result. Google released this statement about the update:"This is designed to improve the quality of Search by showing less content that feels like it was made to attract clicks and more conte

Biz Bytes - what's it all about?

Feb 27 2024 1 mins

Biz Bytes with Techno Bird is your go-to podcast destination if you're keen to learn more about the world of web design, the intricacies of SEO (and how to make it make sense), debunking digital marketing, banter with other brilliant business owners, and want to be part of a community where you feel seen and supported. Feeling overwhelmed by the digital world? Join me, Karlie Plowm

Episode 4 - SEO agency red flags you need to know and avoid at all costs

Feb 26 2024 22 mins

Episode 4 of Biz Bytes with Techno Bird discusses the red flags you should avoid at all costs when speaking with or considering hiring an SEO agency or specialist. Sadly, I hear all too often that people are finding themselves in a long-term contract with dodgy SEO agencies that use fear tactics, fear mongering, black-hat SEO tactics and advanced technical language as a way to conv

Episode 3 - How do you 'shift the funk'?

Feb 19 2024 21 mins

In today's episode, I'm sharing with you some advice that strangers on the internet have given in response to 2 questions that I asked them:How do you 'shift the funk' when you're in one (when it comes to being in a business funk)?What's one piece of advice you would give to someone who is just starting in business (and give no context)?I got a great response to these questions and

Episode 2 - 5 common website mistakes and how to fix them

Feb 15 2024 16 mins

Today's episode looks at 5 of the most common mistakes I see website owners make. Use this episode as a starting point for your own DIY website review and to make impactful changes and improve your user experience, improve bounce rate, promote engagement, increase conversion rates and improve your SEO.In this episode I mention a free Chrome Extention that runs an audit through your

Episode 1 - The bare minimum SEO things you should be doing on your website

Feb 15 2024 24 mins

This episode talks through the bare minimum SEO things every website owner should be doing on their websites. I get it - SEO can be very overwhelming and it's so easy for us to bury our heads in the sand, but this is not going to help you to get found on Google and grow your business online. Trust me.So as a starting point, I have listed my top 10 things every business owner should