The Content Mavericks Club

May 08 2024 28 mins
The Content Mavericks Club Podcast artwork

Actionable insights for content professionals who want to accelerate the return on their digital marketing. Get concrete takeaways from seasoned experts and raise your content marketing game - whichever channels you work on. From YouTube to blogging, podcasts to TikTok, meet the content mavericks who get it right, get it wrong and then get back in the game. Hosted by Jason Caffrey, CEO at podcast agency Creative Kin. Raise your content marketing game. Every Wednesday.

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When Niche Content Goes Global: how a UK music charity took on Google’s video-search powerhouse

May 08 2024 32 mins  
As the music industry emerged from the global pandemic, Opera Rara - which specialises in lost and unknown operas - saw the need to raise its digital content game. With 120 recordings in its back-catalogue, the company was sitting on a ton of content.But with limited experience of social media marketing, and a sceptical attitude to digital content, it was barely exploiting this mou

High Gain Habits for Independent Podcasters - Part 2

Apr 16 2024 12 mins  
As host of the Content Mavericks Club podcast, Jason Caffrey is privileged to speak with creators and marketers from different industries.He also listens to lots of podcasts.But sometimes he would find that although his favourite shows had great content, he was often too busy to really capture the key takeaways.To solve that problem for his own listeners, Jason shares six hugely va

High Gain Habits for Independent Podcasters- Part 1

Apr 10 2024 13 mins  
As host of the Content Mavericks Club podcast, Jason Caffrey is privileged to speak with creators and marketers from different industries.He also listens to lots of podcasts.But sometimes he would find that although his favourite shows had great content, he was often too busy to really capture the key takeaways.To solve that problem for his own listeners, Jason shares six hugely va

Building Your Personal Brand - One Podcast Episode At A Time

Mar 31 2024 31 mins  
Podcasting has a well-deserved reputation as an excellent way to build profile for both brands and professionals. So how would branding Liz Mosley expert use her own podcast to grow her freelance business?Now more than 100 episodes into her podcasting journey, Liz unpacks her motivations for starting her show, how it has benefitted her own brand, and how her podcast dovetails with

Celebrity Podcast Vs YouTube Cats - Which Earns Most?

Mar 25 2024 32 mins  
Genevieve Hassan has achieved what many podcasters and content creators dream of. She has built her content creation into a full-time concern.Genevieve’s show, Celebrity Catchup: Life After that Thing I Did, launched in Summer 2020, at a time when much of the world was in the grip of the Covid pandemic.The show quickly found an audience among nostalgic devotees of pop culture kee

Podcasting For Lead Generation: Making Your Show Work For You

Mar 17 2024 34 mins  
How can a podcast drive lead generation for your business? Amardeep Parmar is the co-founder of a social enterprise and for-profit business with a podcast right at its heart. From content generation to networking, building trust and developing leads, Amardeep's show is the hub of a very busy business fly-wheel - with lots of spokes. Amardeep tells Jason Caffrey, CEO of podcast agen

Who's Listening? The UK Podcast Audience Unpacked

Mar 08 2024 31 mins  
Who is listening to podcasts in the UK? How are they listening and where? What are they doing while they listen? BBC Commercial Strategy Manager Adam Bowie unpacks UK podcast listener data with Jason Caffrey, CEO of podcast production agency Creative Kin.SUPPORT THE SHOWJoin the Club - Get The Content Mavericks Club NewsletterTell us what you think in our 30-second feedback quizSup

Building Community With A Podcast: Stigma, celebrity and a national live event

Mar 04 2024 33 mins  
What does it mean to build a community around a podcast?And how is it best achieved?Matthew Butler built a podcast about drug and alcohol addiction into a 500 downloads-per-episode show that brought a major event to his home city of Hull.Matthew unpacks how he leveraged celebrities and influencers like Liberty X singer Michelle Heaton and BBC Radio London presenter Claira Hermet to

Podcasting For Non-Profits - Is it worth the effort?

Mar 04 2024 43 mins  
What does it take to launch and grow a podcast at a community-based arts organisation?And is it worth the effort for non-profits?As CEO of Greenwich Dance, Melanie Precious hosted five seasons of the dance podcast Talking Moves.Launched as a vehicle to connect with dance artists, the show expanded the reach of Greenwich Dance beyond its South London base, giving scope for conversat

SEO for Podcasters - How an indie show achieved 400% growth

Mar 04 2024 42 mins  
How can podcasters use Search Engine Optimisation to drive growth for their show?And how many downloads does a podcast need to attract sponsorship?The SEO Mindset, the podcast Sarah McDowell co-hosts with career coach Tamzin Suleman, has grown its audience by more than 400% over the two years since it launched.And after starting the show as a passion project, Sarah has now secured