Don't Say Content

May 21 2024 2

Don't Say Content Podcast artwork

Marketing and business strategy podcast for executives and marketing leaders who want to improve outcomes from marketing.Marketing veterans Devin Bramhall (Animalz, Help Scout) & Margaret Kelsey (InVision, OpenView) use their combined 20+ years of experience to increase the business impact of marketing by creating shared understanding of its purpose and outcomes among marketing leaders, founders/CEOs & others in the C-suite.
• Join us for in-depth conversations about B2B marketing behind the scenes:
• How to run effective marketing teams
• Hiring best-in-class marketing teams
• Marketing strategy: Product-led Growth (PLG), Community marketing, Influencer marketing, micro influencers
• Trends in B2B marketing: AI, TikTok, YouTube, LinkedIn, social platforms, email, and more

Created in partnership with Share Your GeniusAn award-winning B2B podcast production company: https://www.shareyourgenius.com/

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How’s Misogyny Doing Since The Last Time We Talked About It?

May 21 2024 40 mins

We’re not outspoken; we’re speaking…the truth. Our culture doesn’t support women in the workplace effectively (or in some cases, at all), and it doesn’t support the men who are trying to operate and lead equitably, either. But let’s give the bulk of the credit where it’s due: there’s a significant number of men and women who don’t support change either, often in w

Senior Marketers Gather & Pretend Everything is OK

May 14 2024 24 mins

We had just recorded an episode about CMOs being anxious when Devin attended AudienePlus’s Golden Hour conference, where the IRL of stressed-out and disillusioned marketers was not only the prevailing topic but also the mood of attendees. This one-day event was a cathartic gathering of senior marketers eager to get their feelings out (then drink them away) amidst the golden stran

CRO & the Future of Marketing Strategy (with Ned MacPherson)

May 09 2024 56 mins

Experimentation is the Queen of Marketing Strategy these days as Martech continues to evolve, GenAI content becomes the new keyword stuffing and Google follows their hearts on SERPs in what seems like a midlife crisis-induced mushroom trip. No one knows what’s going to happen, so the best marketing strategy today involves testing & play to determine the best tactical mix for

Building Relationships is Free: Balancing Budget + Creativity in Marketing (with Rachel Elsts Downey)

May 02 2024 57 mins

Marketing is really just relationship-building at scale. But within that "scale" are activities that aren't 100% programmable. That's what a successful marketing mix looks like. But explaining that to stakeholders isn't always easy. As marketers we have to be both business strategists, human connectors and creatives. Today we're talking with Rachel Elsts Downey, founder/CEO of Shar

CMOs Are (Also) Anxious Right Now

Apr 23 2024 40 mins

It’s 5 pm, do you know how your CMO is doing? You probably do, because they are anxiously wading through the same muck wondering how they are going to deliver consistent results while the foundation of their industry and macro environment are in tumult. The average day of a CMO right involves trying to strategically plan growth when even demand gen playbooks aren’t functioning

What Should a Marketing Team Look Like NOW?

Apr 09 2024 42 mins

What makes a marketing function successful today? There are new trends and old playbooks, but what marketers do startups really need? And what about bigger companies? We talk structure, success, and our big dreams for what it looks like in the future. Join us as we chat through what types of marketers we see rising to the top now, and how marketing can best align and structure itse

Personal Branding: You’re (Still) Being Silly About It

Apr 01 2024 40 mins

We talked about it way back in season 1. Today, what we’re interested in is: What personal brand currently does for individuals, particularly in a world where there's waning trust among institutions and executives? Personal branding is reputation. As tech moves faster, channels change more rapidly, you have to harness your reputation. Yes, even if you’re B2B. Actually, ESPECIAL

Does AI Change What We Think About Quality Content?

Mar 25 2024 43 mins

Ok, ok. So, we’ve all been wrapping our heads around how to use AI in our content marketing production and distribution for a bit now. It’s time we talk about it. In this episode, we dive into some bigger questions. How should you think about AI? How will it affect quality? What does AI change? And what will always remain? If you’re using AI, or if you’re too overwhelmed to

Mastering Senior Leadership Dynamics at Corporate Giants with Atlassian's Ashley Faus

Mar 21 2024 61 mins

As you ascend to higher levels in your career, your most valuable skill becomes navigating internal politics, policy, and process. It's not just about managing up when you work for large companies, it's about managing many senior stakeholders and the dynamics they bring with them. Competency goes a long way to getting the opportunities you want, the budgets you need and support for

You're Killing ROI with Your Marketing Attribution

Mar 11 2024 35 mins

This is the best episode we’ve ever recorded. Is it because we get into an in-depth spicy conversation (cough, argument, cough) about why everyone and their mother are measuring awareness and affinity marketing programs totally wrong? Is it because Margaret gets so heated that she drops f-bombs, and eventually Devin says something she RARELY ever says? Is it because we put CFOs c