Small Business Marketing Huddle

Apr 30 2024
Small Business Marketing Huddle Podcast artwork

Want to market your business better but not sure where to start? Learn vital small business marketing concepts and practical ways to apply them immediately. In this waffle-free podcast, you’ll develop the skills and confidence to make great marketing decisions and invest your time, energy, and budget wisely. The podcast is hosted by Lily Richmond, an experienced marketing professional with 23+ years of experience in the marketing industry. She will discuss important small business marketing topics and make them easy for you to understand and action. You’ll learn about all aspects of marketing, including marketing strategy, branding, marketing plans, pricing, customer experience and marketing communications, so you can create stronger connections with your customers and grow your business. Lily is passionate about sharing her knowledge to help small business owners succeed. She creates practical, action-focused online marketing courses and tools for small business owners and solopreneurs at her company, Marketing on Demand. She has had a successful career in Europe and Australasia, marketing Fortune 500 and global brands. This podcast is fast-paced and packed with plenty of tips, tricks, and ideas, alongside occasional interviews with other marketing specialists and small business owners who share their marketing experiences. Subscribe now and take control of your marketing. 

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012: Where to start when starting up? Part 7: Launch Marketing Plan.

Apr 30 2024 15 mins  
This is the final episode in a series where we've been discussing where to start with your marketing when you're just starting out in business. I’m Lily Richmond, and today, I'll be helping you create a simple and prioritised launch marketing plan for your new business. Before creating a launch marketing plan, it's important to understand fundamental concepts of marketing, such a

011: Where to start when starting up? Part 6: Practical steps to a winning distribution strategy.

Apr 09 2024 25 mins  
011: You can have the best product or service in the world, but it’s a wasted effort if you don’t get your distribution strategy right. Join me, Lily Richmond, in the latest Small Business Marketing Huddle episode to learn how to effectively distribute your product or service and reach your customers. We'll discuss the pros and cons of direct versus indirect distribution channe

010: Where to start, when starting up? Part 5: Brand strategy for small business.

Mar 26 2024 17 mins  
010: Learning how to create a brand strategy for small business is easier than you think. In part five of the series on where to start with your marketing when just starting out in business, join me, Lily Richmond as I teach you the branding basics you need to know. We'll explore the essence of your business identity, beyond just aesthetics, and how you can create a brand experienc

009: Where to start, when starting up? Part 4: Pricing Strategies for Long Term Success.

Mar 07 2024 50 mins  
What are pricing strategies that set your small business up for long term success? In this episode, host Lily Richmond delves into the critical topic of pricing strategies to consider when you are just starting out in business. She shares insights on how to set pricing in order to win more business and make a profit. Joining her is special guest Alana Swain, co-founder of Your Succ

008: Where to start, when starting up? Part 3: Be customer centric from day one.

Feb 14 2024 13 mins  
008: I want you to build a business that is customer centric. In this episode, we'll discuss how to craft a single sentence explaining how your business improves your customers' lives. Join me, your host, Lily Richmond, as I explain the importance of being customer centric in a hyper-competitive world. We explore why this is important, and I share a simple yet powerful question to

007: Where to start when starting up? Part 2: Uncovering your target market and ideal customer.

Jan 30 2024 17 mins  
007: All good marketing starts with the customer. So it’s critical that you have a clear picture of your target market and ideal customer. Join me, Lily Richmond, as we embark on part two in a seven-part series to empower you to start your marketing on the right track when you're just starting out in business. In this episode, we will uncover how to nail down a specific target ma

006: Where to start, when starting up? Part 1: Make your product or service irresistible.

Jan 17 2024 14 mins  
006: Make sure you create a product or service your consumer needs, and you are on the path to success in small business. Join me, Lily Richmond, in this series opener, where we lay the groundwork for you to start your marketing on the right track when you're just starting out in business. I’m going to share a powerful brainstorming exercise to help you stand out in a crowded mar

005: How to Create a Clear, Actionable Purpose for Your Small Business.

Jan 02 2024 15 mins  
005: Unlock the power of purpose to be more efficient, effective and engaging with your small business marketing. Drawing inspiration from Simon Sinek's insights, I'll guide you through the significance of the 'why' in your small business, ensuring that your marketing efforts resonate with your target market. A good purpose statement isn’t necessarily about saving the world; it's

004: Are you Marketing to the Right Person? Navigating Buyer Roles.

Dec 19 2023 16 mins  
#004: Unlock the secrets of the buying process to market your business better. Join me, Lily Richmond, as I teach you about buyer roles and how they impact the decision to purchase your product or service. From the office manager who sparks an idea to the receptionist who could make or break your pitch, we dissect the roles of initiator, influencer, gatekeeper, decider, purchaser,

003: How to Boost Sales With Existing Customers on a Shoestring Budget

Dec 03 2023 14 mins  
#003: What if your existing customers are the untapped goldmine for your small business? Join me, Lily Richmond, as we uncover this treasure trove, revealing the incredible potential for growth that's right under your nose. This episode explores the importance of your existing customers in driving sales, and we'll dive into fascinating statistics that prove it. I'll also share seve