Audio Unicorn

Hello, hello! Welcome to another episode of The Audio Unicorn, the show dedicated to helping business owners and marketing professionals understand the world of podcasting for business. I’m your host, Izabela Russell, and I’ve been working as an audio branding expert in my own business since 2011. Today, we're diving into a question I get asked all the time: How much does i

Choosing the right day to publish your business podcast can significantly impact its reach and engagement. In this episode, we explore the key factors to consider when selecting the optimal publishing day, including understanding your target audience's listening habits, analyzing competitor release schedules, and leveraging the power of consistency. Discover actionable strategies t

In this episode I share my reflections from attending NAB 2024 in Las Vegas. Some points of interest include: Massive gender gap in the broadcast industry AI in media The future of local radio and podcasting Rise Women in Broadcast Media: https://risewib.com/ Book mentioned: Invisible Women by Carline Craido Perez Connect with Izabela on LinkedIn: https://www.linkedin.com/in/iz

Welcome to Audio Unicorn, the show dedicated to helping business owners and marketing professionals grasp the concept of podcasting for business. I'm Izabela Russell, an audio branding expert since 2011, and today, we're diving into how you can excel as a podcast host at every stage of the interview process. Before the Interview Research Your Guest Deep Dive into Their Background:

In the ever-evolving world of podcasting, staying ahead means embracing change, innovation, and the latest technology. In an enlightening conversation with Mike Russell, a renowned Adobe-certified professional and podcasting expert, we delve into how AI and advanced tools are revolutionizing podcasting. Mike, with his extensive background in radio production and as an influencer in

Welcome to the Audio Unicorn, your essential guide to mastering the world of podcasting for business. Led by Izabela Russell, an audio branding expert, we’re delving into the great audio versus video podcasting debate. Audio Podcasting: Pros and Cons The Pros Accessibility: Audio podcasts can be consumed anywhere, requiring minimal internet access. Lower Production Costs: A basi

Welcome to the Audio Unicorn, the show dedicated to helping business owners and marketing professionals unlock the potential of podcasting for business growth. Since 2011, I've been navigating the audio branding landscape, and today, I'm here to guide you through the process of launching and growing a successful business podcast. Discover more about my journey at musicradiocreative

In this episode, host Izabela Russell, an audio branding expert, dives deep into the world of private company podcasts. This episode is your comprehensive guide to setting up and running a successful internal podcast, from understanding the concept to the nitty-gritty of implementation. Here's a quick rundown of what you'll learn: What are private company podcasts and why are they

In this episode of Audio Unicorn, Izabela Russell dives deep into the realm of business podcasting, offering invaluable insights into leveraging podcasts as a powerful component of your marketing strategy. From understanding the exponential growth of podcast listeners globally to crafting compelling content strategies tailored to your target audience, Izabela unravels the intricate

How does the impostor syndrome work and how on earth do you get rid of it from your content creation and online presence.